Not-for-profit organizations include all organizations without share capital that are tax-exempt, including registered charities, business and trade associations, professional memberships, and special and common interest groups such as clubs.
Not-for-profits have a unique relationship with marketing. In addition to revenue generation, non-profits also place an important emphasis on marketing their mission, raising awareness and providing education and service to the public and/or stakeholder groups.
Not-for-profits organizations leverage similar tactics as for-profits, in order to fundraise effectively (i.e. boost the number of donors and donations) and/or increase membership.
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