Digital/Mobile

Digital marketing is the promotion of brands using digital & technology channels.  Much like other forms of marketing, Digital Marketing can be used to create brand awareness, increase purchase intent, influence action or make the sale.
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View Related Digital/Mobile Publications

CMA Publication

Canadian Marketing Association Marketing Facts - 2014 Edition

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more

CMA White Papers/Reports

YOUR Brand can't be omni-channel if your data isn't

YOUR Brand can't be omni-channel if your data isn't
It's not about being online or offline; the question facing brands today is how to be inline with changing consumer expectations ...more

The CIO-CMO Partnership – An Executive Discussion

The CIO-CMO Partnership – An Executive Discussion
CMO and CIO level executives at fourteen Canadian organizations pick-up on the discussion of CMO & CIO collaboration, first explored in a CMA study, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth sponsored by IBM. ...more

The Canadian Digital Marketing Pulse – 2013 Report

The Canadian Digital Marketing Pulse – 2013 Report
An Ipsos tracking study of marketing and agency professionals' digital activity (current use and forward-looking) is reported alongside the results of a survey ...more

Content Marketing or Marketing Content?

Content Marketing or Marketing Content?
Content marketing is not new – though the way in which we approach it today is more calculated and staged ...more

Mobile's Transformation of the Customer Shopping Journey

Mobile's Transformation of the Customer Shopping Journey
Think Content, Connectivity and Context – the key elements that will drive invaluable mobile experiences and M-commerce ...more

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth
With today's explosive growth in technology, data and devices, organizations are looking to analytics and digital solutions to help drive top line revenue growth ...more

Too Many Channels: The growing complexity of channel management

Too Many Channels: The growing complexity of channel management
Selecting which channels should be the focus of your marketing activity for any given campaign is no longer a simple matter ...more