CMA's professional staff oversee a lot of marketing-related activity as Canada’s #1 marketing association, hosting Canada’s #1 Marketing Awards, seven marketing Councils, three Committees, five conferences, seminars, roundtables, the leading marketing certification program, latest research and intel publications, leading government and consumer affairs as they relate to marketing and there's more! We get up-close and personal with members, their issues, challenges and insights.
CMA's Recent Posts
How to find success by understanding French-speaking and English-speaking audiences
By Maude-Isabel Laferriere, AOL Canada
The extraordinary proliferation of smartphones over the past several … more
By Joe Krupa, Smorgads Market Tech Inc.
It’s an all too familiar concern for those that market products and services that relate to aspects of the human condition and its myriad of … more
Almost half of shoppers surveyed will spend a week or more preparing for the occasion, according to new research from Metroland.
One in four Canadians surveyed plan to shop the sales this Black … more
CMA is pleased to showcase David Elder’s perspective on CRTC’s partnership with global agencies to enforce spam and telemarketing rules.
By David Elder; reposted from Canadian … more
Digital delivers, both for brand-building and performance. The challenge is to find ways to go beyond getting an impression to making an impression. Read more, including the full report.