Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....
Recent Blog Posts
In the last five years, the demand for marketing in the non-profit sector has seen explosive growth. Competitive pressures, combined with the economic downturn, have caused NFPs and their Boards to … more
If you've ever tasted horrible food, it may not be the chef's fault.
Thanks to modern science, marketers now better understand how our senses interact with each other to make one complete … more
It was a night of glitz and glam at the Westin Harbour Castle Hotel this past Friday. It was the CMA Awards Gala, you see, and it was time to pay our respects to the folks who broke new ground in … more
With the increasing focus on big data and business intelligence, marketers know their companies must implement clear and cogent policies governing how they collect, maintain and use customer data. As … more
We’ve made the case for Data Management and Governance as essential components of your Marketing team’s function and explained the value of having a Data Governance council within your … more
We recently outlined the benefits developing a Marketing Governance council within your organization to better handle data management issues. (add hyperlink). Now let’s make this actionable. … more
Data Management and Governance are essential components of your Marketing team’s function. The core discipline embodies a convergence of data quality, data management, data policies, business … more
As a senior marketing executive, your time is often spent on strategic product positioning, marketing communications, pricing, distribution strategies and competitive assessments. But do you carve out … more
Marketing 101: keeping your existing customers loyal and attracting new ones are key elements of business success.
Marketing 202: in today’s competitive market, you need to identify … more
You heard right! If you’re like us, you can’t believe it’s that time of year again. The CMA Awards Gala is that one night a year we get together to really pay respect to this … more