The B2B Council serves as the 'steering committee' that develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
By Mei Burgin and Marie Wiese from CMA’s B2B Council
Content marketing will continue to be a hot topic in 2016. According to Content Marketing Institute's 2016 B2B Report, 76% of marketers … more
By: Mei Burgin & Marie Wiese
There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement … more