Digital marketing is the promotion of brands using digital & technology channels. Much like other forms of marketing, Digital Marketing can be used to create brand awareness, increase purchase intent, influence action or make the sale.
Digital marketing is not relegated to a specific channel or the other. Rather it includes a variety of channels which all hold in common a link to the internet and/or technology. Broad categories of Digital Marketing include Online Advertising, Search Engine Optimization/Marketing, Mobile Marketing, Social Media, Email Marketing and broadly defined Web-Marketing. More traditional media channels also have digital components to them including (but not limited to) Outdoor Advertising (Digital Boards), Digital TV, and online destinations linked to offline properties (i.e. News Portals)
Mobile marketing empowers brands to personalize their communications and tailor them to the specific context of mobile devices.
It gives marketers the ability to provide their audience with information required to make a decision at the right time and place. Information that can be customized based on the type of device and user's location to provide a truly unique and personalized experience.
The best mobile marketers mobilize their entire marketing mix and don’t treat mobile as just a standalone marketing channel.
View Related Digital/Mobile Publications
CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more
CMA White Papers/Reports
The CIO-CMO Partnership – An Executive Discussion
CMO and CIO level executives at fourteen Canadian organizations pick-up on the discussion of CMO & CIO collaboration, first explored in a CMA study, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth sponsored by IBM. ...more
The Canadian Digital Marketing Pulse – 2013 Report
An Ipsos tracking study of marketing and agency professionals' digital activity (current use and forward-looking) is reported alongside the results of a survey ...more
Mobile's Transformation of the Customer Shopping Journey
Think Content, Connectivity and Context – the key elements that will drive invaluable mobile experiences and M-commerce ...more
1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth
With today's explosive growth in technology, data and devices, organizations are looking to analytics and digital solutions to help drive top line revenue growth ...more
Too Many Channels: The growing complexity of channel management
Selecting which channels should be the focus of your marketing activity for any given campaign is no longer a simple matter ...more