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With the diversification of channels and advent of social media, consumers now have far more control of their environment and as such, in their interaction with companies and brands. Consumer engagement beyond traditional channels is no longer effective on its own. Consumers expect companies to know them and provide solutions and services at key life stages.
Join us for a day packed with learning and discover how analytics support customer engagement though the customer lifecycle.
This year's speakers include:
- James Kobielus, Senior Analyst, Forrester Research Inc.
- Adrian Sosa, Vice-President, Analytics, AIR MILES Reward Program
- Rupen Seoni, Vice-President, Environics Analytics
- Adam Froman, CEO, Delvinia Interactive
- Margot Sinclair Savell, Vice-President, Measurement & Analytics, Weber Shandwick
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