Integration

Marketing integration is the result of a strategy designed to unify various marketing activities such as mass marketing (e.g., TV, print, radio) and direct and digital channel marketing.  The intention is to complement and reinforce the impact of each marketing method, and at the same time, enhance the customer experience by engaging customers where they enjoy the interaction.  Market data obtained through the various marketing activities further inform an organization’s marketing planning.

View Related Customer Experience and Integration Publications

CMA Publication

Canadian Marketing Association Marketing Facts - 2014 Edition

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more

CMA White Papers/Reports

The CIO-CMO Partnership – An Executive Discussion

The CIO-CMO Partnership – An Executive Discussion
CMO and CIO level executives at fourteen Canadian organizations pick-up on the discussion of CMO & CIO collaboration, first explored in a CMA study, 1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth sponsored by IBM. ...more

Content Marketing or Marketing Content?

Content Marketing or Marketing Content?
Content marketing is not new – though the way in which we approach it today is more calculated and staged ...more

Mobile's Transformation of the Customer Shopping Journey

Mobile's Transformation of the Customer Shopping Journey
Think Content, Connectivity and Context – the key elements that will drive invaluable mobile experiences and M-commerce ...more

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth

1 + 1 = 3: CMO & CIO Collaboration Best Practices That Drive Growth
With today's explosive growth in technology, data and devices, organizations are looking to analytics and digital solutions to help drive top line revenue growth ...more

Too Many Channels: The growing complexity of channel management

Too Many Channels: The growing complexity of channel management
Selecting which channels should be the focus of your marketing activity for any given campaign is no longer a simple matter ...more