Direct Marketing

  • Regulators Put Marketing On Notice

    Regulators Put Marketing On Notice

    There has been a steady stream of fines issued by Canada’s top regulators and public pronouncements by the country’s privacy watchdog in recent weeks … more

  • Developing the Marketing Plan Seminar

    Overview

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    Developing the Marketing Plan Seminar

    The Marketing Plan is the most important document in guiding the marketing team to achieve the business goals of an organization. … more

  • CMA & The Art of Marketing

    Toronto - May 25

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    Save $100 now by purchasing your tickets with CMA-exclusive pricing at just $349!

    In our third year of partnership with The Art of Marketing, CMA is … more

  • CRTC takes aim at offshore telemarketers

    In a precedent-setting ruling, the Canadian Radio-television and Telecommunications Commission (CRTC) has issued its first penalty to a foreign-based telemarketer for violations of the Unsolicited … more

  • The direct marketing talent challenge

    As direct marketers, we know that direct is a discipline that transcends individual marketing channels and emphasizes key principles like test-and-control, targeting, the importance of the offer and … more