Shelley McQuade
Shelley’s career in branding goes back 25 years, with a focus on business-to-business marketing and sales.
As founder of SalesFertilizer.com, Shelley helps companies refine their unique competitive advantage (aka their Miracle Growth Formula) to build a sustainable buzz that generates “off the charts” growth.
With a passion for people and business, Shelley simplifies strategy to engage employees and enhance the customer experience. With a keen understanding of human behaviour, Shelley levers her background in advertising, market research and consulting to craft communication that breaks through the clutter to connect with customers. Knowing that learning is the key to growth, Shelley uses experiential learning techniques she honed as an adjunct professor.
In addition to sitting on the Chamber Board, Shelley mentors McMaster University post grad Masters students, is the founding Chair of the Value Accelerator Group and is on the Advisory Committee for the Golden Horseshoe Bioscience Network and Golden Horseshoe Manufacturing Network.
Shelley's Recent Posts
Are you Wearing Your Heart on your Sleeve?
Caring is a domain we often reserve or at the very least think of as an exclusive for close family and friends. Check out the Hallmark section of any store at Valentine’s Day and … more
Re-wards for 2012
As we say sayonara to 2011 and usher in 2012 its prime time to consider the "3 re's"; re-focus, re-engage, re-commit. If what you did last year worked for you - great, keep doing more of that. If you … more
Innovation Contemplation: How One Company Made It Happen
You see a successful company in action or in the news and it all seems well seamless. While many a CEO has mastered their “game face” and spouts no problems propaganda, the CEOs that are … more
How to Out wit, Out play, Out smart the incumbent!
Some business succeed to due to a lack of competition, others succeed in spite of it. If you can make it in the airline business my guess is you could make it in pretty much any industry. Consider the … more
“Ruff” Ideas to Create more Time
The dog days of summer are coming to a close… (a - like you need the reminder and b – what is a dog day?)
Well I’m glad you asked - according to Webster’s, it’s the … more