When Client and Agency Come Together. New Ideas Happen. Celebrate new ideas at the 2014 CMA Awards Gala. December 5th, 204 at Westin Harbour Castle, Toronto. Click to Buy Tickets.

2014 Finalists

Select a Year
2013 2012 2011
2010    

Finalists are listed in alphabetical order, by discipline, category and client.

Gold, Silver and Bronze awards are determined based on judging scores and may not be awarded in each category.

Advertising

Automotive

Mazda Canada, Massive Test Drive, JWT Canada
Volkswagen Canada, Once More: The Story of VIN 908347, Red Urban
Volkswagen Canada, The Beetle 3-Track “WOTE”, Red Urban

Business Products & Services

Canadian Real Estate Association. Canadian Real Estate Association – “Raid”, Union

Consumer Products - Food & Beverage

Cara Operations Inc., Copyright, BBDO Toronto
Strategic Milk Alliance, Milk Every Moment, DDB Canada
Wrigley Canada, Get Skittles Rich, BBDO Toronto

Consumer Products - General

Stanfield’s, Stanfield’s Exposed!, John St.
Ubisoft, Watchdogs Live, Publicis Montreal
Unilever Canada, Unstoppable Girls, Ogilvy & Mather

Consumer Services

Maple Leaf Sports & Entertainment, It’s a Big Bloody Deal, SID LEE
Maple Leaf Sports & Entertainment, We the North, SID LEE
Yellow Pages, Highlight Your Hood, Leo Burnett, Toronto

Financial

Intact Insurance, The Test, Cossette
Interac Association, Interac Be in the Black TV/OOH, Zulu Alpha Kilo
Visa Canada, Smallenfreuden, BBDO Toronto

NFP/Fundraising/Public Service

Government of Ontario – Ministry of Training, Colleges, and Universities, “You’ve Got Ambition” Ready. Set. Work., Bensimon Byrne
The Hospital for Sick Children, Real Heroes, JWT Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada

Retail

Canadian Tire, We All Play for Canada, cleansheet communications
Canadian Tire, Canadian Tire Tested Campaign, TAXI Canada
IKEA, There’s a Page for That, Leo Burnett, Toronto

Community Engagement (PR and Social Media)

Automotive

Canadian Tire Corporation, Only in Canada: The Canadian Tire Ice Truck, North Strategic
Mazda Canada, Massive Test Drive, JWT Canada
Mercedes-Benz Toronto Corporate Stores, Dream Big, Agency59

Business Products & Services

La Carnita, La Carnita DOS, OneMethod Digital + Design (A Division of Bensimon Byrne)
Microsoft Canada, Code Kwondo, Wunderman
Ontario Bar Association, Why I, Agency59

Consumer Products - Food & Beverage

Cara Operations Inc., Copyright, BBDO Toronto
Labatt Breweries of Canada, Budweiser Red Zepplin, Anomaly
Wrigley Canada, Get Skittles Rich, BBDO Toronto

Consumer Products - General

ALDO Group, ALDO Fights AIDS, Narrative PR
Procter & Gamble – Mr. Clean, Reimagining an Icon, Leo Burnett, Toronto
Ubisoft, Watchdogs Live, Publicis Montreal

Consumer Services

Bell Media, Game of Thrones Season 4 Campaign, Bell Media Agency
Expedia.ca, Expedia Fear, Grip Limited
Yellow Pages, Leo Burnett Toronto, Highlight Your Hood

Financial

Scotiabank, Summer of SCENE, Bensimon Byrne
Scotiabank, Scotiabank NHL Debit/Credit Cards – “Mascots”, Bensimon Byrne
TD Bank Group, TD Back to School, Diamond Integrated Marketing

NFP/Fundraising/ Public Service

The Canadian Olympic Committee, #WeAreWinter, Proximity Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
World Vision Canada, No Child for Sale, Real Interactive/kbs+Toronto

Retail

Canadian Tire, We All Play for Canada, cleansheet communications
Tim Hortons, Duelling Donuts, OgilvyOne Worldwide

Digital

Automotive

Audi Canada, Audi A3, Zulu Alpha Kilo
Volkswagen Canada, Once More: The Story of VIN 908347, Red Urban
Volkswagen Canada, The Beetle 3-Track “WOTE”, Red Urban

Business Products & Services

john st., ExFEARiential, john st.

Consumer Products - Food & Beverage

McDonald’s Canada, 140 Characters of Fame, Tribal Worldwide, a division of DDB
Mondelez Canada, Oreo Olympics, FCB Toronto
Valentine, Walk Off Your Poutine, lg2

Consumer Products - General

Colgate – Palmolive, There’s Something in Your Tweet, Union
Microsoft Canada, One Source, TraffikGroup
Ubisoft, Watchdogs Live, Publicis Montreal

Consumer Services

Edmonton Tourism, Explore Edmonton, DDB Canada Edmonton/Tribal Worldwide Vancouver
WestJet Airlines, WestJet Christmas Miracle, studio m
Yellow Pages, Highlight Your Hood, Leo Burnett, Toronto

Financial

Scotiabank, Summer of SCENE, Bensimon Byrne
Visa Canada, Smallenfreuden, BBDO Toronto

NFP/Fundraising/ Public Service

Make-A-Wish Canada, Kringl – The Proof of Santa App, Zulu Alpha Kilo
The Hospital for Sick Children, Real Heroes, JWT Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada

Retail

Future Shop (Best Buy Canada Ltd.), Future U Financial Assistance Program, john st.
IKEA, IKEA House Rules, Leo Burnett, Toronto
Tim Hortons, Bring it Back, OgilvyOne Worldwide

Direct Engagment

Automotive

Ford Canada, Cut the Cord, Y&R Canada/Blue Hive Canada

Business Products & Services

Ontario Bar Association, Why I, Agency59

Consumer Products - Food & Beverage

Canada Bread/Dempster’s, Zero Inhibitions, Cundari
Labatt Breweries of Canada, Bud Light Living, Anomaly

Consumer Products - General

GSK, Sleep Clinic, GREY
Ubisoft, Watchdogs Live, Publicis Montreal

Consumer Services

Rogers Communications Inc., Mosquito Netting (RocketTM Hub), Proximity Canada
Toronto Zoo, Panda Cups, Cundari
Yellow Pages, Highlight Your Hood, Leo Burnett Toronto

Financial

Johnson Insurance, Random Acts of Service, Lowe Roche Advertising
Royal Bank of Canada, Avion Holiday Boutique, BBDO Toronto

NFP/Fundraising/ Public Service

Colin Dobell, Stop the Drop, john st.
Heart and Stroke Foundation of Canada, We Create Survivors, Ogilvy & Mather
London Fire Department, Fighting Fires with Marketing Analytics, Environics Analytics

Retail

Earls Kitchen + Bar, The Edible Invite, Leo Burnett, Toronto
Ivanhoe Cambridge, Throwaway Thursday, john st.
Walmart, Pajamas, JWT Canada

Experiential and Innovative Media

Automotive

BMW Group Canada, BMW Art Auction, Cundari
Mazda Canada, Massive Test Drive, JWT Canada
Subaru Canada, WRX STI vs. The Drones, DDB Canada

Business Products & Services

La Carnita, La Carnita DOS, OneMethod Digital + Design (A Division of Bensimon Byrne)

Consumer Products - Food & Beverage

Labatt Breweries of Canada, Budweiser Red Zeppelin, Anomaly

Consumer Products - General

Canadian Tire, Ice Truck, TAXI Canada
GSK, Sleep Clinic, GREY
Ubisoft, Watchdogs Live, Publicis Montreal

Consumer Services

WestJet Airlines, WestJet Christmas Miracle, studio m

Financial

Scotiabank, Summer of SCENE, Bensimon Byrne
TD Bank Group, TD Back to School, Diamond Integrated Marketing

NFP/Fundraising/ Public Service

Raising the Roof, Homeless Donation Boxes, Leo Burnett, Toronto
The Hospital for Sick Children, Real Heroes, JWT Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada

Retail

Boston Pizza International, Rib Stain Camo, TAXI Canada
Future Shop (Best Buy Canada), Future Shop’s Nicer List, john st.
Tim Hortons, 1964, Ogilvy & Mather/OgilvyOne Worldwide/Geometry

Integrated

Automotive

Mazda Canada, Massive Test Drive, JWT Canada
Subaru Canada, WRX STI vs. The Drones, DDB Canada
Volkswagen Canada. Once More: The Story of VIN 908347, Red Urban

Business Products & Services

La Carnita, La Carnita DOS, OneMethod Digital + Design (A Division of Bensimon Byrne)

Consumer Products - Food & Beverage

Cara Operations Inc., Copyright, BBDO Toronto
Wrigley Canada, Get Skittles Rich, BBDO Toronto
Yum! Foods Inc., Eat Your Words, Grip Limited

Consumer Products - General

Proctor & Gamble – Mr. Clean, Reimagining an Icon, Leo Burnett, Toronto
Ubisoft, Watchdogs Live, Publicis Montreal

Consumer Services

Bell Media, Game of Thrones Season 4 Campaign, Bell Media Agency
Yellow Pages, Highlight Your Hood, Leo Burnett, Toronto

Financial

Interac Association, Interact Integrated Campaign, Zulu Alpha Kilo
Tangerine, Tangerine Launch: It’s that Simple, john st.
Visa Canada, Smallenfreuden, BBDO Toronto

NFP/Fundraising/ Public Service

The Hospital for Sick Children, Real Heroes, JWT Canada
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
World Vision Canada, No Child for Sale, Real Interactive/kbs+ Toronto

Retail

Boston Pizza International, Rib Stain Camo, TAXI Canada
IKEA House Rules, IKEA, Leo Burnett, Toronto
Tim Hortons, Duelling Donuts, OgilvyOne Worldwide

Pro Bono

Raising the Roof, Homeless Donation Boxes, Leo Burnett, Toronto
The Tourette Syndrome Foundation of Canada, Surrender Your Say – Twitter Campaign for Tourette Syndrome, Saatchi & Saatchi Canada
WoodGreen Community Services, Single Mom Celebrities, DDB Canada

Promotion/Shopper Marketing

Automotive

Mazda Canada, Massive Test Drive, JWT Canada

Consumer Products – Business Products & Services

Bayer Crop Science, Bushels to Bottles Promotion, MacLaren McCann

Consumer Products - Food & Beverage

Cara Operations Inc., Copyright, BBDO Toronto
Strategic Milk Alliance, Milk Every Moment, DDB Canada and Shopper DDB

Consumer Products - General

Kimberley-Clark Canada, Huggies Baby Room by Design at Walmart, Geometry Global
Ubisoft, Watchdogs Live, Publicis Montreal

Consumer Services

Amélie Amyot/Aeroplan, Distinction Launch, Cossette
InterContinental Hotels Group (IHG), Smart vs. Smart, OgilvyOne Worldwide

Financial

Royal Bank of Canada, Avion Holiday Boutique, BBDO Toronto
Scotiabank, Summer of SCENE, Bensimon Byrne

Retail

IKEA, IKEA Black Friday Excuses, Leo Burnett, Toronto
Scotiabank, Summer of SCENE, Bensimon Byrne
Tim Hortons, Duelling Donuts, OgilvyOne Worldwide