Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....
Recent Blog Posts
By Nick Drew
Advertising is about people. People see an ad, and if they like it, they buy the product.
Campaign planning in traditional media reflects this fact. TV and radio campaigns are broadly … more
Pre-purchase identification is becoming increasingly prevalent in the retail space. But will customers embrace it? Historically, customers were most often identified after they made a purchase, when … more
1. Put the handle in the right spot.
Beginning a tweet with a handle is for engaging Twitter users one-to-one. If you’re trying to get a tweet out to the masses, never start it with a handle. … more
Recently on the CMA blog, we discussed the “what” and “who” of customer experience (CE) measurement. Our aim has been to provide executives who are exploring potential CE … more
Measurement is the backbone of modern management as it provides many of the facts that support and inform effective decision-making. So it should come as no surprise that measurement is a necessary … more
By Janet Schoel
"No two customers are the same" is one of the oldest adages in business -- the concept remains as poignant as ever. However, customizing users' online experience to meet their … more
There’s so much emphasis on content marketing today that as B2B marketers, we feel an overwhelming pressure to:
create more volume;
generate fresh, unique content;
make our content better … more
By Noelle de la MotheBuilding on a previous post on mobile marketing for non-profits, I recently spoke with Claire Kerr, Director of Digital Philanthropy at Artez Interactive. She offers some helpful … more
By Andrew Lane
Overview of a presentation delivered at CMA/Marketing Mobile Day 2014 by Richard Cohene, Director of Marketing, Beyond the Rack and Sep Seyedi, CEO Plastic Mobile.
Richard Cohene had … more
By Steve Sorge
Ever wonder how you can connect with consumers on a deeper, personalized level? Do you want to be able to entice walk-by traffic into your store or to suggest additional products while … more