Direct Marketing

  • Developing the Marketing Plan Seminar

    Overview

    Register Now

    Developing the Marketing Plan Seminar

    The Marketing Plan is the most important document in guiding the marketing team to achieve the business goals of an organization. … more

  • CMA & the Art of Marketing

    Vancouver - April 15

    Register Now

    Save $100 now by purchasing your tickets with CMA-exclusive pricing at just $349!

    This one day conference features five internationally-renowned bestselling … more

  • CRTC takes aim at offshore telemarketers

    In a precedent-setting ruling, the Canadian Radio-television and Telecommunications Commission (CRTC) has issued its first penalty to a foreign-based telemarketer for violations of the Unsolicited … more

  • The direct marketing talent challenge

    As direct marketers, we know that direct is a discipline that transcends individual marketing channels and emphasizes key principles like test-and-control, targeting, the importance of the offer and … more

  • CMA Advocacy Digest - February 2015

    Consumer Privacy

    Digital marketing practices under review: CMA meets with House Committee on changes to privacy law CMA appeared before the House of Commons Industry Committee on February 17 in … more