2010 CMA Direct Marketing Conference
and Exhibits

The importance of a customer-centric strategy.

In this age of an ever-changing marketing landscape, have we lost sight of the consumer? Have we pushed them to the back of the line as we’ve become more focused on the latest bells and whistles?

It’s time to re-focus on the consumer mindset. New channels have empowered them like never before, making a customer-centric strategy more important now than ever.

Join us on September 29th, 2010 and you’ll learn from peers who are embracing the new reality of today’s consumer on topics such as:

• Can customer insights really make a difference?
• Is there any such thing as the "right" marketing mix?
• How can we measure success in this new social landscape?
• Which marketers are putting their customers first?
• How can we integrate emerging channels effectively?
• What is the key to discovering the analytics advantage?
• What’s next?

New to the CMA Direct Marketing Conference, an exhibitor showcase.

This one-day conference offers the opportunity to network with exhibitors and speakers over lunch and after the conference in our new exhibitor showcase – a great way to connect with your peers in the marketing community.

Don’t miss your chance to hear from speakers such as Jesse Hirsh, Broadcaster, Strategist; Rob Shields, Senior Vice President, Customer Canadian Tire Corporation Ltd; Chris Goodale, Vice-President, Loyalty & Insight, Sobeys and more. Register online today.