Start by putting your ROMI to work.

We are now a few years into the present economic crisis, signaled by the collapse of big banks. Companies remain badly bruised; they are dealing with increasing … more

Memories from the CMA National Convention + Tradeshow in partnership with The Art of Marketing

Last week, two full days of programming from the CMA and The Art of Marketing brought some of North … more

Email Open Rates on Mobile Devices Catch Desktop Opens!

Last year Inbox Marketer set forth to gain insight into the email open habits of our clients’ customers. We analyzed millions of email … more

To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. Social platforms and the consumers that use them have an insatiable … more

As a start-up company you’re no doubt enthusiastic about your great business idea which is destined to fill a gaping hole in your chosen market. You will also be slightly frazzled after spending … more

As someone who has spent years directing, developing, presenting, and revising creative, I have developed a philosophical attitude about both internal (account team) and external (client) feedback. Of … more

Every day, marketers are being asked to do more with less, acquire more customers, win greater share of their customers’ wallets, and innovate - all while improving ROMI. Sounds familiar, … more

In the course of my discussions with senior executive clients about social media, one topic comes up time and time again: "Who owns the social networks?"

Specifically, when someone uses social media … more