What is your Social Media and Customer Engagement Strategy
Social media is likely to be a huge consideration for your organization, and a future area for investment. Producing content and getting followers is one step, but how do you maximize the value of your interactions? And keep the experience consistent across all channels? Customers interacting with you through social media will still require customized communications, which are timely, relevant and through their preferred channel.
Join this webinar to learn the key trends in the industry and why this is a priority for marketers. We will also show case studies of how some of our clients have been using social media as a key insight and engagement channel, meeting key business goals, not just social research with no outcome!
Join us for an interactive web session featuring Ben Salmon, Thursday July 19th at 12 noon.
You Will Learn
- How to get results from Social Media
- How to align social media with business goals
- How to integrate social media with all channels
Who Should Attend
- Marketers using social media strategies
- Business Managers wanting to better understand the role of social media
- IT Professionals implementing social media programs
Global Solutions Owner, Pitney Bowes Business Insight , Pitney Bowes Business Insight
Ben is a global marketing technology industry expert, working for Pitney Bowes. He has experience in the marketing technology and agency space for over 15 years, helping define leading consumer marketing technology strategies, which enable organizations to maximize the value they can leverage from their marketing solutions, usings deep and rich insight underpinned by data.