By Mark Babij, Mike Poyser & Joon Park of CMA's Customer Insights & Analytics Council
Apart from the perpetual shortage of analytics talent in the labour market, proper data … more
By John Bardawill, Michelle Perez and Andrew Assad
Read an excerpt from a whitepaper presented by CMA's Customer Experience Council on disruption:
Disruption can be defined as “interrupting … more
By Melissa Meyer, Communications Assistant, CNW
Marketers understand that making themselves available on a wide variety of channels can boost brand awareness and maximize brand exposure. It’s … more
By John Bardawill
Avoid these six common mistakes, move out of marketing’s planning zone, and get to execution.
Customer experience is at the heart of change in every progressive … more
We’ve been told for years that advertisers need to be storytellers, but increasingly they need to be data scientists as well.
The old approach to advertising was to blast a campaign to as … more