Must Reads from CMA's Digital Marketing Council #39

Here’s the latest round-up of must-read content from around the web from CMA’s Digital Marketing Council

Facebook introduces a Messenger plugin for business websites
Considering a chatbot for your website? Facebook has you covered. The company recently announced the launch of a closed beta customer chat plugin which will allow customers to talk directly with your business on your website using Messenger, and continue those conversations across web, mobile and tablet devices. – Shared by Karly Gaffney, Directory, Strategy, Agnostic

Cheatsheet - Everything you need to know about Amazon Advertising
Amazon Advertising (aka Amazon Media) is a billion dollar-plus and growing business. It's getting pretty heated up in Canada as well. Not sure what it means/why you should care? Here... check this out! – Shared by Mitch Joel, President, Mirum

Amazon brings Alexa to Canada in a big way
“Hey Alexa, I think it’s about time you roll out in Canada. Don’t you agree?” Amazon has unveiled a slew of Canadian announcements with their virtual assistant Alexa acting as the common denominator. – Shared by Erica Fitzpatrick, Think with Google Canada Lead, Marketing, Google

Google plans to clean up the web with Chrome ad block next year
Due to the uptake of ad blockers on consumers main devices, companies like: Google, Unilever and the Washington Post are banning together to create better ad standards. The new version of Chrome will have built-in ad blockers, banning ads AND sites deemed annoying. Google released a doc (Ad Experience Report) that identified 700 failing sites that warranted corrective action including: Forbes, Lifehacker, Chicago Sun-Times and more. This is a very important development for publishers and advertisers working with them! – Shared by Laura Ferron

How Brands Can Still Win Over Customers as Attention Spans Decrease on Social
In this new world of shrinking and distracted engagement, brands must maximize the impact of their exposure with customers on social media platforms. Pairing compelling creative with personalized content, and increasing the speed of mobile load times are more important than ever. – Shared by Emily Baillie, Professor, Humber College

Why 280 Characters Won't Save Twitter
From an influencer-marketing perspective, Twitter is no longer considered a destination for activations. Aside from politicians, only a small percentage of inlfueners use Twitter as their primary platform. Twitter has an engagement problem, and 280 characters won't fix that.  – Shared by Katie Fisher, Director, Overseas Business Development, Harlequin

Are Podcast ‘Super Listeners’ Audio Advertising’s Next Sweet Spot?
With 67 million people listening each month and the podcast industry projected to reach $220 million by yearend, advertising are looking at engaged listeners as the next advertising target. Not only are they potentially likely to buy, but they may also serve as effective influencers.  – Shared by Alexandra Niester, Marketing Manager, Membership, Government Community Relations & Automotive, CAA

Customer Expectations Are Evolving Faster Than Ever Before
“A lot of companies who think they are in a stable spot are underestimating how the world around them is changing and how that might impact their business.” – Shared by Kerri Dawson, Vice President, Marketing, LCBO

McKinsey on digital marketing: Personalization is not what you think
Robert Tas, leader of McKinsey's digital marketing practice tals about the critical issues on digital tracking, data analysis and the need to operate with the understanding that a human being is behind every data point – Shared by Sean Diamond, Partner, Diamond Integrated Marketing

THE WEB BEGAN DYING IN 2014, HERE'S HOW
The internet’s infrastructural diversity is directly tied to the success of diverse Web businesses and communities. The Web’s openness is vital for its security, accessibility, innovation and competitiveness. After 2014, we started losing the benefits of the internet’s infrastructural and economical diversity. This article looks at what the Web will become under the trinet of GOOG-FB-AMZN, and what it means for businesses and consumers. – Shared by Janet Xi, Group Media Manager, Jungle Media

Artificial intelligence: How to capitalise on the huge potential
From mobile-first in 2010 to AI-first in 2017, what does it mean to think of AI at the beginning of each initiative? How might AI help improve user experience or a solution? J.Boye shares his findings and perspectives on how companies can capitalize on AI's potential. – Shared by Victoria Bomben, Director, Digital Strategy, Sheridan College

Digital Marketing Council 

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Must Reads from CMA's Digital Marketing Council #38

Must Reads from CMA’s Digital Marketing Council #37

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