Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....
Recent Blog Posts
One of today’s greatest challenges is connecting social media channels to traditional marketing practices. This may require a new skill set, but most of all it requires full cross-department and … more
It's been a whole year since Digital Day 2013, making us older, wiser and and ever more excited to bring this great day back. Presented with Marketing Magazine, Digital Day's become one of the year's … more
How do you react when an expert advises you to be disruptive? And to engage in “growth hacking”? What the heck is all that about? Why can’t we stick to digital marketing, social … more
It's no surprise - non-compliance with government regulations can have devastating consequences to your organization. Contravening the law potentially leads to financial penalties, as well as a … more
Sixty-three per cent of Canadian consumers expect to receive personalized offers based on their previous purchasing behaviour, personal information and preferences. And over half would like to receive … more
CMA's Direct Engagement Conference is just around the corner. October 2, in fact! So we called on one of our speakers for a sense of what to look forward to on the big day.
Jo Allan is the Regional … more
Stephen Brown is the President and Partner of FUSE Marketing Group. And he happens also to be the Board Chair of the Canadian Marketing Association. We sat down with him recently to pick his brain, … more
As digital technology continues to evolve and play an increasingly important role in connecting with consumers and creating a competitive advantage for companies, organizations are challenged to stay … more
As technology and ways to connect and engage with consumers continues to evolve, it is becoming increasingly important for brands and agencies to stay ahead of the curve. In many industries and … more
Despite all the differences between the two, there is one very important lesson that B2B organizations can learn from B2C marketers: It’s their laser focus on the customer that B2C brands … more