Technology Strategies For Attracting and Keeping Your Customers
Recent advances in marketing technology are giving marketers an unprecedented ability to gain customer … more
With 44% diversity in the GTA and 47% in the GVA, it is becoming crucial for marketers to reach out to this growing segment of consumers.
It’s a known fact that 20 … more
How marketing self-regulation protects and benefits your business
By John Gustavson, President and Chief Executive Officer
Your participation in self-regulatory programs developed by CMA and … more
Member Bulletin 291
The Federal Privacy Commissioner has thrown out a clear signal to all businesses that use the Internet to market goods and services: Comply with their guidelines on interest- … more
The Federal Competition Bureau is reviewing "astroturfing" practices where fake reviews and testimonials are posted online by those affiliated with the product or service.
New … more