Canadian Marketing Blog
Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding, strategy, online, offline, marketing trends, technology, direct marketing, market research...and more.
Recent Blog Posts
Facebook as a Customer Service Channel
Social media has become an integral part of today’s contact centre. Organizations are using tools like Facebook to deliver service to their customers. These days, you’d be hard-pressed to … more
An Introduction to Responsive Web Design
With our increasingly busy lives and ever growing interest in all things gadget related, it’s easy to see why almost 50% of US internet users are now going online via mobile phone data … more
Isn't it Time
If I attend one more event or read one more article that states, “We need to be competitive in a global marketplace”, I may just shoot myself – metaphorically speaking of course. … more
Chat in Real Life - Nature’s Sunshine Products
Previously, I shared how chat is used at PGC. Here, a look at another company's chat implementation - Nature’s Sunshine Products (based in Utah). I spoke with Leann Beardall, … more
How Marketing Automation Will Change the Way B2B Marketers Prove ROI
Even though most marketers are starting to regard marketing automation as “mission-critical,” a majority of B2B companies do not have an automated marketing solution in place.
In fact, a … more
Be Succinct
An important but often overlooked principal in marketing is the importance of being succinct.
While marketers stress about the exact wording and the presentation of numerous brand benefits, the … more
Chat in Real Life: A Conversation with Permanent General Companies (PGC)
As part of my investigation into real life usage of chat in the contact centre, I reached out to some executives to discuss how they were using it in a real life scenario. The companies that I spoke … more
You Need Klout
Klout is a scoring system that weighs the influence of an individual in social media.
There is a great book "Return on Influence - The revolutionary Power of Klout, Social Scoring, and Influence … more
Planning Tools - Little Change
Building on my last post regarding the need to bridge branding and strategic planning to ensure meaningful differentiation, I participated in a discussion with a few senior level CMA council … more
Digital Philanthropists
A re-post from May 2. Due to a system error, it is now being re-published to platform.
Launched yesterday, Facebook’s organ donation initiative, which encourages users to list … more




