Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council:
Google Smashes through Web Barrier to Stream Apps in Search Results (Mobilemarketer.com)
Mobile marketers, this story will without a doubt shape your business more than just about any other this year (or 3). Google has just announced that it will bring up (mobile) application-only content in search results and eliminate the need to install an app to take advantage of its offerings. Yes, content that was once only available to users who downloaded the app will now be viewable though the web. This dramatically alters the mobile web vs. app debate; it will extend the reach for many apps but it will also put a lot of pressure on many app business models (and raise the bar for web-only models). A must read. – Shared by Ariela Freed - Digital Media Director, Bond Brand Loyalty.
Vidyard Delivers 'Meerkat for the Enterprise' with new Streaming Solution… (Techvibes.com)
Canadian video startup Vidyard has released Vidyard Live, a live streaming tool geared to brands and businesses offering deep analytics and audience information around the product. With products like Meerkat and Periscope taking off and video viewability on everyone’s agenda, a product tailored to the enterprise from a trusted name in the space, backed with deep analytics capabilities and coupled with the ability to own the audience and broadcast from your own platform has the potential to be a game changer. - Shared by Andrew Lane, Senior Vice-President, Content + Platforms, Weber Shandwick.
Instagram Introduces Partner Program (MarketingLand.com)
Instagram continues to mature as a marketing tool with the introduction of the partner program to help advertisers and businesses use Instagram to reach consumers - Shared by Peter Reitano, President, Spark.
Apple Pay’s Canadian launch has exposed a rift between Apple Inc. and the big banks (The Globe and Mail)
With the need for an updated iPhone and an American Express card (which no Canadian bank issues), not to mention getting retailers on board with the correct merchant terminals, Apple is severely limiting their potential impact on the market. They seem to be going after a middling but global approach, rather than tailoring to the local markets to create game changing behavior. Shared by Katie Fisher, Director, Overseas Business Development, Harlequin.
Former Yahoo board member lays out the future of tech and media (Business Insider)
“Michael Wolf gave a massive presentation on the future of tech and media in 2016 at The Wall Street Journal's conference. He shared that the average American spends more time on tech and media then sleeping, and predicts that messaging will blow past social networking.” - Shared by Mitch Joel, President, Mirum - @mitchjoel.
No one is killing it with retail store apps like Starbucks (Wired.com)
Starbucks’ mobile order and pay feature puts a beautifully fine point on the cross-section between mobile pay, loyalty and reward. This is the new integrated mobile experience, not just limited to your brand and its offering but also how it can be connected to and leveraged against other brands your target audience is interested in. - Shared by Simren Deogun, Director, Digital Innovation, Stephen Thomas.
Assessment: Does Your Team Think Digitally? (Harvard Business Review)
A self-assessment tool from HBR to assess how digitally savvy your business is: “It’s about building relationships and testing ideas with customers through apps, personalization software, and social media, and using new tools to speed up the pace of work and decision making. It’s about learning and adapting.” - Shared by Bob Millar, VP Business Development, Maropost.
Side Note: (Twitter.com)
Twitter changed their ‘favourite star’ to a heart.