CMA’s Direct Marketing Council sought to demonstrate the continued value of fundamental direct marketing principles by sitting down with some direct marketing leaders across both client and … more
In this thought leadership study, Yahoo set out to understand Canadian content consumption habits. The results look at consumers' attitudes and behaviors around online … more
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Still baffled … more
Marketing shift shaking up client/agency relations
Marketers are looking well beyond their traditional advertising agency base for experts to drive marketing performance and handle exploding data, … more
Marketers lagging when it comes to leveraging big data
A number of recent studies are indicating that digital marketers are still having trouble when it comes to effectively utilizing big data. The … more