CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
By Melissa Meyer, Communications Assistant, CNW
Marketers understand that making themselves available on a wide variety of channels can boost brand awareness and maximize brand exposure. It’s … more
By John Bardawill
Avoid these six common mistakes, move out of marketing’s planning zone, and get to execution.
Customer experience is at the heart of change in every progressive … more
We’ve been told for years that advertisers need to be storytellers, but increasingly they need to be data scientists as well.
The old approach to advertising was to blast a campaign to as … more
By Jennifer McLeod of CMA's Customer Experience Council
I have recently been pondering, in some detail, about how we map the customer journey today and how this process has become increasingly … more
By Steve Wittal
It was a genius idea.
It was 1992, and Pepsi executives were desperate to boost sales in Southeast Asia, where they were lagging behind Coca-Cola by a long shot.
They decided to … more