Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....
Recent Blog Posts
As technology and ways to connect and engage with consumers continues to evolve, it is becoming increasingly important for brands and agencies to stay ahead of the curve. In many industries and … more
Despite all the differences between the two, there is one very important lesson that B2B organizations can learn from B2C marketers: It’s their laser focus on the customer that B2C brands … more
By Janet Schoel, Debbie Major and Shafiul Fuad
More than ever, companies are adjusting their marketing programs and customer experience (CE) offerings to account for one of the greatest threats to … more
By Nick Drew
Advertising is about people. People see an ad, and if they like it, they buy the product.
Campaign planning in traditional media reflects this fact. TV and radio campaigns are broadly … more
Pre-purchase identification is becoming increasingly prevalent in the retail space. But will customers embrace it? Historically, customers were most often identified after they made a purchase, when … more
1. Put the handle in the right spot.
Beginning a tweet with a handle is for engaging Twitter users one-to-one. If you’re trying to get a tweet out to the masses, never start it with a handle. … more
Recently on the CMA blog, we discussed the “what” and “who” of customer experience (CE) measurement. Our aim has been to provide executives who are exploring potential CE … more
Measurement is the backbone of modern management as it provides many of the facts that support and inform effective decision-making. So it should come as no surprise that measurement is a necessary … more
By Janet Schoel
"No two customers are the same" is one of the oldest adages in business -- the concept remains as poignant as ever. However, customizing users' online experience to meet their … more
There’s so much emphasis on content marketing today that as B2B marketers, we feel an overwhelming pressure to:
create more volume;
generate fresh, unique content;
make our content better … more