Direct Marketing

By definition, Direct Marketing generates profitable business results by using targeted communications to engage specific audiences through a combination of relevant messaging and offers that can be tracked, measured, analyzed, stored and leveraged to drive future marketing initiatives.
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CMA Publication

Canadian Marketing Association Marketing Facts - 2015 Edition

Marketing Facts - What You Need to Know Now
Marketing Facts 2015 is the latest edition of CMA's annual publication, released in December 2014. With curated content from over 70 sources, you'll find the statistics, benchmarks, analyses and trending information to support marketing planning and decision making ...more

Canadian Marketing Association Marketing Facts - 2013 Edition

Do the Happy: A SickKids Case Study
Toronto’s SickKids Hospital Foundation wanted to own the month of May for children’s health and raise awareness of its work. Launched in 2012, its ‘Do the Happy’ campaign ...more

CMA Marketing Guide

Briefs that Inspire Great Campaigns

Briefs that Inspire Great Campaigns
A well-constructed brief ensures marketers, advertisers, and creative leads are all aligned and working towards the best possible outcome for any campaign and/or brand development ...more

CMA White Paper/Report

Too Many Channels: The growing complexity of channel management

Too Many Channels: The growing complexity of channel management
Selecting which channels should be the focus of your marketing activity for any given campaign is no longer a simple matter ...more