Dawn Marchand
A marketer since birth, Dawn has held a variety of marketing, communications, brand, and account management roles in the financial services sector for over 20 years. Currently with Manulife Financial, Dawn has worked in both Canada and Asia. She is presently AVP Brand and Communications responsible for employee communications and the global launch (internal and external) of Manulife's renewed brand. Dawn has also held progressively senior positions with the Canadian Securities Institute, KPMG and the Canadian Shareowners Association. She is a member of both the American Marketing Association and the International Association of Business Communicators. An active volunteer with the CMA, Dawn retires from the CMA's Board of Directors in May 2011 after serving for five years and is also relinquishing Chair of the Integrated Marketing and Customer Experience Council after being a part of that Council for the past eight years. Dawn is a regular public speaker at marketing and branding conferences and when not working, she is either playing golf, or in the cold winter months, planning a trip someplace warm - to play golf!
Dawn's Recent Posts
Top Three Marketing Aha’s of 2011
While everyone is preparing their objectives and to-do lists for 2012, I thought I would first start with the key moments of truth I experienced in 2011. Upon reflection, I came up with three. … more
Moments of Truth in the Customer Experience
We've all had them - good and bad. But I bet you remember the negative moments much more clearly than the positive ones. I am fortunate enough to chair the CMA's Integrated Marketing and Customer … more
Passion Drivers
As a marketer, I am always interested in new and innovative techniques to reach a target market with relevant messaging. And as stated in previous blogs, I am a firm believer that marketing based on … more
The Most Important Brand: ME
I did a search of the CMA blog to find out when someone had last written about Personal Branding. I thought, surely there are many many blogs on this topic but, while personal branding is mentioned in … more