Following one of the most successful B2B conferences ever held by the Canadian Marketing Association, the 2007 CMA B2B Conference on March 1, 2007 promises to be one of the highlights of the year. The program for 2007 features some of the top B2B marketers in the country. Our mandate is to challenge your current thought processes, study and recommend solutions and provide important and current benchmark data that will drive many of your decisions in 2007 and beyond.

Important discussions and significant speakers will be addressing the top issues affecting our businesses today. Driving effective marketing and sales integration, strategies to increase your demand creation, the rise of branded content as a core B2B marketing vehicle and the all-important statistical data that drives our decision making will be hot topics for this conference.