Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • Small biz: How do you measure success?

    With all the hype around start-ups and entrepreneurs these days (think CBC’s "Dragons' Den"), you’d think every small business owner wants to be the next Howard Schultz with their own … more

  • Boosting employee engagement

    Employee engagement, defined by many as the willingness of an employee to try to do their best work on an ongoing basis, has been shown to be a leading indicator of organizational performance and … more

  • Omni-channel survival guide - Part 3

    CMA’s Direct Marketing Council sought to demonstrate the continued value of fundamental direct marketing principles by sitting down with some direct marketing leaders across both client and … more

  • B2B marketing a work in progress

    In recent years, we’ve seen the lines blur considerably between B2B and B2C marketing. A recent article by Louis Foong identifies factors such as the evolution of the buyer and the rise of … more

  • Mobile gaming worth the gamble?

    It’s hard to miss the increased mainstream popularity of mobile gaming, which is growing at a staggering rate. Only a couple of years ago, TV ads for video games were almost strictly reserved … more