Digital/Mobile

Digital marketing is the promotion of brands using digital & technology channels.  Much like other forms of marketing, Digital Marketing can be used to create brand awareness, increase purchase intent, influence action or make the sale.

Digital marketing is not relegated to a specific channel or the other. Rather it includes a variety of channels which all hold in common a link to the internet and/or technology.  Broad categories of Digital Marketing include Online Advertising, Search Engine Optimization/Marketing, Mobile Marketing, Social Media, Email Marketing and broadly defined Web-Marketing. More traditional media channels also have digital components to them including (but not limited to) Outdoor Advertising (Digital Boards), Digital TV, and online destinations linked to offline properties (i.e. News Portals)

Mobile marketing empowers brands to personalize their communications and tailor them to the specific context of mobile devices.

It gives marketers the ability to provide their audience with information required to make a decision at the right time and place. Information that can be customized based on the type of device and user's location to provide a truly unique and personalized experience.

The best mobile marketers mobilize their entire marketing mix and don’t treat mobile as just a standalone marketing channel.

View Related Digital and Mobile Publications

Video

Customer Service in the Digital Age
In a series of Q & A’s presented in three video segments, we engaged in candid conversations with three leading Canadian brands on their journey into social media to support customer ...more

CMA Publication

CMA Marketing Facts - 2013 Edition
Marketing Facts 2013 is the latest edition of the annual publication, released in December 2012. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included. ...more

Now available! CMA Report

Marketing's Influence in Canada:
In an evolving digital economy
An authoritative examination of marketing; from its traditional roots to what it looks like today—to what business leaders can expect over the next five years ...more

MMA's International Journal of Mobile Marketing

Special Issue: Mobile Marketing in Canada
A special ‘Canada’ edition of the award winning MMA International Journal of Mobile Marketing (IJMM) ...more