As Director, New Business at JWT, Stephanie Myers helps brands solve their marketing challenges in new and innovative ways by connecting them with award-winning strategic and creative talent. Stephanie has over 15 years of experience partnering with blue-chip corporate, public sector and non-profit clients to build the reputation of their brands while delivering on bottom-line objectives and social responsibility goals.
Stephanie’s insights on brand and sustainability can be found on www.stephaniemyersblog.wordpress.com and on Twitter @Stephanie_Myers. Stephanie holds a Global Master of Arts from Tufts University and a Master of Business Administration from York University.
Stephanie's Recent Posts
To succeed in social media, marketers can embrace one of the things that the channel does best: the propagation of content. Social platforms and the consumers that use them have an insatiable … more
Marketers who want to take advantage of all that social media can offer need to first understand that social media has forced brands and consumers into a new relationship. At its heart, … more
It’s clear that the benefits of social media to marketers are many. Marketers can open a two-way dialogue with consumers, influence powerful word-of-mouth advocacy, and build rich … more
Social media went from a tertiary consideration for adventurous brands to a must-have for most in a few short years. It’s become one of the most important communication channels for marketers … more
In today’s environment of new technologies and even newer social media platforms, it’s easy to lose sight of marketing fundamentals. However, if marketers are to respond competitively … more