Must Reads from CMA's Digital Marketing Council #33

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Why Marriott is a Content Marketing Mecca
Marriott's in house content studio is putting customers before lead generation, and it's paying off big time. Check out their CMO's blueprint for success. – Shared by Mike Jacobs, CEO, The New Business

Sweden’s Museum of Failure: A spectacular catalogue of the world’s worst innovations
So... brands... be careful... REALLY careful. This is laughable... but also makes me want to cry as a marketing professional. – Shared by Mitch Joel, President, Mirum

Everything Facebook launched at F8 and why
For the techies, from augmented reality filter effects to a slew of new messenger bots! – Shared by Simren Deogun, Associate Director, Digital at LoyaltyOne

Snapchat Rolls Out New AR Features, But Wait ...So Does Facebook
Facebook's upcoming AR platform was one of the big announcements at this week's F8 conference. Snapchat's AR lens is already live and rolled out to users on the platform. Snapchat will have to keep up a frantic pace of innovation if they want to stay ahead of their competition. – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Google's developed the next generation chip to better power AI.
In a race to grow the Artificial intelligence industry, Google releases their latest in processor chip to challenge Intel, NVidia, Apple, and Facebook; providing for more efficient systems that lay the foundation for future progress in the field. – Shared by Azadeh Mahinpou, Vice President, Havas Media

Viacom's New Study is a Marketers Blueprint for Millennials
With a new study and a documentary film on the findings, Verizon is diving into the topic of millennials and their connection to brands in a unique and comprehensive way. Great stats and insights for marketers as well as a sneak preview of the film created by their internal creative agency. – Shared by Andrew Lane

Consumer trust in social-media ‘influencers’ drops
When Environics Communications surveyed 1,500 Canadians about sources they trust for information about products, services, brands or organizations, the digital marketing tactics fared poorly. Hardest hit from the results the previous year was the trust that consumers put in social media influencers. What does this shift mean for your brand's digital marketing strategy overall and for its influencer marketing specifically? – Shared by Linda Forrest

State Farm is Targeting Location Based Ads at Gas Stations
How do you reach an audience that is constantly on the move? State Farm wanted to reach the "driving public." So, they got creative. – Shared by Linda Chep, Sr. Performance Marketing Lead, Microsoft Canada

Digital Marketing Council 

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Must Reads from CMA's Digital Marketing Council #32

Must Reads from CMA’s Digital Marketing Council #31

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Tags: digital marketing, facebook, influencers, millennials, google, AI, snapchat