Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • Eye on wearables

    As wearable user adoption and app development grows worldwide, particularly in metropolitan developer hotbeds such as Toronto and Montreal, marketers will take advantage of this opportunity to … more

  • Marketing analytics: Making $ense of it all

    “Analytics will define the difference between the losers and winners going forward.”..So stated Tim McGuire, a McKinsey & Co. executive, several years ago as the wave of data-driven … more

  • Must-reads from CMA’s Digital Council (#9)

    Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council:

    Twitter's Secret Project Lightning Sounds a Bit Like Snapchat (Gizmodo) -- & … more

  • Omni-channel survival guide - Part 2

    CMA’s Direct Marketing Council sought to demonstrate the continued value of fundamental direct marketing principles by sitting down with some direct marketing leaders across both client and … more

  • The click-to-download story

    In early 2014, Facebook created a lot of buzz around mobile when it announced that 58% of its US$1.3B in revenue came from mobile ads. Since then, mobile has grown considerably to play an even bigger … more