Stephanie is a dynamic business leader with over 15 years of experience delivering results for global brands. With expertise in brand and digital, Stephanie helps clients respond competitively to the realities of the new media landscape. Stephanie has worked with blue-chip brands at leading global advertising agencies including JWT, Draftfcb and Publicis, and is currently the Engagement Director, Asia Pacific at POSSIBLE in Singapore. Stephanie recently published a white paper, "Why the Brand Idea Still Matters in the Age of Social Media." Her insights on marketing can be found in Campaign Asia, Marketing and on Twitter @Stephanie_Myers. She holds a Global Master of Arts from Tufts University and a Master of Business Administration from York University.
Stephanie's Recent Posts
I moved to Singapore in mid-2013 so that I could discover what it’s like to work and live in one of the world’s most dynamic regions. Singapore is quickly becoming one of the major … more
To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. Social platforms and the consumers that use them have an insatiable … more
Marketers who want to take advantage of all that social media can offer need to first understand that social media has forced brands and consumers into a new relationship. At its heart, … more
It’s clear that the benefits of social media to marketers are many. Marketers can open a two-way dialogue with consumers, influence powerful word-of-mouth advocacy, and build rich … more
Social media went from a tertiary consideration for adventurous brands to a must-have for most in a few short years. It’s become one of the most important communication channels for marketers … more