Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • Omni-channel survival guide - Part 3

    CMA’s Direct Marketing Council sought to demonstrate the continued value of fundamental direct marketing principles by sitting down with some direct marketing leaders across both client and … more

  • B2B marketing a work in progress

    In recent years, we’ve seen the lines blur considerably between B2B and B2C marketing. A recent article by Louis Foong identifies factors such as the evolution of the buyer and the rise of … more

  • Mobile gaming worth the gamble?

    It’s hard to miss the increased mainstream popularity of mobile gaming, which is growing at a staggering rate. Only a couple of years ago, TV ads for video games were almost strictly reserved … more

  • Cooking up a strong 'buy local' strategy

    Summer is in full swing as evidenced by the farmers' markets and fruit stalls abundant with everything from strawberries to sweet corn, catering to shoppers who value locally sourced foods.

    The & … more

  • Innovation in NFP sector an oxymoron?

    The latest craze in business today centres around innovation: what is it; how do we stimulate it; how do we avoid suppressing it. Based on all the attention, you would think that the concepts and … more