Canada's leading marketing association

Marketing Intel // View all

Your trusted source for
research and insights

P2P Marketing: The New B2B Mandate

P2P Marketing: The New B2B Mandate

The B2B buyer’s journey is being reshaped by B2B customers starting the discovery process by performing digital searches.

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Advocacy // View all

Canada’s leading advocate
for legislative matters

book

New Research: Canadians’ Views
on Interest-Based
Advertising

Canada’s Ad Choices Program increases consumer receptivity to online interest-based advertising.

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