Direct Marketing

  • Developing the Marketing Plan Seminar


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    Developing the Marketing Plan Seminar

    The Marketing Plan is the most important document in guiding the marketing team to achieve the business goals of an organization. … more

  • CMA & the Art of Marketing

    Vancouver - April 15

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    Save $100 now by purchasing your tickets with CMA-exclusive pricing at just $349!

    This one day conference features five internationally-renowned bestselling … more

  • CRTC takes aim at offshore telemarketers

    In a precedent-setting ruling, the Canadian Radio-television and Telecommunications Commission (CRTC) has issued its first penalty to a foreign-based telemarketer for violations of the Unsolicited … more

  • The direct marketing talent challenge

    As direct marketers, we know that direct is a discipline that transcends individual marketing channels and emphasizes key principles like test-and-control, targeting, the importance of the offer and … more

  • CMA Advocacy Digest - February 2015

    Consumer Privacy

    Digital marketing practices under review: CMA meets with House Committee on changes to privacy law CMA appeared before the House of Commons Industry Committee on February 17 in … more