Must Reads from CMA's Digital Marketing Council #36

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Omnichannel Is Dead. Long Live Omnichannel.
In anticipation of the Digital Marketing Council's soon to be released podcast on Omnichannel marketing, here's an interesting article from Forbes which takes a look at how Retailers are employing omnichannel strategies south of the border. A great read for marketers looking to learn from, and avoid the pitfalls of, pursuing an omnichannel strategy. – Shared by Ariela Freed, Loyalty Solutions and Partnerships, Director, Bond Brand Loyalty

The Internet is Broken - This Man Wants to Fix It
"The trouble with the internet, Mr. Williams says, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it tries to supply them." – Shared by Mike Jacobs, CEO, The New Business

Instagram Will Now Tell Who's Getting Paid to Post
It's been a messy #SponsoredPost road, Instagram finally has a fix aiding the needed transparency amongst all onlien adveritsing, regardless of channel. – Shared by Simren Deogun, Associate Director, Digital at LoyaltyOne

3 Insights Canadian Marketers Won’t Want to Miss From YouTube Pulse
A quick to digest infographic showing the latest on Canadians & YouTube. – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Senior marketers are prioritising control over customer data
Listed as an "inspiring digital marketing stat" in this round up article, the linked report delves into where marketers see the practice going by 2020. The hot topic of the marriage of the art of marketing and the science of data is highlighted here, with an impressive 12 per cent increase in marketers reporting "data analytics and data insights as a critical media capability" from the last Media2020 report, conducted in 2015. Interestingly, there is an increased number of internal data resources within marketing, rather than relying on outside consultants or firms. There are many other interesting insights in the report; the link is provided within the article, which appears about halfway down the page. – Shared by Linda Forrest

The Internet Is Where We Share — and Steal — the Best Ideas
There is this general sentiment that goes something like this: "if it's up there/on there, you're giving it to me," when it comes to the Internet. It worked for Napster. It doesn't work for everyone. Have things changed, when it comes to content, stealing and paying for stuff? – Shared by Mitch Joel, President, Mirum

Digital Marketing Council 

Related Posts:
Must Reads from CMA’s Digital Marketing Council #35

Must Reads from CMA's Digital Marketing Council #34

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Tags: customer data, internet, digital marketing, instagram, omnichannel, digital