Not-for-profit organizations include all organizations without share capital that are tax-exempt, including registered charities, business and trade associations, professional memberships, and special and common interest groups such as clubs.

Not-for-profits have a unique relationship with marketing. In addition to revenue generation, non-profits also place an important emphasis on marketing their mission, raising awareness and providing education and service to the public and/or stakeholder groups.

Not-for-profits organizations leverage similar tactics as for-profits, in order to fundraise effectively (i.e. boost the number of donors and donations) and/or increase membership.

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CMA Podcast

Attracting Millennials to your non-profit cause.
In-conversation with Robert Barnard

Robert Barnard, CEO of Decode (an organization dedicated to helping companies better engage with Gen Y), outlines the benefits of offering millennials a seat at your strategic planning table. Includes examples of how NFPs are changing their media mix to better communicate with this segment.

CMA Publication

Canadian Marketing Association Marketing Facts - 2014 Edition

CMA Marketing Facts - 2014 Edition
Marketing Facts 2014 is the latest edition of the annual publication, released in December 2013. It includes updated statistics and information from over 40 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included ...more