2010 News Releases

CMA goes mobile
With mobile marketing a significant growth opportunity for business, the Canadian Marketing Association has struck an industry task force to determine how marketers can best integrate this emerging marketing channel into the overall marketing mix. An early outcome will be a new tool that will allow marketers to assess if a specific mobile marketing channel makes sense for their product, brand or service and where it fits in the broader marketing plan.
Released: September 8, 2010

CMA calls on government to retain mandatory detailed census form
The Canadian Marketing Association is calling on the federal government to reconsider its decision to axe the mandatory detailed census form.
Released: July 12, 2010

Canadian Marketing Association elects new Board of Directors
The Canadian Marketing Association (CMA) elected its new Board of Directors at the Association’s Annual Meeting in Toronto this week.
Released: May 27, 2010

CMA honours James McPhedran and Barbara Robins as life members
Honorary Life Memberships in the Canadian Marketing Association were presented today to James McPhedran and Barbara Robins.
Released: May 26, 2010

Brand management models falling short: CMA paper
The Canadian Marketing Association's latest Leadership Paper makes the case that many of today's established brand management models fall short on helping practitioners thrive in an increasingly complex marketing environment.
Released: March 10, 2010

Howie Mandel and Debbie Travis headline CMA National Convention
Well-known TV personalities Howie Mandel and Debbie Travis will headline the 2010 CMA National Convention being held on May 26-27 at the Metro Toronto Convention Centre.
Released: March 2, 2010

CMA mentorship program attracts top business schools and marketers
Marketing students from Canada’s top business schools and some of the country’s top marketers will be participating in the Canadian Marketing Association’s 2010 Marketing Career Mentorship Program that gets under way in February.
Released: February 10, 2010

2009 News Releases

Subaru drives away with top honour at 2009 CMA Awards
Subaru Canada's launch campaign for the 2009 Forester SUV took home the top honour and some of the biggest laughs at the 39th annual Canadian Marketing Association (CMA) Awards Gala on Friday night in Toronto.
Released: November 27, 2009

Special CMA services for laid-off employees
The Canadian Marketing Association is pleased to provide several of its services to individuals who have been laid off from a CMA Member organization.
Released: June 25, 2009

Canadian Marketing Association elects new Board of Directors
The Canadian Marketing Association (CMA) elected its new Board of Directors at the Association’s Annual Meeting on April 29, 2009 in Toronto.
Released: April 29, 2009

Privacy concerns driving opposition to targeted online advertising
New study for CMA finds privacy concerns trump perceived value when it comes to a consumer's acceptance of targeted ads based on their online behaviour.
Released: April 28, 2009

CMA honours Richard Mclaughlin and David Engel as life members
Two of Canada’s most well-respected marketers – Richard McLaughlin and David Engel – were today inducted as Honorary Life Members of the Canadian Marketing Association.
Released: April 27, 2009

Canadian Marketing Association welcomes anti-spam legislation
The Canadian Marketing Association welcomes anti-spam legislation that was introduced in the House of Commons today.
Released: April 24, 2009

Then and now: CMA helps build the next generation of marketers
Which President and CEO of a major credit card company almost became a physiotherapist and decided to pursue an MBA instead, just because it was something she’d never done before? Which top marketer almost became a lawyer and instead ended up as Executive VP of Marketing for Labatt? And which Chief Global Marketing Officer of a major marketing agency taught in Kenya for a year before embarking on a publishing career?
Released: March 25, 2009

Smart tips for smart consumers
In the face of increased reports of questionable telemarketing calls -- many from outside Canada -- the Canadian Marketing Association advises that a consumer’s best defense against becoming a victim of fraud is to stay educated and be cautious when making buying decisions.
Released: March 2, 2009

2008 News Releases

Diamond Shreddies takes home top honour at 2008 CMA Awards
"Diamond Shreddies" took home the top honour – the Best of the Best Award -- at the 38th annual Canadian Marketing Association (CMA) Awards Gala on Friday night in Toronto.
Released: November 28, 2008

Canadian Marketing Association welcomes National Do Not Call announcement
The Canadian Marketing Association welcomes today’s announcement from the Canadian Radio-Television and Telecommunications Commission (CRTC) regarding the September 30 2008 launch date of the National Do Not Call List (NDNCL).
Released: July 30, 2008

Joint business/academia approach key to tackling marketing talent issue
A new study by the Canadian Marketing Association (CMA) identifies an important link between the difficulty many organizations experience when looking to recruit marketing talent and the efforts that both academia and business have taken to promote marketing as a career choice.
Released: July 9, 2008

CMA Convention attendees take away new insights into key marketing issues
The 2008 Canadian Marketing Association (CMA) National Convention and Trade Show wrapped up in Toronto on Wednesday following three days of in-depth discussion on the major issues, trends and technologies challenging marketers. Topics ranged from global growth opportunities, behavioural targeting and understanding the youth generation to advertising on demand and engaging customers in a multi-platform world.
Released: May 14, 2008

Canadian Marketing Association elects new board of directors
The Canadian Marketing Association (CMA) elected its new Board of Directors at the Association’s Annual Meeting on May 14, 2008 in Toronto.
Released: May 14, 2008

American Express President named CMA Life Member
The Canadian Marketing Association today inducted Denise Pickett, President and General Manager of American Express Canada and former CMA Board Chair as an Honorary Life Member of the Association in recognition of her noteworthy contributions to the marketing community in Canada and her efforts in advancing the Vision and Mission of the Association. The presentation was made at CMA’s 2008 National Convention & Trade Show in Toronto.
Released: May 13, 2008

First CMA Certified Marketing Specialists
The Canadian Marketing Association (CMA) today awarded the Association’s inaugural Certified Marketing Specialist (CMS) designations to three individuals who have successfully completed a required set of marketing certificate courses offered by CMA. The presentation took place at the 2008 CMA National Convention and Trade Show in Toronto.
Released: May 13, 2008

Feb. 12 Canadian Marketing Association forum to probe the “Business of Ideas”
Insightful, impactful and inspirational: The Canadian Marketing Association’s Business of Ideas Forum on February 12 in Toronto will feature presentations by prominent business leaders who have turned their ideas into brand strategies that resonate with consumers throughout Canada and around the world.
Released: February 6, 2008

2007 News Releases

Taxi Montreal walks off with top CMA Award
Taxi Montreal’s marketing campaign for the Reversa line of anti-aging skin cream products captured the top honour – the Best of the Best Award -- at the 37th annual Canadian Marketing Association (CMA) Awards Gala on Friday, November 16, 2007. The submission beat out 705 other entries, a record number for the CMA Awards competition.
Released: November 16, 2007

Dynamic duo awarded Honorary Life Memberships in CMA
The Canadian Marketing Association (CMA) presented Honorary CMA Life Memberships to Bianca Barbucci and Stephen Brown during a special presentation at the CMA Awards Gala on Friday, November 16, 2007 in Toronto.
Released: November 16, 2007

Canadian ad spend across all media signals strength growth to 2011
Canadian marketers are bullish about their investment in the Canadian economy over the next five years. According to new research from CMA, advertising spending in Canadian media will increase from $19 billion in 2007 to more than $23.3 billion in 2011. Moreover, every dollar spent on advertising will directly result in nearly $9 of economic activity in Canada, with overall direct sales from advertising campaigns expected to reach $203 billion by 2011, a 33 per cent increase from today’s levels.
Released: November 12, 2007

Stay connected with the future at canada’s pre-eminent Digital Marketing Conference
Set for October 25-26, 2007 in Toronto, the Canadian Marketing Association/Marketing Magazine 2007 Digital Marketing Conference will take marketers on a virtual tour, offering insights, tactics and tangible tools to help them navigate around the world of digital marketing.
Released: September 20, 2007

CMA breaks record in annual awards competition
The Canadian Marketing Association has broken the record for the number of entries in the CMA Awards competition. A total of 705 submissions were received in this year’s competition, surpassing the previous record set in 2005.
Released: August 27, 2007

Federal Green Party Leader to address CMA conference
Elizabeth May, Leader of the Green Party of Canada, has been confirmed as a guest speaker at the Canadian Marketing Association’s 2007 Direct Marketing Conference on October 3, 2007 in Toronto. May’s remarks will focus on the environmental issues that are impacting marketers, including the shift in consumer values and the potential risks and opportunities for business.
Released: August 21, 2007

CMA honours 272 grads in Professional Marketing Certificates program
Graduation ceremonies took place on July 18, 2007 for the 272 most-recent graduates in the Canadian Marketing Association’s Professional Marketing Certificates program. The ceremony was held at Toronto’s Sheraton Hotel.
Released: July 19, 2007

Consumer-generated ideas gaining traction with brand execs: study
New research undertaken for the Canadian Marketing Association shows that a growing number of brand executives at Canada’s major corporations now look to consumer-generated ideas to help build strong brands.
Released: June 21, 2007

New book: “re|Think retail branding” now available from CMA
The newest book by John Torella, one of North America’s leading brand gurus, is now available from the Canadian Marketing Association (CMA).
Released: June 21, 2007

Canadian Marketing Association elects new Board of Directors
The Canadian Marketing Association (CMA) elected its new Board of Directors at the Association’s annual meeting on May 16, 2007 in Ottawa.
Released: May 16, 2007

CMA National Convention draws 1350 delegates and exhibitors to Ottawa
1350 delegates and exhibitors were in Ottawa this week for the 2007 Canadian Marketing Association (CMA) National Convention and Trade Show.
Released: May 16, 2007

Trish Wheaton named CMA Honorary Life Member
The Canadian Marketing Association today presented an Honorary Life Membership to Trish Wheaton in recognition of her significant contributions to the marketing community in Canada and her efforts in furthering the vision and mission of the Canadian Marketing Association.
Released: May 15, 2007

CMA releases paper on Building Brands in a Complex Environment
While acknowledging that many tried-and-true branding principles are still relevant in theory, a paper released today by the Canadian Marketing Association (CMA) concludes that marketers must pay more attention to how these principles apply in practice in today’s complex world.
Released: May 15, 2007

CMA Word of Mouth Marketing Conference to be the "talk of the town"
Set for April 12, 2007 at Toronto’s Holiday Inn on King, the one-day event will explore the stories behind Canada’s most successful word of mouth marketing campaigns, their place in the traditional marketing and PR mix and the options for both online and offline communications.
Released: March 6, 2007