Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • Cooking up a strong 'buy local' strategy

    Summer is in full swing as evidenced by the farmers' markets and fruit stalls abundant with everything from strawberries to sweet corn, catering to shoppers who value locally sourced foods.

    The & … more

  • Innovation in NFP sector an oxymoron?

    The latest craze in business today centres around innovation: what is it; how do we stimulate it; how do we avoid suppressing it. Based on all the attention, you would think that the concepts and … more

  • CASL: One year later

    Canada's Anti-Spam Law (CASL) is a year old this month and the good news is that not much has changed for legitimate email marketers. Email – the old, reliable “digital workhorse” & … more

  • Eye on wearables

    As wearable user adoption and app development grows worldwide, particularly in metropolitan developer hotbeds such as Toronto and Montreal, marketers will take advantage of this opportunity to … more