Canadian Marketing Association Marketing Facts - 2010 Edition Canadian Marketing Association Spiral Bound, 350 pages
Marketing Facts 2010 is the current edition of the annual publication. This research compendium enables quick access to the statistics, benchmarks, analyses and trending information to support marketing planning and decision making. Collectively, the material provides perspective on a wide range of issues that confront marketers on a day-to-day basis.
This edition includes all new information and material from over 38 respected and well-known sources. Excerpts and portions from a number of studies not widely available are also included.
Main Book Sections:
Academic Research
Key Canadian Statistics
Industries
Channels / Media
Branding
Target Markets
Business Issues
Compensation
Marketing Facts is a valuable tool for those marketing in Canada and those needing to better understand the Canadian business environment. It’s a must-have book for any business or library.
Managing talent has risen to be one of the top challenges facing organizations today – irrespective of business sector and professional occupation. Marketing is no different, in fact, the marketing profession has its unique set of challenges. CMA conducted a survey of marketers to understand their outlook on hiring and retention practices. We then surveyed students to understand their impression of marketing compared to other professions, along with how their career decisions are made. This research report brings the findings together and offers insights and recommendations to foster marketing talent in Canada.
Marketing's Contribution to the Canadian Economy is the most comprehensive study of marketing’s impact on the Canadian economy to date. Conducted by Global Insight, the study examines marketing holistically; by both direct and mass marketing channels - 10 marketing channels in total. It delivers estimates and forecasts by channel for over 25 industries on each of the following measures:
Advertising spending
Sales impact
Return on Marketing Investment (ROMI), and,
Employment; for those involved in developing advertising and those who jobs are as a result of marketing activity
Within each industry, break-outs by region and for business-to-business and business-to-consumer segments are included, providing a complete analysis of marketing’s impact in Canada.
Where Do Ideas Come From: Mining Consumer Insight to Build Powerful Brands Canadian Marketing Association PDF, 24 pages, 2007
Conducted by Brand360º Strategies Inc., this research study identifies the techniques organizations are utilizing to mine consumer insight. In brand building, it is essential that companies solicit, gather and incorporate new ideas and insight in new ways – and that they do so more effectively and systematically. The study provides explanations of these new techniques and examples of how they are being used. It draws focus to the value of innovation and how to engender innovation within the organization, including a scorecard that will help identify weak links in the innovation process.
CMA Members login to access the PDF publication (FREE).
The Longwoods Ad Trac study was developed 16 years ago as a syndicated study. It was set up to monitor and track client attitudes, opinions, usages and needs. The 2005 study is the ninth in a series that has been conducted at two-year intervals.
This report, released by Canadian Marketing Association in early 2006, addresses the portion of the study that covers industry information. CMA sponsored the industry portion of the study for the first time in 2005, resulting in a report that provides a more national perspective of marketing communications issues than in previous years.
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This study evaluates the state of Canadian marketers with respect to profitability management, based on a series of interviews with practitioners across a broad range of industries, with varying levels of customer profitability management sophistication. It examines the 4 W's of employing customer profitability measures in an organization, with insights into how to do it well. Additionally, it offers perspectives on what future needs will be.
*Upon confirmation of payment received, this publication will be delivered in PDF format to the e-mail address provided on the order form.
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This study provides companies with the tools they need to evaluate their customer management activities. From the Core Report, you'll learn:
How other companies have progressed;
What is planned for the future;
Where to focus your attentions;
What needs to be done in order to reach your goals;
Canadian and global best practices; and
How Canadian companies compare to global benchmarks
Accompanying reports, by sector, are available at a cost of $50 per report, for each of the following: Automotive, CPG, Financial, Retail and Telecom. Contact us at publications@the-cma.org to place your order.
This unique Canadian perspective on brand measurement feature in-depth analysis and the information you need to measure the success of your brand strategy. Learn about the metrics being used by leading brand executives, critical success factors, and the impact of cultural differences. It captures interview-based perspectives from 16 leading blue-chip branded companies - such as American Express, Sears Canada, Hudson's Bay Co., Bell Canada, LCBO, CIBC, ING Direct, Royal Bank, Allstream, and more - as well as survey results from over 130 marketing leaders in Canada. The study captures the business practices that work when managing, supporting, aligning, and measuring the success of the brand.
