Tim Hortons most trusted brand in Canada: Survey
Tim Hortons is the most trusted brand among Canadians, followed by President’s Choice, Shoppers Drug Mart, Google and Canadian Tire, according … more
Time to bid adieu; time for a new adventure
By John Gustavson, President and CEO
Early in July I will be retiring from CMA after more than 25 years with the Association. Since announcing my plans … more
CMA’s Direct Marketing Council sought to demonstrate the continued value of fundamental direct marketing principles by sitting down with some direct marketing leaders across both client and … more
Don't miss the CMA Spotlight webinar series, one of the many benefits available exclusively to members!
Still baffled about Anti-Spam (CASL) requirements?
Worried that competition regulations … more
Federal privacy report: an indicator that online advertising self-regulation works but needs improvement
A report released today by the Federal Privacy Commissioner suggests that industry self- … more