Lina Ko
Lina Ko is one of North America’s pre-eminent marketing communications professionals, specializing in brand positioning and marketing. She has over 30 years of international consulting experience and has counselled clients in Asia, U.S.A. and Canada. Lina is the author of http://www.boomerwatch.ca, a blog providing Canadian and North American insights on marketing to baby boomers. Her views on marketing have been reported in Canada’s leading media outlets including the CBC Fortune Hunters, BNN, The Globe and Mail, National Post, the Montreal Gazette, Investment Executive and Profit magazine among others. Most recently, Lina was a Partner for 18 years at NATIONAL Public Relations, Canada’s largest public relations firm. Prior to that, she was a Vice President at Burson-Marsteller, a leading global public relations and communications firm. Her experience in brand building and positioning spans three international markets: Hong Kong, U.S.A. and Canada.
Lina is a Past President of the American Marketing Association (Toronto Chapter). She won a Gold Quill Award given by the International Association of Business Communicators (IABC). She is a sought after presenter, fluent in Chinese (Mandarin, Cantonese and Shanghainese). More recently, Lina was a keynote speaker on “Globalization of China Brands” at the Annual Famous Brands of China Conference in China.
Lina's Recent Posts
How Important Is Brand Perception?
I was recently in Florida as a snowbird, and overheard a restaurant conversation between the restaurant owner and my realtor. "My son has recently got a job at a coffee shop called Tim Hortons - I'm … more
Let's Be Serious About Multicultural Marketing
Statistics Canada predicts that by 2031, 63 per cent of the GTA’s population will be visible minorities with South Asians and Chinese leading the pack – that’s up from the 43 per … more
Different Generations In Workplace Value Similar Things
According to a new study co-authored by professors from Dalhousie University, Carleton University and the University of Guelph, all four generations in the Canadian workplace value similar things. So … more
Marketers Targeting Boomers Poised To Benefit
Everybody knows that Canada’s population is aging. But how many marketers are actually capitalizing on the opportunity and really marketing to baby boomers? Our population is getting older … more
Grey Might Be The New Blonde
Last month, the daytime Emmy Award for outstanding lifestyle programming went to the Martha Stewart Show. A surprising nomination within this category was the TV show “My Generation” which … more