Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • Innovation in NFP sector an oxymoron?

    The latest craze in business today centres around innovation: what is it; how do we stimulate it; how do we avoid suppressing it. Based on all the attention, you would think that the concepts and … more

  • CASL: One year later

    Canada's Anti-Spam Law (CASL) is a year old this month and the good news is that not much has changed for legitimate email marketers. Email – the old, reliable “digital workhorse” & … more

  • Eye on wearables

    As wearable user adoption and app development grows worldwide, particularly in metropolitan developer hotbeds such as Toronto and Montreal, marketers will take advantage of this opportunity to … more

  • Marketing analytics: Making $ense of it all

    “Analytics will define the difference between the losers and winners going forward.”..So stated Tim McGuire, a McKinsey & Co. executive, several years ago as the wave of data-driven … more