Direct Marketing

  • Online reviews, marketing apps under scrutiny

    Member Briefing

    The Federal Competition Bureau is reviewing "astroturfing" practices where fake reviews and testimonials are posted online by those affiliated with the product or service.

    New … more

  • 2014 CMA Awards Gala roundup

    Canada’s biggest and brightest marketers descended on the CMA Awards Gala on Friday night in Toronto. It was a night of glitz, celebration, dancing and hobnobbing with the industry’s … more

  • CMA Launches C-Suite Marketing Hub

    Member Bulletin 290

    The Canadian Marketing Association today launched a new resource for CMA Members – the C-Suite hub – to better connect Canada's marketing community with CEOs and CFOs … more

  • CMA Retail & Loyalty Conference 2015

    Discover how businesses are creating one-of-a-kind customer experiences that are transforming both the loyalty and retail landscapes.

    February 10, 2015 // Toronto Region Board of Trade … more