NFP/Fundraising

Not-for-profit organizations include all organizations without share capital that are tax-exempt, including registered charities, business and trade associations, professional memberships, and special and common interest groups such as clubs.

Not-for-profits have a unique relationship with marketing. In addition to revenue generation, non-profits also place an important emphasis on marketing their mission, raising awareness and providing education and service to the public and/or stakeholder groups.

Not-for-profits organizations leverage similar tactics as for-profits, in order to fundraise effectively (i.e. boost the number of donors and donations) and/or increase membership.

View Related Publications

CMA Publication

CMA Marketing Facts - 2013 Edition
Marketing Facts 2013 is the latest edition of the annual publication, released in December 2012. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts and portions from a number of studies not widely available are included. ...more