Marketing Councils – Building Marketing Intelligence
CMA has earmarked the various marketing disciplines and channels into what we refer to as 'Marketing Councils.' Our eight council areas ensure that CMA delves into the marketing issues of the day and provide information resources to meet members' ongoing needs.
Articles
Marketing related articles that cover a broad spectrum of topics such as digital marketing, database technologies, customer experience, branding and strategy, communications, direct marketing, advertising, legal matters and more.
Case Studies
Case studies that showcase Canadian marketing efforts, providing insights into marketing strategies, tactics and results. A number of award winning campaigns are highlighted.
White Papers/Reports
Marketing papers and reports sourced or produced by CMA's Marketing Councils, with a focus on industry trends, best practices, strategy, benchmarking and insights into current issues and challenges.
Marketing FAQs
CMA's Direct Marketing Council prepared these Marketing FAQs with a focus on Direct Marketing. We have since expanded the scope to include questions related to marketing technology and database intelligence.
Marketing Guides
Published by marketers for marketers - important primers on e-mail marketing, building a database and "how to" measure fundraising campaigns.
Glossary of Terms
Several of CMA's Marketing Councils have compiled glossaries to help you quickly find definitions of common terms:
Emerging Media
The Emerging Media section lists and illustrates examples of the less traditional media formats being used in Canada and around the world.
Book List & Review
A section where you can peruse CMA's reading list and book reviews, add your review to a title listed, comment on any of the reviews posted, or add a new title and review.
Useful Resource Links
A collection of websites to help you research marketing related information. Sites are briefly described and organized by marketing discipline or channel.
