CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
We’ve been told for years that advertisers need to be storytellers, but increasingly they need to be data scientists as well.
The old approach to advertising was to blast a campaign to as … more
By Jennifer McLeod of CMA's Customer Experience Council
I have recently been pondering, in some detail, about how we map the customer journey today and how this process has become increasingly … more
By Steve Wittal
It was a genius idea.
It was 1992, and Pepsi executives were desperate to boost sales in Southeast Asia, where they were lagging behind Coca-Cola by a long shot.
They decided to … more
By Neil Follett & Baron Manett
How marketers facing the future can learn from the explorers of the past
We can't fight change—we must learn to instead ride the waves of change. … more
Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council:
Lunch Bot, Anyone? How Brands Can Use Chatbots in Advertising Thinking … more