On February 16th the Canadian Marketing Association held a CASL Workshop to help ensure that CMA Members are taking the right steps to maintain their CASL compliance programs and avoid hefty fines. … more
By Richard Boire
The Traditional State The world of retail has undergone a revolution on the use of data for CRM analytics. Historically, data was simply unavailable for CRM analysis unless the … more
Current media analysis campaigns are run with the usual demographic splits: men vs women, 18-34's as a proxy for Millennials, and differences by household income, to give a few examples.
In this … more
Understand why a consumer interacts with your content and how can you use that to build stronger and more meaningful connections.
By Mike Evans, Director of Sales at AOL Canada
“Content … more
Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council:
Apple Ad Legend Lee Clow Says It Was A Weak Year For Super Bowl Spots … more