Analytics

Analytics is the discipline of using data to turn information into insight and insight into initiative. The discipline itself tends to be considered from three perspectives such as digital analytics, marketing analytics, and predictive analytics.  Both digital and predictive analytics are considered components within marketing analytics, while marketing analytics is considered separately due to its overriding focus on marketing measurement and ROI.
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CMA Publication

Canadian Marketing Association Marketing Facts - 2015 Edition

Marketing Facts - What You Need to Know Now
Marketing Facts 2015 is the latest edition of CMA's annual publication, released in December 2014. With curated content from over 70 sources, you'll find the statistics, benchmarks, analyses and trending information to support marketing planning and decision making ...more

CMA White Paper/Reports

YOUR Brand can't be omni-channel if your data isn't

YOUR Brand can't be omni-channel if your data isn't
It's not about being online or offline; the question facing brands today is how to be inline with changing consumer expectations ...more

The CIO-CMO Partnership – An Executive Discussion

The CIO-CMO Partnership – An Executive Discussion
CMO and CIO level executives at fourteen Canadian organizations pick-up on the discussion of CMO & CIO collaboration, first explored in a CMA study, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth sponsored by IBM. ...more

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth
With today's explosive growth in technology, data and devices, organizations are looking to analytics and digital solutions to help drive top line revenue growth ...more