What does it take to win Gold at Canada's #1 Marketing Awards?

The final deadline to submit marketing campaigns to the CMA Awards, Canada’s #1 Marketing Awards, is fast approaching! CMA urges all marketing teams to showcase their best work and submit by July 6, 2017.

The CMA Awards honour the best, most innovative marketing solutions created in Canada; work that inspires our imagination and would do us proud, representing Canada on a global stage.

Gold is the pinnacle of success. It celebrates work that gets results, work that is exciting, creative, edgy, powerful, fresh and captures attention. Gold campaigns enrich the brand’s image and leave a meaningful impression on its audience. Gold represents a blend of innovative strategies, great creative, and measurable results. Gold is the result of powerful partnerships between agencies and clients.

To win Gold, the entry submissions must convince a panel of judges that the work meets the highest standards. Twenty-two senior judges, all experts in their field, and more than 200 panel judges from across Canada are selected to evaluate entries in seven disciplines:  Advertising, Community Engagement (PR & Social Media), Direct Engagement, Digital, Experiential and Innovative Media, Integrated and Promotion/Shopper Marketing. Notable special awards include:

  • Canada Post INCITE Award
  • Facebook Mobile Marketing Award
  • Environics Analytics Data Marketing Award
  • YouTube Creative Storytelling Award

Our judges set a high bar making a CMA Award a true mark of excellence. Together with CMA, the Senior Judge Co-Chairs oversee the judging process. The two senior executives who will take on the Co-Chair role in 2017 are:

  • Cheri Chevalier - General Manager, Microsoft Office, Microsoft Canada
  • Peter Ignazi - Chief Creative Officer, Cossette

Scores are tabulated and top entries moved on to a second round for another review by the senior judging panel. Entries that achieve the highest scores in both first and second round judging are awarded Gold, Silver and Bronze. Of note, if entries do not meet these threshold scores, award levels are not given, thus maintaining the integrity of the CMA awards.

Best of the Best, the highest honour in Canadian marketing, reveals the outstanding nature of the campaign and what the best and brightest creative and strategic teams in our industry can do.

Therein lies the real secret to winning Gold; the team of people involved in each project.  Balancing strategy, creative, execution and results to produce a winning campaign requires a true partnership between agencies and clients.  The enthusiasm, dedication and effort of all the people behind the scenes bring these great, funny, eye-catching and memorable ideas to life.

This year is CMA's 50th Anniversary, and we will celebrate these ideas, these teams and their award-winning campaigns at Canada's #1 Marketing & Advertising Awards: the CMA Awards Show & Gala on November 24, 2017. To submit your campaigns by July 6 and to learn more, please visit http://CMAawards.ca.

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Tags: cma awards, marketing awards, canadian marketing, judges