Canadian Marketing Blog
Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.
Recent Blog Posts
Emotional or Rational? Both!
I have written regularly about the difference between the emotional and rational benefits of a brand. Rational benefits are easy to understand, but can be easily copied. Think of the technical specs … more
On Collaboration: Part Two
In On Collaboration: Part One, I introduced some personal perspectives on the concept of Collaboration. And while I noted the infancy of our academic understanding of the concept, I mentioned my … more
How Important Is Brand Perception?
I was recently in Florida as a snowbird, and overheard a restaurant conversation between the restaurant owner and my realtor. "My son has recently got a job at a coffee shop called Tim Hortons - I'm … more
Google Poised to Replace Facebook
It’s no secret that social media is integrating itself into the search results of what your customers look for. What customers choose to “Like”, +1, or Follow is increasingly … more
Win-Win of Mentoring
Last week (on January 19) CMA’s 2012 Marketing Mentorship Program kicked-off with 8 students from four different educational institutions experiencing a day in the life of a Kraft … more