The Canadian Marketing Association offers courses in E-Marketing, Direct Marketing, Advanced Marketing, Integrated Branding and Advertising & Media. Additionally, CMA will continue to explore and develop a wide range of courses as demand from the marketing community warrants. CMA Certificates are awarded only on successful completion of interim tests, assignments and the final examination. Use the practical knowledge and advanced skills you acquire from this program to advance your career and keep pace with our rapidly changing industry.
The Canadian Marketing Association is the largest and most all-encompassing association of professional marketers in Canada, dedicated to advancing the art and science of marketing. Its 800 corporate members include Canada's major financial institutions, insurance companies, publishers, retailers, manufacturers, charitable organizations, advertising agencies and marketing services practitioners engaged in all online and traditional marketing disciplines.
Customer Insight through Research & Analytics Certificate
The Customer Insight through Research and Analytics course is designed to teach marketers what they need to know about the science and art of research and analytics. With a practitioners approach, this course will give you the foundation you need to ensure that the research and analytics you undertake are designed to be effective and efficient and ensure you are better equipped to deliver meaningful business results. Learn the principles of when to use research, when to use analytics and more importantly, how to integrate the two to achieve real customer insight.
Endowing Sponsors:
Amex Canada Inc., RBC, Scotiabank, TD Bank Financial Group
Relationship Marketing (Advanced) Certificate
Are you tired of trying to force customers and prospects to buy your product by using an endless stream of short term tactics? The Relationship Marketing (Advanced) course is designed to take a completely different approach from the product centric way that most companies promote their products and instead focus on a longer term, more strategic relationship approach. Learn the principles of how relationship marketing can play a role to achieve short and long term business objectives, the principles of long term and lifetime customer value, and how a multi-channel relationship strategy can transcend the simplicity of product centricity to deepen and broaden relationships with customers in a way that delivers to the bottom line. If you have 5 or more years management experience in the marketing industry, enrol in this comprehensive and forward-thinking course today.
Endowing Sponsors:
Amex Canada Inc., RBC, Scotiabank, TD Bank Financial Group
Advertising & Media Certificate
The Advertising & Media course is designed for both agencies and clients who want to improve their strategies, planning and creative. Participants will learn how to develop an effective advertising plan that will deliver results and align with the business and marketing objectives of your organization. The course is for marketers with 3 or more years of experience.
Direct Marketing Certificate
The Direct Marketing course is designed to offer in-depth training of DM best practices. Learn the basic principles of planning, implementing and managing a successful direct marketing campaign. Find out what it takes to initiate a dialogue with a prospect - and then turn that dialogue into a profitable, long-term customer relationship. If you have one to five years experience in the marketing industry, enrol in this comprehensive and empowering course today.
Endowing Sponsors:
Canada Post Corporation, Supremex Inc., Transcontinental PLM
E-Marketing Certificate
The E-Marketing course presents the latest trends and best practices of this increasingly popular marketing discipline. Session topics include how to develop e-mail campaigns, address privacy concerns, use online marketing tools such as RSS feeds and blogs, and learn website best practices.
Endowing Sponsors:
Amex Canada Inc., RBC, Scotiabank, TD Bank Financial Group
Integrated Branding Certificate
Designed for professionals with three or more years of industry experience, the Integrated Branding course will teach you how to develop a brand plan that integrates with all of your company's marketing initiatives - and show how this synergy can help you deliver a stronger brand message.
Endowing Sponsors: Bell Canada
