If I attend one more event or read one more article that states, “We need to be competitive in a global marketplace”, I may just shoot myself – metaphorically speaking of course. … more

Previously, I shared how chat is used at PGC. Here, a look at another company's chat implementation - Nature’s Sunshine Products (based in Utah). I spoke with Leann Beardall, … more

Even though most marketers are starting to regard marketing automation as “mission-critical,” a majority of B2B companies do not have an automated marketing solution in place.

In fact, a … more

An important but often overlooked principal in marketing is the importance of being succinct.

While marketers stress about the exact wording and the presentation of numerous brand benefits, the … more

As part of my investigation into real life usage of chat in the contact centre, I reached out to some executives to discuss how they were using it in a real life scenario. The companies that I spoke … more

Klout is a scoring system that weighs the influence of an individual in social media.

There is a great book "Return on Influence - The revolutionary Power of Klout, Social Scoring, and Influence … more

Building on my last post regarding the need to bridge branding and strategic planning to ensure meaningful differentiation, I participated in a discussion with a few senior level CMA council … more

A re-post from May 2.  Due to a system error, it is now being re-published to platform.

Launched yesterday, Facebook’s organ donation initiative, which encourages users to list … more