By definition, Direct Marketing generates profitable business results by using targeted communications to engage specific audiences through a combination of relevant messaging and offers that can be tracked, measured, analyzed, stored and leveraged to drive future marketing initiatives.
This includes the consideration and incorporation of a number of strategies and tactics including but not limited to Analytics, Branding, Creative, Offer Development and Privacy Management over multiple channels including: Email, Response Media (DRTV, DR Print, DR Radio), Mobile, Search Engine Marketing, Contact Centres, Direct Mail, etc., or any combination of media to reach measurable objectives.
The resulting campaigns can be utilized to acquire new customers, cross sell existing customers or as part of retention efforts.
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