Integration

Marketing integration is the result of a strategy designed to unify various marketing activities such as mass marketing (e.g., TV, print, radio) and direct and digital channel marketing.  The intention is to complement and reinforce the impact of each marketing method, and at the same time, enhance the customer experience by engaging customers where they enjoy the interaction.  Market data obtained through the various marketing activities further inform an organization’s marketing planning.

View Related Customer Experience and Integration Publications

Video

Customer Service in the Digital Age
In a series of Q & A’s presented in three video segments, we engaged in candid conversations with three leading Canadian brands on their journey into social media to support customer ...more

CMA Whitepaper

Customer Experience: A Roadmap for Marketers
A whitepaper prepared by CMA’s Integrated Marketing and Customer Experience Council discusses the core aspects of a customer experience program and how they interconnect with corporate strategies ...more

CMA Publication

CMA Marketing Facts - 2013 Edition
Marketing Facts 2013 is the latest edition of the annual publication, released in December 2012. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more

Now available! CMA Report

Marketing's Influence in Canada:
In an evolving digital economy
An authoritative examination of marketing; from its traditional roots to what it looks like today—to what business leaders can expect over the next five years ...more