Shelley's career in branding goes back 25 years, with a focus on “selling the invisible” – intangible, complex business-to-business solutions.
As founder of Cypress Strategies an organizational growth coaching and consulting firm, Shelley helps leaders build their teams and systems for sustainable growth.
With a passion for people and business, Shelley’s unique approach is to build a business strategy around the strengths and talents of the organization rather than forcing a one size fits all solution. This makes the strategy easier to implement, more sustainable, and leads to better results. With a keen understanding of human behaviour, Shelley helps organizations develop systems and systems of thinking to adapt to today’s condensed product and business lifecycles. Knowing that learning is the key to growth, Shelley uses visual models and experiential learning techniques she honed as an adjunct professor to simplify the complex.
In addition to being the Chair of the Burlington Chamber of Commerce Board, Shelley mentors McMaster University post grad Masters students, facilitates the Women Entrepreneur series and is a featured blogger for the Canadian Marketing Association.
Shelley's Recent Posts
It starts slowly. It’s barely a whisper, a knowing in the back of your brain that something is off. You ignore it and press on. Until one day you wake up and realize not only has the proverbial … more
The great thing about the work I do is how talking with one client leads to ideas, insights and information I can build on and share with others. That is the big C; Collaboration at its best. … more
Most of us struggle with it, Einstein aptly lived it and stated it “You can’t solve a problem on the level it was created”. And let’s face it, Einstein was a pretty … more
Queen sang about it, dictators demand it, and the lucky have it – with a twist. I am of course referring to “having it all”.
And the twist. While it is virtually impossible … more
The customer is king, the power is with the people, average joe and jane are in control. You see it everywhere, described in a number of ways, with the same underlying message. Today’s consumer … more