Direct Marketing

  • Canada Post to Focus on Nationwide Service Quality

    Canada Post Mandated to Focus on Nationwide Service Quality

    The Federal Government’s newly announced vision for Canada Post hinges on a new requirement that all profits be reinvested. The … more

  • How Analytics Can Improve Your Marketing ROI

    How Analytics Can Improve Your Marketing ROI

    The best marketing campaigns use smart, evidence-driven decision making to better ROI. Using data analytics to better understand customer segments and … more

  • Digital Video: The Essentials

    CMA is pleased to showcase, in partnership with St. Joseph Communications, a whitepaper showcasing the latest insights on digital video and how to effectively utilize digital video to … more

  • Numbers that Matter to Canadians in 2017

    Numbers that Matter to Canadians in 2017

    From Canada on the world stage, to money, immigration, health, the environment and social cohesion, the latest Public Perspectives report examines the … more