The Canadian Marketing Association (CMA) welcomes today's release of the final Industry Canada regulations that detail how Canada's new anti-spam law will be enforced.
"These rules help to … more
Kudos to Canada's top marketer, Dani Reiss; McDonald's/Tribal and more
By John Gustavson, President and Chief Executive Officer
Congratulations to all those who came away winning a 2013 CMA Award on … more
Win or lose brand loyalty in 76 seconds
Research released on Tuesday by New York-based LivePerson shows that the window to win or lose brand loyalty online is a mere 76 seconds. In fact, most … more
You heard right! If you’re like us, you can’t believe it’s that time of year again. The CMA Awards Gala is that one night a year we get together to really pay respect to this … more
According to a recent Nielson Study, people in 58 countries were asked to answer the following question: To what extent do you trust the following forms of advertising?
At the top of the list was … more