I found out just yesterday that Mona Goldstein passed away and like so many who knew, worked with, and loved her, I’m still in shock. It’s a very hard thing to process because she was … more

It’s very easy to criticize bad advertising because it’s everywhere – pop-ups, interactive, print, billboards, outdoor, TV commercials, movie theatres, bathrooms, elevators, and even … more

Most of us struggle with it, Einstein aptly lived it and stated it “You can’t solve a problem on the level it was created”.  And let’s face it, Einstein was a pretty … more

If I had a nickel for every time I was asked this question…. We all know the stats: Biggest social network in the world. Over 17 million Canadians frequent the site. Almost 50/50 … more

Achieving Sales and Marketing alignment - very often listed as a key success factor by senior B2B executives - has been conclusively proven to deliver tremendous benefits to the organizations that … more

Staying relevant today is about being small, fast and intuitive. And that means showing up and charting new paths in the mobile space.

In partnership with Marketing Magazine, Mobile Day kicks off … more

It’s clear that the benefits of social media to marketers are many. Marketers can open a two-way dialogue with consumers, influence powerful word-of-mouth advocacy, and build rich … more

There’s a growing trend in the call centre industry with an increasing number of agents now having the ability to work from home. For the most part, this arrangement has been a win-win for both … more