Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....
Recent Blog Posts
CMA's Direct Engagement Conference is just around the corner. October 2, in fact! So we called on one of our speakers for a sense of what to look forward to on the big day.
Jo Allan is the Regional … more
Stephen Brown is the President and Partner of FUSE Marketing Group. And he happens also to be the Board Chair of the Canadian Marketing Association. We sat down with him recently to pick his brain, … more
As digital technology continues to evolve and play an increasingly important role in connecting with consumers and creating a competitive advantage for companies, organizations are challenged to stay … more
As technology and ways to connect and engage with consumers continues to evolve, it is becoming increasingly important for brands and agencies to stay ahead of the curve. In many industries and … more
Despite all the differences between the two, there is one very important lesson that B2B organizations can learn from B2C marketers: It’s their laser focus on the customer that B2C brands … more
By Janet Schoel, Debbie Major and Shafiul Fuad
More than ever, companies are adjusting their marketing programs and customer experience (CE) offerings to account for one of the greatest threats to … more
By Nick Drew
Advertising is about people. People see an ad, and if they like it, they buy the product.
Campaign planning in traditional media reflects this fact. TV and radio campaigns are broadly … more
Pre-purchase identification is becoming increasingly prevalent in the retail space. But will customers embrace it? Historically, customers were most often identified after they made a purchase, when … more
1. Put the handle in the right spot.
Beginning a tweet with a handle is for engaging Twitter users one-to-one. If you’re trying to get a tweet out to the masses, never start it with a handle. … more
Recently on the CMA blog, we discussed the “what” and “who” of customer experience (CE) measurement. Our aim has been to provide executives who are exploring potential CE … more