The Crème de la Crème

An event we [CMA] look forward to every year (and that we sponsor) is Canada’s Next Top Ad Exec. It’s the brainchild of Mandeep Malik at McMaster University’s DeGroote School of Business – a national, marketing/advertising case competition that brings together young, driven, and VERY smart business focused students vying for the title. The competition culminates on March 26th, with a closing ceremonies’ dinner, where the top winners are announced.

What is so great about this competition is its relevance - as marketing and advertising become more complex in our fragmented, digital environment, so too is the nature of the case competition – e.g., students MUST apply market research and analytics when developing strategy if they stand a chance of winning the top spot. Understanding data and applying insights is a point of entry today.

So it’s not surprising that aspiring marketing/advertising executives look to this program to fine-tune their skills, to give them a leg-up opportunity – in fact, 1,247 students registered in this year’s competition. Actual submissions numbered 114, from 30 schools across Canada. It’s been a grueling process, from submitting an elevator pitch that eliminated all but the top 30, to their submission of a strategy document after which a ‘top 10’ was left standing. These ten (in most instances, teams of two) – now battle it out during 30 minute presentations in front of a distinguished panel of industry adjudicators for coveted prizes:

  • Winning team gets the all-new 2013 Chevrolet Cruze [one for each on team]
  • Two $2,500 scholarships and two $1,000 scholarships from Chevrolet Canada
  • A Microsoft Prize Pack including, an XBox 360 with Kinect, Halo 4 and w Win8 Phone
  • Internship opportunities (GM, PepsiCo and Canada Tire), and more....

Good talent is hard to come by. The good news is the evening of March 26th, you can get a head start connecting with a pool of fresh, emerging talent at the closing ceremonies - albeit for a summer stint, internship at some point, or full-time position upon graduation. Keynoting the dinner presentation is Microsoft Advertising’s Natasha Hritzuk – Global Director of Insights and Analytics.

What are you waiting for? Get your tickets here. Mingle with the crème de la crème and count on being impressed!

Sandra Singer

Tell Us What You Think
  1. If you haven't left a comment here before, you may need to be approved by CMA before your comment will appear. Until then, it won't appear on the entry.
    Thanks for waiting. View CMA's Blogging Policy.

Tags: Advertising, Marketing Education, Marketing Careers, Integration