Direct Marketing

By definition, Direct Marketing generates profitable business results by using targeted communications to engage specific audiences through a combination of relevant messaging and offers that can be tracked, measured, analyzed, stored and leveraged to drive future marketing initiatives.
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CMA Publications

Canadian Marketing Association Marketing Facts - 2014 Edition

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more

Canadian Marketing Association Marketing Facts - 2013 Edition

Do the Happy: A SickKids Case Study
Toronto’s SickKids Hospital Foundation wanted to own the month of May for children’s health and raise awareness of its work. Launched in 2012, its ‘Do the Happy’ campaign ...more

CMA Marketing Guide

Briefs that Inspire Great Campaigns

Briefs that Inspire Great Campaigns
A well-constructed brief ensures marketers, advertisers, and creative leads are all aligned and working towards the best possible outcome for any campaign and/or brand development ...more

CMA White Paper/Report

Too Many Channels: The growing complexity of channel management

Too Many Channels: The growing complexity of channel management
Selecting which channels should be the focus of your marketing activity for any given campaign is no longer a simple matter ...more