Shelley's career in branding goes back 25 years, with a focus on “selling the invisible” – intangible, complex business-to-business solutions.
As founder of Cypress Strategies an organizational growth coaching and consulting firm, Shelley helps leaders build their teams and systems for sustainable growth.
With a passion for people and business, Shelley’s unique approach is to build a business strategy around the strengths and talents of the organization rather than forcing a one size fits all solution. This makes the strategy easier to implement, more sustainable, and leads to better results. With a keen understanding of human behaviour, Shelley helps organizations develop systems and systems of thinking to adapt to today’s condensed product and business lifecycles. Knowing that learning is the key to growth, Shelley uses visual models and experiential learning techniques she honed as an adjunct professor to simplify the complex.
In addition to being the Chair of the Burlington Chamber of Commerce Board, Shelley mentors McMaster University post grad Masters students, facilitates the Women Entrepreneur series and is a featured blogger for the Canadian Marketing Association.
Shelley's Recent Posts
Most of us struggle with it, Einstein aptly lived it and stated it “You can’t solve a problem on the level it was created”. And let’s face it, Einstein was a pretty … more
Queen sang about it, dictators demand it, and the lucky have it – with a twist. I am of course referring to “having it all”.
And the twist. While it is virtually impossible … more
The customer is king, the power is with the people, average joe and jane are in control. You see it everywhere, described in a number of ways, with the same underlying message. Today’s consumer … more
If you’re like me (and many other people I know) the holidays are an opportune time to reflect on what has been and dream about what may come. I use this time to take stock – celebrate the … more
Comfort and joy isn’t synonymous with the holidays for everyone. There are some, through a series of circumstances, who find themselves in poverty, others once a contributing member of society … more