Canadian Marketing Blog
Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.
Recent Blog Posts
Are you Wearing Your Heart on your Sleeve?
Caring is a domain we often reserve or at the very least think of as an exclusive for close family and friends. Check out the Hallmark section of any store at Valentine’s Day and … more
Emotional or Rational? Both!
I have written regularly about the difference between the emotional and rational benefits of a brand. Rational benefits are easy to understand, but can be easily copied. Think of the technical specs … more
On Collaboration: Part Two
In On Collaboration: Part One, I introduced some personal perspectives on the concept of Collaboration. And while I noted the infancy of our academic understanding of the concept, I mentioned my … more
How Important Is Brand Perception?
I was recently in Florida as a snowbird, and overheard a restaurant conversation between the restaurant owner and my realtor. "My son has recently got a job at a coffee shop called Tim Hortons - I'm … more
Google Poised to Replace Facebook
It’s no secret that social media is integrating itself into the search results of what your customers look for. What customers choose to “Like”, +1, or Follow is increasingly … more