CMA’s Customer Insights & Analytics Council has rounded up the best data and analytics reads today:
Where Are They Now? The Role Of Location Data In Customer Journey Mapping Guide and 3 … more
Marketing departments are bursting at the seams with opportunity. Upstream they are in overdrive producing content for niche targets, using multiple agency partners and … more
By Milind Shirke, Managing Director – Ethos Communications Inc.
Statistics Canada has released results from the 2016 census with reference to Immigration and ethnocultural diversity across … more
CMA is hosting a panel on the future of marketing in Canada at the World Marketing Summit (WMS), taking place on November 15 at the Metro Toronto Convention Centre.
The panel features Sabrina … more
By Mark Bourrie
Anti-spam legislation has failed to combat malicious emails, MPs yesterday told hearings of the Commons industry committee. A statutory review of the 2014 law is expected to result … more