Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....
Recent Blog Posts
Marketers dream of being able to deliver the right message to the right consumer at the right time. Advancements in data gathering and analytics have gone a long way to closing these gaps and helping … more
That’s a wrap for CMA’s Customer Experience Conference in Toronto. It was a particularly impressive line-up too. We heard from CX experts at a slew of the heavy-hitting organizations … more
We’re just around the corner from the CMA/MRIA Customer Experience Conference. Even if you haven’t yet planned to attend the March 4th event in Toronto, we’ve got you covered with an … more
Somewhere on my desk is a mug with the cringe-worthy statement: Think Global. Act Local. This artifact is the sole survivor of a marketing centralization initiative from many years ago. It involved … more
Traditionally in the not-for-profit sector, brand management and marketing (generally thought of as fundraising) were managed separately. However, this now appears to be changing. The Stanford Social … more
Greatest advertising event of a lifetime…for now.
Just over five years ago, I was told by a TV executive selling Olympic advertising that the 2010 Vancouver Olympics would be the … more
Just last week Inbox Marketer released the 2014 edition of its North American Email Marketing Trends Report. While there were some interesting new trends in the last year, the top 4 are outlined … more
As evident by the word cloud below, extracted from the survey results of a recent poll among B2B sales and marketing executives, the most often mentioned marketing goals for the year ahead are lead … more
With the field of predictive analytics becoming a more mainstream business discipline, the end objective for many organizations is to operationalize this discipline to truly leverage the full business … more
How data and the mahogany table make the finest friends...
Just like you might expect, it was a day of numbers, equations and conversions. We’re talking about CMA’s Analytics Conference … more