Canadian Marketing Blog

  • Creating innovation one test at a time

    As part of the ongoing efforts of CMA’s Not-for-Profit Council to provide practical tips to non-profits on how to be more innovative, I recently had the pleasure of discussing innovation in non- … more

  • CMAfuture: What You Missed

    CMAfuture, our year-end conference, just wrapped and we’ve got the takeaways. On November 10th, we took a good look at the newest methods, strategies and technology on the horizon—the … more

  • Emerging Trends in Retail Experience Design

    Following an exciting morning of content and speakers, attendees filled the room for a CMAfuture Roundtable Discussion, sponsored by TC Media (one of four such Roundtables).   Please find … more

  • The Value of Data

    The following blog is the second in a series that explores the concept of the consumer-brand data driven value exchange and why it is more important today than ever before. Read part 1 here.

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