Direct Marketing

  • How Analytics Can Improve Your Marketing ROI

    How Analytics Can Improve Your Marketing ROI

    The best marketing campaigns use smart, evidence-driven decision making to better ROI. Using data analytics to better understand customer segments and … more

  • Digital Video: The Essentials

    CMA is pleased to showcase, in partnership with St. Joseph Communications, a whitepaper showcasing the latest insights on digital video and how to effectively utilize digital video to … more

  • Numbers that Matter to Canadians in 2017

    Numbers that Matter to Canadians in 2017

    From Canada on the world stage, to money, immigration, health, the environment and social cohesion, the latest Public Perspectives report examines the … more

  • Marketing in a World of Fragmented Media

    Marketing in a World of Fragmented Media

    Now that targeting messages across media channels is no longer a dream but a reality, learn why some campaigns still fail to live up to expectations. Here … more