Canadian Marketing Blog

Welcome to the CMA Blog. All marketing-related topics are fair game: branding, strategy, online, offline, analytics, marketing trends, technology, market research, customer experience .....

  • CRTC finds dating site a bit fishy

    In its second publicly announced decision under Canada’s Anti-Spam Law (CASL), the CRTC has issued a $48,000 administrative monetary penalty against a Canadian online dating site for sending … more

  • Why SXSW isn't ‘jumping the shark’

    “SXSW has jumped the shark” is something you’ll often hear when discussing the annual marketing/creative/technology showcase nested inside a film and music festival that happens … more

  • Must-reads from CMA’s Digital Council (#4)

    Here are the latest can’t-miss content links from around the web, recommended by CMA’s Digital Marketing Council:

    Top 3 metrics that e-commerce companies cannot live without (Mobile … more

  • Must-reads from CMA’s Digital Council (#3)

    Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council: 

    3 Steps to Being Today's Digital CEO (LinkedIn Pulse) -- “82% of … more