CMA
CMA's professional staff oversee a lot of marketing-related activity...an annual marketing awards extravaganza (CMA Awards), a national convention and trade show, eight marketing Councils, conferences, seminars, roundtables, a marketing certification program, research, publications, regulatory issues, and there's more! We get up-close and personal with members, their issues, challenges and insights. We'll share what we know, see and surmise. And be directional where we can.
This space is also where we will archive posts submitted by those who, while not regular contributors, have something to say.
CMA's Recent Posts
Google Poised to Replace Facebook
It’s no secret that social media is integrating itself into the search results of what your customers look for. What customers choose to “Like”, +1, or Follow is increasingly … more
Win-Win of Mentoring
Last week (on January 19) CMA’s 2012 Marketing Mentorship Program kicked-off with 8 students from four different educational institutions experiencing a day in the life of a Kraft … more
New CMA website launches
Today, Canadian Marketing Association (CMA) launched a completely new and improved website. It features easier access to content, commentary and news on the key issues facing the marketing … more
Crossing the Timeline
Zuckerburg has taken it just one tab too far.
I was okay with the privacy setting concerns. I was okay with the liberal usage of my personal info for the sake of advertising. I was even okay with … more
Defining CSR, One Company at a Time
Over the past decade, Corporate Social Responsibility (CSR) has become a key element in judging an organization’s performance and influencing perception of same. However, many organizations are … more