Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....
Recent Blog Posts
Once upon a time brands could be competitive and prosper with a few retail locations, a contact centre and some form of e-commerce. That's no longer the case.
The proliferation of channels … more
The marketing and advertising world is often glamorized on TV and in Hollywood, but the National Advertising Benevolent Society (NABS) recently commissioned a poll on the Angus Reid Forum, which shows … more
As President and CEO of LoyaltyOne, Bryan Pearson specializes in leveraging data-driven insights to create relevant communications and enhanced shopper experiences for some of the world’s more … more
It seems as if talk about mobile wallets is everywhere; whether it’s on the news, social media or technology conferences, and it doesn’t look like the babble will stop as more and more … more
Canada’s biggest and brightest marketers descended on the CMA Awards Gala on Friday night in Toronto. It was a night of glitz, celebration, dancing and hobnobbing with the industry’s … more
While brands continue to revisit their mobile initiatives, IBM research shows that fewer than half of them have clear mobile strategies in place. In today’s overcrowded mobile app market, just … more
In the battle for consumers’ wallets, retailers need discounting that is strategicAs retailers look toward the peak holiday shopping season, many will be focused on driving top line sales using … more
Next Friday marks the 2014 CMA Awards Gala, Canada's number one marketing event and the one night when we come together to celebrate Canada's best advertisers and marketers under one roof. … more
This week marked our first CMA Regulatory Conference in three years. But with the recent introduction of Canada's Anti-Spam Law (CASL) and some other big regulatory issues impacting marketing, we … more
That’s a wrap on the 2014 CMA B2B Conference. We heard from them all, from GE Digital Energy to John Deere and SAP to American Express. For a full (and long) list of the days takeaways in … more