Geoff Linton

Geoff is Vice President of Inbox Marketer which is a full service e-marketing agency and technology company that specializes in permission email marketing, mobile/social marketing and monetizing online communities. Geoff works closely with clients such as AT&T, Johnson & Johnson and Petro Canada to help them create unified e-messaging across various addressable media. Inbox Marketer was recently recognized as one of the Profit 100 fastest growing companies in Canada.
Through 20 years of industry experience, Geoff has practical experience in strategic planning, database marketing, automated marketing solutions, contact treatment and marketing measurement. In the 1990's Geoff also spent several years at Air Miles/Loyalty Group as an Associate Director where he worked with numerous clients on enhancing their database marketing programs.
Geoff is also a Professor at Conestoga College in Kitchener/Waterloo, where he teaches strategy, direct marketing and internet courses. As part of his teaching he researches emerging media trends and works closely with the Professor's Academy of the DMA and the Digital Marketing Council of the CMA. Geoff holds both a P. Eng and MBA from Queens University.
Geoff's Recent Posts
Marketers Need to Reflect and Change
More on the CMA National Convention held last week in Toronto.
A few speakers highlighted the challenges that marketers are facing in the new decade:
-The 2009 consumer recession triggered … more
What it Takes to be the Best Digital Campaign: Speedy’s Road Trip
At the November 2009 CMA Awards, Alka-Seltzer won a Gold Medal for the top digital campaign. It’s an impressive comeback from a mature brand (75 years old) which was experiencing tough … more



