Canadian Marketing Association
CMA 2008 Word of Mouth Marketing Conference -- Register Now!

CMA’s Word of Mouth Marketing Conference returns for a second season! Over the past year, clients, agencies and research houses alike have affirmed what we covered last year – word of mouth is a potent influence to be tapped and harnessed and is being accepted as its own discipline by even the most traditional-minded organizations.

Join us on June 12 at the Atlantis Pavilions - Ontario Place in Toronto as we cover a more sophisticated world of buzz and advocacy-generating strategies and tactics. Learn the fundamentals from the experts and find out how these apply to the B2C, B2B and Not-for-Profit environment.

Whether you’re a large established company, hungry bootstrapping entrepreneur, cause-minded organization or progressive agency, “From Mass to Grass” is the WORD on word of mouth and will inspire you with stories from some of Canada’s top companies and experts.
Don’t miss out – register today!

Who will you hear from?

Keynote Speaker
Caring Owners: Driving Word of Mouth Through
Employee Empowerment and Engagement

Richard Bartrem, Vice-President, Culture and Communications, WestJet
 
Keynote Speaker
Behind The Music with David Usher
David Usher, Solo artist and front man for Moist
 
Keynote Speaker
Closing Keynote
Douglas Rushkoff, Founder of NYU’s “Narrative Lab”

See the full speaker list, topics, and schedule »

What organizations attend?

Aeroplan Limited Partnership
Apple Canada Inc.
Bell Canada
BMW Canada
Canada Post Corporation
CIBC
Citi Cards Canada Inc.
Home Depot of Canada Inc.
HSBC Bank Canada
Kraft Canada Inc.
L'Oreal
MacLaren McCann Canada Inc.
Nike Canada Ltd
RBC
Rogers Media Inc.
Steam Whistle Brewing
See a complete list of
previous attendees »