CMA Guide to Promotional Contests Canadian Marketing Association PDF, 15 pages, 2010 This guide provides organizations with essential information to demystify contests and provides practical advice about running a contest and how to help minimize risks to your brand. The PDF version of the guide is available to CMA Members FREE. Login to access now.
Product Code Price (each) Member Price Qty Purchase RSH_CONTEST2010 $89.00 n/a Add to Cart Login to access member prices

	CMA Guide to Telemarketing Regulation in Canada Canadian Marketing Association PDF, 51 pages, 2007 This guide provides organizations with essential information relevant to marketing their goods and services by telephone in Canada. It includes information about various laws, government regulations, industry Code and best practices for this channel. The PDF version of the guide is available to CMA Members FREE. Login to access now.
Product Code Price (each) Member Price Qty Purchase RSH_TELE2007 $75.00 n/a Add to Cart Login to access member prices

	re|Think retail branding John Torella, J.C. Williams Group 120 pages, 2007 This beautifully packaged 'how to' book simplifies whole branding into an eight step process. Concepts are explained and examples provided with illustrations, photography, and a workbook component that make it easy for the reader to understand and action. Relating well known brands throughout the eight step process gives further context to concepts less intuitive. More than the sum of its parts, this book will find a perfect home on your coffee table or at the office. Shipping and handling included in Canada. To obtain shipping rate outside of Canada and process order, contact publications@the-cma.org or 416-644-3766.
Product Code Price (each) Member Price Qty Purchase TOR_Rethink2007 $34.95 $34.95 Add to Cart Login to access member prices

	CMA Fundraiser's Handbook - Hard Copy Canadian Marketing Association 35 pages 2006 Published by CMA's Not-for-Profit Council, the 2006 edition of the Fundraiser's Handbook delivers a set of standard measures that enable fundraisers to report on campaign success. Terms of reference and examples of 'how to' follow the formulas provide an easy to use and handy guide. New sections augment an earlier edition.
Product Code Price (each) Member Price Qty Purchase RSH_FRHB $25.00 $15.00 Add to Cart Login to access member prices

	CMA Fundraiser's Handbook - PDF Canadian Marketing Association 23 pages 2006 Published by CMA's Not-for-Profit Council, the 2006 edition of the Fundraiser's Handbook delivers a set of standard measures that enable fundraisers to report on campaign success. Terms of reference and examples of 'how to' follow the formulas provide an easy to use and handy guide. New sections augment an earlier edition. The PDF version of the handbook is available to CMA Members FREE. Login to access now.
Product Code Price (each) Member Price Qty Purchase RSH_FRHB_PDF $18.00 n/a Add to Cart Login to access member prices