Google, Microsoft, Amazon, Ebay, Dell, Starbucks and Yahoo have become ‘it’ within their respective industries because they have taken a concept and decided that they are going to dominate or, in some cases, “own their category”. The aforementioned brands are industry innovators, but how did they get there and what do they have in common? Loaded questions indeed! If you dig deeper, every single one of them has an exceptional business model and a very strong consumer value proposition. Furthermore, all of them have built their business on the principles and practices of partnership marketing to create longer-term distribution opportunities, solid revenue streams and increased brand awareness.

Join Ron Kunitzky from Geyser Marketing Group as he discusses how to create long lasting mutually beneficial partnership marketing relationships that will increase the social and commercial capital for your brand. In this session, you will learn the core elements of how to partner your brand and leverage your assets to generate revenue for your business. Moreover, you will learn how to select the right vertical categories, partner brands and develop a successful partnership marketing program. Ron will feature case studies as well as tools for pitching, measuring and communicating your program internally as well as externally. Participation in this practical, hands-on, full day session will dramatically increase your partnership marketing knowledge and help take your business to a whole new level.

Participants Will Learn:

• How to create marketing partnerships that will transform your brand and your business;
• How to search for the great marketing partners;
• The secrets to successful partner brand optimization;
• How to align partnership marketing goals to your resources;
• The pros and cons of partnering with other brands;
• Tools and resources to develop and manage marketing partnerships;
• Effective tracking of results and setting realistic targets.

Who Should Attend:

• Senior Managers with responsibility for customer acquisition;
• Vice-presidents of business development & strategic marketing;
• Vice-presidents and directors of partnership marketing;
• Managers of strategic accounts and alliances;
• Marketing and business development managers.

Seminar Instructor

Ron Kunitzky founded Geyser Marketing Group as a result of his unwavering belief in the power of mutually beneficial strategic affiliations and partnerships. He has years of experience in leadership roles for world class international companies in Canada as well as in the United Kingdom, including his role as Head of Partnership Marketing for AOL UK. Ron has been able to parlay his expertise into a marketing company that has the ability to build your brand’s social and commercial capital.

With extensive knowledge of sales, partner marketing, business development, affiliate marketing, and channel marketing, he has worked on programs with companies like Linens N Things, Wal-Mart, Dell Computer, Carphone Warehouse, Comet, MBNA, Hewlett Packard and Choice Hotels. All of these organizations have reaped the benefits from the partner marketing programs and strategic relationships that Ron has created. Over the last few years, he has worked with leading North American brands that include 1-800-GOT-JUNK?, Ubisoft, The ALDO Group, Wenger & Cardinal Watches, Roscan, VDN Cable, Track It Back, Netscape Canada and Puretracks.com to generate incremental revenue, acquire new customers, open new marketing distribution channels and add value to existing propositions.