Recommended Reading from CMA’s Media Council #2

CMA’s Media Council has picked out these highly recommended reads from recent media-related articles, reports, and news items:

POV: YouTube Brand Safety Update
Brand Safety and YouTube have always been at a crossroads, some new updates are helping to make things safer. – Recommended by Devon MacDonald, Chief Strategy Officer, Mindshare

The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
A great book for understanding the real power of the "Big Four"– Recommended by Devon MacDonald, Chief Strategy Officer, Mindshare

Marketing with machine learning: How brands in Canada can get started
Some great insights into machine learning from Google. How brands can get started in Canada – Recommended by Matthew Cowling, Marketing Director, Bell Media

The Facebook Downvote Button: What Does This Mean for Marketers?
Among the many changes that I am sure will be coming to Facebook in the coming months, they will introduce a downvote option to give users control over content they find misleading or inappropriate for them, meaning that ad relevance and content become more critical for marketers. – Recommended by Matthew Cowling, Marketing Director, Bell Media

Mark Ritson: Marketers are clueless about media effectiveness – here’s the proof
New report forensically lays bare marketers’ perceptions about which channels perform best, and the extent to which they are divorced from reality. – Recommended by Matthew Cowling, Marketing Director, Bell Media

Instagram launches shoppable posts as it looks to play a bigger role in ecommerce
Instagram using shoppable posts with the agenda of playing a bigger role in ecommerce. Additional insights that Instagram will be able to offer for businesses, includes the ability see what posts gain the most product clicks and which product tags were the most popular. – Recommended by Matthew Cowling, Marketing Director, Bell Media

CMA’s Media Council


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Recommended Reading from CMA’s Media Council #1

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