When Client and Agency Come Together. New Ideas Happen. Celebrate new ideas at the 2014 CMA Awards Gala. December 5th, 204 at Westin Harbour Castle, Toronto. Click to Buy Tickets.

Student Awards

Inspiration. Ideas. Coffee.

All students have the same tools.
Whoever puts them together best, wins.

The Student Awards program is a great way to show off your talent and get a step up on the competition. And, of course, it's a fantastic way to let potential employers know you're a cut above the rest.

The Awards are open to post-secondary students enrolled in marketing, advertising or business programs where direct marketing courses are included in the curriculum. There are two categories in which students may enter and as always, instructors are encouraged to support their students' efforts.

Have questions about the competition? Get answers from members of the Student Awards Strategic Committee in a live coaching webinar, new for this year. Join us on Tuesday, March 11th, 12 p.m. EDT. Register now.

Deadline for Student Submissions

March 20
12:00 noon EST
Jenelle DaSilva-Rupchand
The Creative Case

The Creative Case allows students to explore their creativity as they develop and bring to life a direct mail package and associated web landing page.

Read More

The Assignment

You are a creative team for the advertising agency whose new client is Gourmet Culinary Institute (GCI). The brief available to be downloaded below outlines a new program called Saucy Singles. Your team is responsible for wowing this new client with outstanding creative.

Your task is to develop a creative concept for an acquisition campaign that will be driven by integrated cross-channel marketing activities. It should communicate the zest, lifestyle potential and value of the "Saucy Singles" program in a way that allows GCI to stand out from other food schools, dating platforms, and cultural institutions to emerge as a uniquely appealing experience for urban singles.

You must adhere to the mandatory requirements listed at the end of the creative brief and complete the entry form and include your instructor's contact information and signature.

The Marketing Case

The Marketing Case asks students to put their business acumen to work as they craft and write a business case.

Read More

  1. Download the marketing case study below.

  2. Your task is to develop an acquisition campaign focused on integrated direct marketing strategy for the vehicle-sharing program Cars on the Go. You must provide all the information required based on the plan outline located at the bottom of the case study. lease ensure all headings are included in your entry and that they are in the same order as the plan outline. Maximum length is 10 single-sided pages and the core campaign must be detailed and supported within these 10 pages.

    Appendices may be attached if you feel that they support the core campaign, however they must be concise and pertinent.

  3. Complete the entry form and include your instructor’s contact information and signature.

  4. Submit your completed entry form and case study by email to jdasilva-rupchand@the-cma.org with "CMA Student Awards Competition" in the subject line.

  5. Accepted file format is: PDF.
  6. You may enter as an individual or as a team (up to a maximum of 4 students per team).

You are free to make assumptions if details are not stated, but make sure you note these assumptions in your entry. If you have questions about information presented in the case document, contact Jenelle DaSilve-Rupchand at jdasilva-rupchand@the-cma.org. Do not include any creative (copy or design).

The recommended font is Times New Roman, font size no smaller than 10.

To keep the judging anonymous, do not include a cover sheet other than your entry form nor make reference to your school, team member names, and/or professor in or on your entry.

There are 6 awards to be won in total:
Gold, Silver, and Bronze in each category.

Gold winners in each category receive:

$500 Cash.

For the Team


National exposure through CMA's website and the Awards Annual.


An opportunity to accept their award on stage at the Awards Show.


Complimentary CMA student membership for one year.

The CMA Student Awards competition has many benefits.


The opportunity to work on real world assignments.


The chance to compete head to head with other students in the program.


It's proven that a CMA Student Award on one's resume leads to career opportunities.


Connect with industry professionals with a complimentary one-year CMA student membership.

Schools & Instructors


Be recognized as one of Canada's leading marketing schools.


Attract the best students to your program.


Have your school showcased on the CMA website.


Give your students a "foot in the door" with an national award on their resume.

Don't miss the opportunity for success. Get your entries started now.
The Guides

Too many entries lose valuable marks or are disqualified because the entry instructions were not followed. To help you submit your entry, the judges put together a guide with a list of helpful tips to assist you with meeting the entry requirements--and thus help you increase your chances of winning.

Read More

We want you to submit your best work, so we recommend you download and read the coaching guides below.

The Entry Requirements

Winning a CMA Student Awards provides a tremendous opportunity for marketing and advertising students. It is proven that that it opens doors to future opportunities. The CMA Student Awards are open to a wide range of students from various disciplines. See below for the eligibility criteria:

Read More

A CMA Student Award win is a tremendous opportunity for current marketing and advertising students. An award win can help open doors to future opportunities. The CMA Student Awards are open to a wide range of students from various disciplines. See below for the eligibility criteria:

  • You must be enrolled in a post-secondary in a business, marketing, commerce, advertising or design program in a Canadian university or college in the year 2014 and not currently employed in a marketing-related position
  • You must have the support of your professor or instructor
  • You may compete as an individual or up to a maximum four team members in the Marketing category. Minimum two team members, maximum four team members for the Creative category
  • Entries must include all the mandatory requirements
  • You may enter in one or both categories

Entries that do not meet the eligibility requirements will result in disqualification.

Creative CaseMarketing Case

Entries must be delivered via mail:

Jenelle DaSilva-Rupchand

Canadian Marketing Association

1 Concorde Gt., Suite 607

Toronto, Ontario

M3C 3N6

by 12 p.m. EST on March 20, 2014

Entries must be emailed to jdasilva-rupchand@the-cma.org at the CMA by 12 p.m. EST on March 20, 2014.

Please include CMA Student Awards Competition in the subject line.


Creative Case Study submissions must be mounted on presentation boards.

You must include your mock-ups.

Submissions will be accepted in Microsoft Word file format only

Late submissions will not be accepted.

The Testimonials

Hear what past student winners are saying about their experience and how winning has helped them on their career path.

Read More

"I have coached several teams who participated in the CMA Students Awards. I encourage faculty to take on the role of coach for students to participate in the CMA Student Awards. It means you need to promote the Awards, encourage students to enter the competition and advise and support them along the way. It is so rewarding to mentor bright young minds and see them develop as they work so hard to be the best and you can share in the excitement as they achieve their goal."

— Margery Taylor, Coordinator Post Graduate Marketing at George Brown College, Coach of 2013 Gold Winner, Marketing

"The Student Awards really helped myself and my team get recognition not only from our college but also in the industry. Having that opportunity to present to MacLaren McCann was a really big moment. It opened doors to some of us."

— Sarah Quinto, Art Director, TBWA/Toronto & Mohawk College Advertising Student, 2012 Gold Winner, Creative

"With the high competition rate among students trying to get a job post-graduation, the Student Awards is an excellent addition to my resume and is pivotal in setting me apart. I have no doubt that the Student Awards helped me acquire an internship at McMillan Agency in Ottawa."

— Ankit Verma, Strategic Services Intern, McMillan, 2012 Silver Winner, Creative

"On top of being a pretty great achievement, winning the Silver CMA Student Award in 2009 was really helpful for me. It put a lot of doubts I’d had about whether I could make it in the advertising industry completely out of my mind. And it made a difference in getting hired as an art director at a well-known agency in Toronto."

— Daniel Genuardi, Art Director, DraftFCB Healthcare & Rivet, 2009 Silver Winner, Creative

"Competing in the CMA Awards completely changes your approach as a student. It forces you to think beyond just doing 'an assignment' because you know your work is going to be evaluated by an elite panel of industry judges. Moreover, because you're competing against your classmates for one of the most notable student awards in the country you really push hard to win."

— Jef Petrossi, Professor, Mohawk College