Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • The direct marketing talent challenge

    As direct marketers, we know that direct is a discipline that transcends individual marketing channels and emphasizes key principles like test-and-control, targeting, the importance of the offer and … more

  • CMA evolves with website refresh

    Keeping pace with the transformative changes in the Canadian marketing community continues to be a top priority for CMA. In 2015, we’re undertaking significant brand updates that will change … more

  • Top 10 tweets from #CMAanalytics

    CMA’s Analytics Conference wrapped last week. And like years' past, we got the straight goods on new trends, where to begin and what’s coming down the pipe. We’ve pulled the days … more

  • Must-reads from CMA’s Digital Council - #2

    Here are the latest recommended content links from CMA’s Digital Marketing Council. How YouTube changed the world “In late 2005, when YouTube was just a few months old, one its co- … more