Merril Mascarenhas
Merril Mascarenhas is a Managing Partner at Arcus, a leading research and strategy consulting firm.
For over twenty years, Merril has helped clients embrace dynamic business opportunities with effective strategies. He has brought fresh perspectives to senior management in diverse industries, including retail, consumer products, financial services, telecom and healthcare.
Merril advises several non-profit organizations on governance, management and marketing best practices. Merril serves as a director on the boards of Toronto East General Hospital, High Park Initiatives and Boardmatch.org. He is also active with the Canadian Marketing Association, where he judges the CMA Awards and is a Council member of the CMA Branding and Strategic Planning Council. Merril is an advanced scuba diver and avid squash player.
Merril's Recent Posts
What every CMO must know about developing social commerce strategies
Today most CEOs are faced with many questions regarding Social Media. What is the ROI? Is it worth investing in? What are the tangible benefits? A lack of a persuasive business case and contradicting … more
Learning from the "Occupy" Movement: The importance of beliefs that connect consumers
Marketing is about engaging consumers. Or is it? Sometimes consumers can lead the process of engagement by becoming activists for a cause, an idea or a need. Today, marketing has shifted from … more
Learning from Steve Jobs
Steve Jobs put a computer inside a phone that made it into 120 million pockets. He was a boundary breaking thinker and astute marketer. Apple stock increased over 1700% since 1980 to $378 in 2011. … more
Learning from the "Occupy" Movement: The importance of beliefs that connect consumers
Marketing is about engaging consumers. Or is it? Sometimes consumers can lead the process of engagement by becoming activists for a cause, an idea or a need. Today, marketing has shifted from … more
Taking Mass Customization to The Next Level
Empowering consumers to relate to a brand in their own personal way is the new horizon of innovation. Creating imaginative product ideas that allow consumers to explore, create and share is a new … more