Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #4

CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:

Where Are They Now? The Role Of Location Data In Customer Journey Mapping
Guide and 3 simple action items for marketers to get the most out of offline location data to better understand customer journeys – Shared by Eddy Lee, VP North American Operations & Business Intelligence, The Exchange Lab

What MeToo Is Teaching AI
An interesting and recent topical example of how AI works and what the potential pitfalls can be. – Shared by Matt Anstett, Director, Data and Analytics, Inbox Marketer

What CTOs Wish All Leaders Knew About Digital Transformation
How to ensure culture change. While this is mainly digital, rings true for all changes. – Shared by Tony Singh, Team Lead, Google

The State of Voice & Search Analytics
The article addresses the increase in voice-based search and how we are currently at a tipping point. This will create a whole new field of web and digital analytics as voice creates as key words give way to meta descriptions, which provides a deeper understanding of the true intent of a user/customer. – Shared by Matt Anstett, Director, Data and Analytics, Inbox Marketer

8 Skills You Need to Be a Data Scientist
Building the skills for the future of a Data Scientist – Shared by Tony Singh, Team Lead, Google

Business Managers are from Mars, Data Scientists are from Venus
Stressing the importance of basic data science and statistics knowledge to be a successful business manager, the author Deepa Naik shares a few interesting examples. – Shared by Scot Riches, Chief CRM Officer, RI

Visual Vocabulary - Designing with Data
This is a really, really handy guide for marketing and analytics professionals who might be looking for best practices for visualizing data. – Shared by Matt Anstett, Director, Data and Analytics, Inbox Marketer

Customer Insights & Analytics Council

Past Editions
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3

Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2

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Tags: visual vocabulary, ai, ctos, digital transformation, data scientist, customer journey mapping