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Recent Blog Posts
Marketers who want to take advantage of all that social media can offer need to first understand that social media has forced brands and consumers into a new relationship. At its heart, … more
Almost everything you missed at CMA's Mobile Day conference, presented in partnership with Marketing on May 8th in Toronto.
And with our highest Twitter engagement for a CMA event in … more
The prevalence of social media requires that businesses, including not-for-profit organizations (NFPs), understand how to use social media to fulfill their mission, vision and business objectives. So … more
I found out just yesterday that Mona Goldstein passed away and like so many who knew, worked with, and loved her, I’m still in shock. It’s a very hard thing to process because she was … more
It’s very easy to criticize bad advertising because it’s everywhere – pop-ups, interactive, print, billboards, outdoor, TV commercials, movie theatres, bathrooms, elevators, and even … more
Most of us struggle with it, Einstein aptly lived it and stated it “You can’t solve a problem on the level it was created”. And let’s face it, Einstein was a pretty … more
If I had a nickel for every time I was asked this question…. We all know the stats: Biggest social network in the world. Over 17 million Canadians frequent the site. Almost 50/50 … more
Achieving Sales and Marketing alignment - very often listed as a key success factor by senior B2B executives - has been conclusively proven to deliver tremendous benefits to the organizations that … more
Staying relevant today is about being small, fast and intuitive. And that means showing up and charting new paths in the mobile space.
In partnership with Marketing Magazine, Mobile Day kicks off … more
It’s clear that the benefits of social media to marketers are many. Marketers can open a two-way dialogue with consumers, influence powerful word-of-mouth advocacy, and build rich … more