Analytics

Analytics is the discipline of using data to turn information into insight and insight into initiative. The discipline itself tends to be considered from three perspectives such as digital analytics, marketing analytics, and predictive analytics.  Both digital and predictive analytics are considered components within marketing analytics, while marketing analytics is considered separately due to its overriding focus on marketing measurement and ROI.
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CMA Publication

Canadian Marketing Association Marketing Facts - 2014 Edition

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more

CMA White Paper/Reports

The CIO-CMO Partnership – An Executive Discussion

The CIO-CMO Partnership – An Executive Discussion
CMO and CIO level executives at fourteen Canadian organizations pick-up on the discussion of CMO & CIO collaboration, first explored in a CMA study, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth sponsored by IBM. ...more

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth
With today's explosive growth in technology, data and devices, organizations are looking to analytics and digital solutions to help drive top line revenue growth ...more