Canadian Marketing Blog
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Growing Ethnocultural Diversity: Opportunity and Challenge to Marketers
By Milind Shirke, Managing Director – Ethos Communications Inc.
Statistics Canada has released results from the 2016 census with reference to Immigration and ethnocultural diversity across … more
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CMA Discusses the Future of Marketing in Canada at the World Marketing Summit
CMA is hosting a panel on the future of marketing in Canada at the World Marketing Summit (WMS), taking place on November 15 at the Metro Toronto Convention Centre.
The panel features Sabrina … more
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MPs To Rewrite Canada's Anti-Spam Law (CASL)
By Mark Bourrie
Anti-spam legislation has failed to combat malicious emails, MPs yesterday told hearings of the Commons industry committee. A statutory review of the 2014 law is expected to result … more
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Harnessing Ethnic Insight in Personalized Marketing
By Amalia Tsiongas
Personalized Communication
Do you engage with your customers through their emotions and values?
In a world of increased personalization, successful marketers understand that … more
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Let's Support an Organization that Supports All of Us: NABS
On October 16, 2017, we kick-off the inaugural nabs day. A day dedicated to supporting the National Advertising Benevolent Society (NABS), a unique charity designed to support the health and well- … more
