Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Advertising is usually paid for by a sponsor (advertiser).
... more

CMA Publication

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more

CMA Marketing Guide

Briefs that Inspire Great Campaigns
A well-constructed brief ensures marketers, advertisers, and creative leads are all aligned and working towards the best possible outcome for any campaign and/or brand development ...more

CMA White Paper/Report

Content Marketing or Marketing Content?
Content marketing is not new – though the way in which we approach it today is more calculated and staged ...more

Mobile's Transformation of the Customer Shopping Journey
Think Content, Connectivity and Context – the key elements that will drive invaluable mobile experiences and M-commerce ...more