Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • Ad Choices & the benefit of self-regulation

    Consumers are more comfortable with marketers collecting their browsing data to serve up interest-based ads when they know the organization participates in the Canadian marketing community’s Ad … more

  • Top 10 #socialmedia realities from SMMW15

    I had the privilege of attending the Social Media Marketing World Conference in San Diego in late March. With some of the best and brightest speakers our global industry has to offer, I listened to … more

  • Encouraging X-functional brand ownership

    Many organizations face the challenge of determining which department within a company actually owns the brand. However, this common struggle may be missing the point. Having senior leaders that … more

  • Data analytics is a game for everyone

    It seems everywhere you look these days people are talking about leveraging this great new thing called “Data Analytics.” Hopping on the bandwagon this past year were the Toronto Maple … more

  • The challenge of 'brand authenticity'

    A common sentiment amongst marketers is that the stronger a brand’s core authenticity is, the more likely people will become advocates for the brand, and ultimately, the greater market share a … more