Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • Why SXSW isn't ‘jumping the shark’

    “SXSW has jumped the shark” is something you’ll often hear when discussing the annual marketing/creative/technology showcase nested inside a film and music festival that happens … more

  • Must-reads from CMA’s Digital Council (#4)

    Here are the latest can’t-miss content links from around the web, recommended by CMA’s Digital Marketing Council:

    Top 3 metrics that e-commerce companies cannot live without (Mobile … more

  • Must-reads from CMA’s Digital Council (#3)

    Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council: 

    3 Steps to Being Today's Digital CEO (LinkedIn Pulse) -- “82% of … more

  • CRTC takes aim at offshore telemarketers

    In a precedent-setting ruling, the Canadian Radio-television and Telecommunications Commission (CRTC) has issued its first penalty to a foreign-based telemarketer for violations of the Unsolicited … more