Robin Whalen

Direct Response Marketing has been a professional passion of Robin's for over 10 years. Perhaps her love of 'accountability' stemmed from her roots as a U of T graduate with a Bachelor of Arts in Law, Ethics and Society. Regardless of where it came from - Robin landed her first agency job in the Integrated Marketing Services division of Leo Burnett and has been hooked ever since.

Over the past decade Robin has worked at a number of agencies on accounts spanning a broad range of industries and categories. Her experience ranges from packaged goods and tourism to telco's and the retail sector. She has taken a specific focus and interest in the domain of CRM working on programs for Kellogg's, Cadbury, Bell, Purina and most recently, McNeil Consumer Products.

As Vice President, Group Account Manager at MacLaren, Robin is responsible for a number of integrated accounts including Ontario Lottery Group, Columbia House, Ministry of Research and Innovation and Ministry of Health Promotions. Robin also works closely with the CMA. In the past she chaired their annual Direct Marketing Conference and now works on the annual Business of Ideas Forum. In addition, she sits as a member of their Direct Marketing Council and volunteers time across a number of initiatives. Prior to joining MacLaren MRM, Robin was a Group Account Director at Publicis Canada and Grey Worldwide.

Robin joined Real Interactive in September 2010 as their Managing Director. Her focus is on creating unique, memorable and brand building digital campaigns for clients such as Schick, Playtex, Clorox, Brita and Glad.

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