CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
By Amalia Tsiongas
Do you engage with your customers through their emotions and values?
In a world of increased personalization, successful marketers understand that … more
On October 16, 2017, we kick-off the inaugural nabs day. A day dedicated to supporting the National Advertising Benevolent Society (NABS), a unique charity designed to support the health and well- … more
How Companies Drop the Ball Owing to Lack of Teamwork & Systems
By Paul Engels
The most basic component of a company’s digital presence is their portfolio of domain names. It’s … more
Loyalty memberships have continued to rise in every industry in Canada over the past two years, the 2017 COLLOQUY Loyalty Census found. Canadians are demanding of brands but still see value in … more
By Richard Boire
In my last article, I discussed the increasing impact of automation on business and the displacement of jobs. With artificial intelligence looming as the ultimate disruptor, … more