Contents tagged with Corporate Social Responsibility
Digital Philanthropists
A re-post from May 2. Due to a system error, it is now being re-published to platform.
Launched yesterday, Facebook’s organ donation initiative, which encourages users to list … more
Not all CMOs are created equal; giving back pays off
Not all CMOs are created equal
Consumers willing to deal with companies that give back to society
Toronto wins appeal on billboard tax
Satisfaction with online purchases trumps in-store: Report … more
Five Truths and A Lie
In a time when countries are defaulting on their loans, Corporations are posting record profits and reducing their charitable donations, and finance exec (Greg Smith – Goldman Sachs) submits a … more
Gen Y: The ‘We’ Generation
I had the opportunity to hear Craig Kielburger, Founder of Free the Children and Co-Founder of Me to We speak, at CMA’s recent Business of Ideas Forum. During his energetic speech, Kielburger … more
Gaps between brand image/performance; smell of success
Brands need to do more to close gap between image and performance: Study
Blogging declines as newer social media tools rule
Study shows online group coupons can help build brand loyalty
QR code … more