Recommended Reading from CMA’s Media Council #1

CMA’s Media Council has picked out the latest media-related articles, reports, and news items that are highly recommended reads:

THOSE HUGE MULTI-TWEET THREADS ARE TWITTER'S NEWEST OFFICIAL FEATURE
“Twitter's making threads easier to create, easier to find, and easier to read. Now a thread is a full-fledged Twitter feature” – Recommended by Reagan Zuzarte, President, Triangles

Age of Abundance: How the Content Explosion will Invert the Media Industry
"Consumer time (or “attention”) doesn’t scale with either the volume or ready availability of content at their disposal. Discovery functions, too, have a maximum. The significance of 1,000 likes, 400 ratings or 3.2M plays is very different with 3B Internet users than it was with 500M." – Recommended by Sarah Thompson, Vice President, Strategy, Cossette

Defining, evaluating and validating target audiences
“Machine learning is becoming increasingly important to sift through huge volumes of data, but humans will still be required to answer the nuanced questions that arise from the inevitable gaps in the data”  – Recommended by Jeff Clark, Chief Digital Officer, Environics Analytics

GroupM Sees Spending On TV Rising 4% in 2018
Group M see spending on TV rising in 2018 in the US. Olympics and election year to drive this increase.  Anticipating consumer time spent with TV content to remain healthy. – Recommended by Matthew Cowling, Marketing Director, Bell Media

Facebook opens AR platform and ‘World Effects’ to all developers
As promised earlier this year, Facebook is stepping into the AR world - opening up to developers to develop World Effects. Direct competition to Snapchat and not far off from integration to Instagram as the article points out. – Recommended by Reagan Zuzarte, President, Triangles

Mark Ritson: Why you should fear the ‘digital duopoly’ in 2018
“According to GroupM the ‘digital duopoly’ of Google and Facebook will end the year with an 84% share of all digital media investments for 2017.” – Recommended by Jeff Clark, Chief Digital Officer, Environics Analytics

5 SOCIAL MEDIA TRENDS TO KEEP AN EYE ON IN 2018
Social Media trends in 2018 include the further decline of organic reach and the continued rise of influencers. Also covers the topic on everyone's mind - the rise of AI. – Recommended by Matthew Cowling, Marketing Director, Bell Media

Google blocks YouTube on Amazon devices as feud heats up
– Recommended by Reagan Zuzarte, President, Triangles

CMA’s Media Council

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Tags: media, group m, news, facebook, ar, google, social media