Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council:
Lunch Bot, Anyone? How Brands Can Use Chatbots in Advertising Thinking … more
By Mike Poyser, Mark Babij & Joon Park of CMA's Customer Insights & Analytics Council
Name a company which does not consider its data as a key asset or at least important enough to … more
Grow revenues and increase customer retention by dispelling these three contact centre myths.
Poor call interactions can kill a customer relationship. A recent Accenture Strategy Study found that … more
The following blog is the second in a series that explores the concept of the consumer-brand data driven value exchange and why it is more important today than ever before. Read part 1 here.
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By Diana Conconi of CMA's Branding & Strategic Planning Council and David Wood
Marketers continually wrestle with determining the most effective ways to measure brand value and the … more