Brady Murphy
Brady Murphy is a founder and managing partner of Vortex Mobile. Since 2004, Brady has been leading Vortex's sales and marketing efforts and has acted as the company's chief evangelist for all things mobile marketing. His expertise lies in leveraging mobile applications to create compelling brand experiences that encourage dialogue between companies and consumers.
Prior to founding Vortex, Brady worked in promotions where he gained valuable insight into media, sponsorship, word of mouth & viral marketing, CRM, and direct marketing. Ever an advocate for permission based marketing, Brady has helped Vortex clients such as Levis, Bacardi, Procter & Gamble, Nestle and Energizer cut through the media clutter and forge stronger relationships with their customers.
Brady is a prominent member of the IAB's Mobile Committee and has regularly contributed his expertise through both published materials and speaking engagements.
Brady's Recent Posts
Living in a Mobile and Social Media world: User Generated Content
As a result of fragmented media and the proliferation of marketing messages, marketers have turned to what has now become the now tried and (sometimes) true tactic of user generated content.
UGC has … more
The Intersection Between Mobile and Social Just Became Much Blurrier
Facebook announced “Places”, a tool that allows Facebook subscribers to essentially “check in” to locations and serendipitously discover friends who happen to be nearby. … more
Mobile Commerce & Retailers
A previous post of mine talked about the rise in retailers focusing on mobile marketing strategy to increase their awareness, drive traffic to stores and keep customers engaged via their mobile … more
Mobile Marketing Draws Foot Traffic During Back to School
Chances are that you don’t know what your 14 year-old is saying most of the time. Neither do we. But what we do know is that a whopping 85 per cent of teens own mobile phones before they reach … more
What is Success for my Mobile Messaging Campaign?
In many ways, mobile can be evaluated similarly to any other marketing initiative. Generally, every marketing campaign is evaluated in terms of efficiency (getting value for invested money) and … more