Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Advertising is usually paid for by a sponsor (advertiser).
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CMA Publication

Canadian Marketing Association Marketing Facts - 2014 Edition

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more

CMA Marketing Guide

Briefs that Inspire Great Campaigns

Briefs that Inspire Great Campaigns
A well-constructed brief ensures marketers, advertisers, and creative leads are all aligned and working towards the best possible outcome for any campaign and/or brand development ...more

CMA White Paper/Reports

Online Privacy: Where Beliefs and Practices Collide

Online Privacy: Where Beliefs and Practices Collide
Consumers are conflicted about the kinds of ads and offers they might want to receive when online. On the one hand, there is concern about their personal identities being exploited, on the other, there is an appreciation of special offers from brands ...more

Content Marketing or Marketing Content?

Content Marketing or Marketing Content?
Content marketing is not new – though the way in which we approach it today is more calculated and staged ...more

Mobile's Transformation of the Customer Shopping Journey

Mobile's Transformation of the Customer Shopping Journey
Think Content, Connectivity and Context – the key elements that will drive invaluable mobile experiences and M-commerce ...more