The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Digital tools and technology have become more relevant than ever in transforming the customer experience. But where does that leave the human element? In this panel discussion, we explore how brands … more
At the upcoming CMAb2b Morning Event, learn how to align sales and marketing to boost ROI and out-innovate the competition.
Stacey Cummings, Marketing Director, yconic, spoke to keynote … more
By Nolin LeChasseur (@nolin), Co-founder & CMO at Brainrider (B2B Council guest contributor)
These days, every B2B marketing leader working in a growth-oriented company is focused on … more
Check out this month’s top B2B marketing reads, curated by CMA’s B2B Council:
The Ultimate Guide to Account-Based Marketing: 6 Key Steps Nowhere is the happy marriage of analog and … more
Top women leaders in tech sector offer advice on building a successful career and enabling innovation
Growing up, Gale Blank didn’t have to look far for encouragement and support in anything … more