2015 Winners

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Marketer of the Year

Duncan Fulton, Senior Vice-President and Executive Officer, Canadian Tire Corporation

 

Best of the Best

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett

Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial

Advertising

Automotive

Gold

Company: BMW Group Canada
Campaign: BMW M3/M4 Ultimate Racetrack
Agency: Cundari

Credits: Chief Creative Officer: Andrew Simon | Group Creative Director / Art Director: Mike Dietrich | Art Director: Sarah Adlam | Agency Producer: Melanie Lambertsen | Director: Ozan Biron | Executive Producers: Winston Helgason, Trevor Cawood |Production Company: The Embassy | Sound Engineer (Audio Company): Charles Deenen (Source Sound

Silver

Company: Honda Canada Inc.
Campaign: Honda Fit
Agency:Grip Limited

Credits: Creative Director: David Crichton | Associate Creative Directors: Mike Koe, Ben Steele | Copywriters: Mike Koe, Tom Mednick, David Crichton, Jonathan King | Art Directors: Ben Steele, Yan Snajdr, Rodrigo Diaz | Broadcast - Tricia Lapidario, Digital – Helen Garcia, Print – James Graham and Kendra Plantt | Designer: Olivia Harrison | Social Media: Lisa Byers | Director: Wade Sherman | Production Company: Cartilage | Audio House: SNDWRX | Client Services: Matt Yip, Sophie Bertram, Mark Dowsett, Michelle Tafler, Keith Jackson, Sarah Henderson | Clients: Dave Gardner, Dave Jamieson, Kate Lucek, Sara Fioretti

Bronze

Company: Fix Auto
Campaign: Fix Auto "First Word"
Agency: Cundari Montreal

Credits: Chief Creative Officer: Andrew Simon | Creative Director: Sébastien Tessier | Art Directors: Jérôme Bajulaz, Bernice Lo | Copywriters: Dominique Bulmer, Andrew McKenzie | Agency Producer: Julie Charlebois | Production Manager: Simon Durivage | Strategists: Malcolm McLean, Jean-François Mallette, Adam Ralph | Media Planner: Luke Moore

Business Products & Services

Gold

Company: 1one Production
Campaign: Jesus
Agency: lg2

Credits: Creative Director: Marc Fortin | Art Director: Philippe Comeau | Copywriter: Philippe Comeau | Executive Producer: Jean-René Parenteau — 1One Production | Director: Pierre Dalpé | Director of Photography: Barry Russel | Production Company: 1One Production

Silver

Company: john st.
Campaign: Reactvertising
Agency: john st.

Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Copywriter: Jacob Greer | Art Director: Denver Eastman | Executive Producer: Mike Hasinoff | Director: Matthew Bissonenette | DOP: Catherine Lutes | Editor: Chris Murphy

Bronze

Company: OneMeth Creative Goods
Campaign: OneMeth Creative Goods
Agency: Bensimon Byrne

Credits: CCO: Amin Todai | Creative Director: Steve Miller | Copywriter: Max Sawka | Designer: Matt Jumper | Copywriter: Dario Petruzzi | Copywriter: Laura Serra | Designer: Kevin Youngsaye

Consumer Products - Food & Beverage

Gold

Company: Milk West
Campaign: Snack Time
Agency: DDB Canada

Credits: Executive Creative Directors: Dean Lee, Cosmo Campbell | Creative Director: Josh Fehr | Associate Creative Director / Copywriter: Neil Shapiro | Art Director: John Larigakis | Account Supervisor: Amanda Hardy | Agency Producer: Matthew Sy | Strategist: Rob Newell | Animation Company: Yeti Farm Creative

Silver

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto

Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Bronze

Company: Shock Top Brewing Co.
Campaign: It Speaks For Itself
Agency: Anomaly

Credits: Executive Creative Directors: Dave Douglass, Pete Breton | Associate Creative Director/Creative Team: Craig McIntosh, Jaimes Zentil | Copywriter: Martin Montana | Producers: Leanne McLellan, Brittani Wilcox | Account Team: Allison Cornford, Jordan McKenzie, Paul Lipson | Editor: Joey Whitelaw | Director: Trevor Cornish | Brand Team: Kyle Norrington, Mike Bascom, Becky Lindsey, Mieko Nagao

Consumer Products - General

Gold

Company: Procter & Gamble/Always
Campaign: #LikeAGirl
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Becky Swanson | Digital Creative Director: Milos Obradovic | Copywriter: AJ Hassan, Angel Capobianco | Art Director: Hmi Hmi Gibbs, Nick Bygraves | Agency Producer: Adine Becker | Director: Lauren Greenfield, Chelsea Pictures | Editor: Kathryn Hempel, Cutters

Silver

Company: Neutrogena® Men®
Campaign: The Campaign to End Junkface
Agency: DDB Canada and Tribal Worldwide

Credits: Executive Creative Directors: Todd Mackie, Denise Rossetto, Paul Wallace, and Joshua Stein | Creative Director: David Ross | Copywriter: Allan Topol | Art Directors: Craig Ferguson, Pete Ross, Bhavik Gajjar | Agency Producers: Caroline Clarke, Chris Webden | VP Business Unit Director: Jacqui Faclier | Account Supervisor: Heather Moffat | Account Director: Melissa McCaughey

Bronze

Company: Stanfield's Ltd.
Campaign: Streak Week
Agency: john st.

Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Art Director: David Glen | Copywriter: Noah Feferman | Copywriter: Dhaval | President Stanfield's Ltd.: Jon Stanfield

Consumer Services

Gold

Company: Bell Canada
Campaign: Bell Let's Talk 2015
Agency: lg2

Credits: Bell Canada: Rick Seifeddine, Loring Phinney, Élaine Bissonnette, François D'Amour | Creative Direction: Marc Fortin, Nicolas Dion, Marilou Aubin | Creative: Patrick Beauchemin, Patrick Rochon, Alexandre Jourdain | Creative: Jean-François Perrault, Thibault Gehard | Strategic Planner: Alexis Robin | Account Services: Alexandre Normand, Thalie Poulin, Nataly Lemyre | Agency Producer: Claudia Lemire | Print and Web Production: lg2fabrique

Silver

Company: Netflix
Campaign: Entertainment Lovers
Agency: DDB Canada

Credits: Executive Creative Directors: Dean Lee, Cosmo Campbell | Creative Director: Josh Fehr | Associate Creative Director / Art Director / Copywriter: Daryl Gardiner | Copywriters: Jessica Schnurr, Geoff Vreeken | Agency Producers: Karen Brown, Matthew Sy | Account Director: Roger Nairn | Illustrator / Designer: Jack Curtis | Film Director: Brian Billow

Bronze

Company: Ontario Tourism Marketing Partnership Corporation
Campaign: EPIC IS ON
Agency: FCB Toronto

Credits: Creative Direction: Jon Flannery, Jeff Hilts | Art Direction: Jeff Hilts, Rob Dean, Naeem Walji | Coptwriting: Krystle Mullin, Sabiha Chaudry | Account Servicing: Sunil Sekhar, Sarah Banks, Lindsay Kerr | Strategic Planning: Heather Segal, Eryn LeMesurier, Mona Chammas | Print Production: Victor Carvalho | Producer: Barb Gibson | Director: Phil Brown

Financial

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett

Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial

Silver

Company: Scotiabank
Campaign: Scotiabank Hockey -The 5th Season
Agency: Bensimon Byrne, Narrative PR, S&E Sponsorship, and PHD

Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | VP, Sponsorships & Partnerships, Scotiabank: Jacqueline Ryan | VP Marketing, Advertising & Media, Canadian Marketing, Scotiabank: Lisa Hartley | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Senior Art Director, Bensimon Byrne: Gints Bruveris | Senior Copywriter, Bensimon Byrne: David Mueller | Producer, Bensimon Byrne: Christine Pacheco | VP, Client Services Director, PHD: Pamela Hill

Bronze

Company: Scotiabank
Campaign: Scotiabank - You're Richer Than You Think
Agency: Bensimon Byrne and PHD

Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | VP, Sponsorships & Partnerships, Scotiabank: Jacqueline Ryan | VP Marketing, Advertising & Media, Canadian Marketing, Scotiabank: Lisa Hartley | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Director of Production Services, Bensimon Byrne: Michelle Pilling | Business Lead, Bensimon Byrne: Amanda Burgess | Program Director, Bensimon Byrne: Jordan Lane | VP, Client Services Director, PHD: Pamela Hill

NFP/Fundraising/Public Service

Gold

Company: Better Tomorrows Campaign
Campaign: The Hospital for Sick Children
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Art Director: Cindy Habana | Copywriter: Mike DeCandido | Senior Broadcast Producer: Raquel Rose | Director: Mark Zibert | Production/Post Production Company: Sons & Daughters/Panic & Bob/Smith/Alter Ego/The Eggplant

Silver

Company: Canadian Safe Schools Network
Campaign: Kids Read Mean Tweets
Agency: john st.

Credits: Executive Creative Director: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Copywriters: Jacob Greer, Kohl Forsberg | Art Director: Denver Eastman | Art Director: Jenny Luong | Agency Producers: Madison Papple, Cas Binnington

Bronze

Company: Canadian Centre for Gender and Sexual Diversity
Campaign: The Gay Sweater
Agency: Saatchi & Saatchi Canada

Credits: Executive Creative Director: Brian Sheppard | Writer/Group Creative Director: Matt Antonello | Art Director/Group Creative Director: Joel Arbez | Art Director: Rachel Kennedy | Writer: Shauna Roe | Head of Production: Michelle Orlando | Producer: Rebecca Adams | Developers: TPM Communications

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen

Silver

Company: McDonald's Canada
Campaign: Fry Defender
Agency: Tribal Worldwide

Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Copywriter: Jamie Spears | Art Director: James Leake | Account Director: Susan Charles | Strategist: Sandra Moretti | Lead Designer: Norma Penner | Designer: Earvin Fanfair

Bronze

Company: IKEA
Campaign: Inspiration Boxes
Agency: Leo Burnett, Toronto

Credits: Chief Creative Director: Judy John | Creative Director: Lisa Greenberg | Group Creative Directors: Anthony Chelvanathan, Steve Persico, Morgan Kurchak | Copywriter: Steve Persico | Agency Producer: Anne Peck | Senior Vice President, General Manager: David Kennedy | Account Supervisor/Assistant Account Executive: Danielle Iozzo, Allison Tang, Tara Bryk

Community Engagement

Automotive

Gold

Company: BMW Group Canada
Campaign: BMW M3/M4 Ultimate Racetrack
Agency: Cundari

Credits: Chief Creative Officer: Andrew Simon | Group Creative Director / Art Director: Mike Dietrich | Art Director: Sarah Adlam | Agency Producer: Melanie Lambertsen | Director: Ozan Biron | Executive Producers: Winston Helgason, Trevor Cawood |Production Company: The Embassy | Sound Engineer (Audio Company): Charles Deenen (Source Sound

Bronze

Company: Ford Of Canada
Campaign: #FansGoFurther - Ford MLSE Partnership Activation
Agency: Bond Brand Loyalty

Credits: Partnership Marketing Manager, Ford Motor Co of Canada: Sarah Rae | Senior Director, Global Partnerships Maple Leaf Sports and Entertainment: Chris Shewfelt | Account Director, Bond Brand Loyalty: Carrie MacNaughton | Creative Director, Bond Brand Loyalty: Lydia Jackson | Subject Matter Expert - Experiential Marketing, Bond Brand Loyalty: Dee Howard | EVP Strategy, ECD Bond Brand Loyalty: Sean Claessen | Account Manager, Global Partnership Maple Leaf Sports and Entertainment: Kevin Chubey | VP, Major Accounts Bond Brand Loyalty: Paul McCallum

Business Products and Services

Bronze

Company: OneMeth Creative Goods
Campaign: OneMeth Creative Goods
Agency: Bensimon Byrne

Credits: CCO: Amin Todai | Creative Director: Steve Miller | Copywriter: Max Sawka | Designer: Matt Jumper | Copywriter: Dario Petruzzi | Copywriter: Laura Serra | Designer: Kevin Youngsaye

Consumer Products - Food & Beverage

Gold

Company: General Mills
Campaign: Dadhood
Agency: Tribal Worldwide

Credits: Executive Creative Director: Joshua Stein | Creative Director: Rob Sturch | Copywriters: Tracy Wan & Simon Rogers | Art Directors: Amy O'Neill & Jake Bundock | Agency Producer: Stefan Fabich | Social Media Director: Ed Lee | Senior Cultivator: Stephanie Fusco | VP, Business Unit Director: Stephanie Wall

Silver

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto

Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Bronze

Company: Labatt Breweries of Canada
Campaign: Goal Homecoming
Agency: Anomaly

Credits: Executive Creative Directors: Pete Breton, Dave Douglass | Creatives: Matt Donne, Rich Brown, Eric Neal, Jesse Hornstein | Producer: Erica Metcalfe | Account Team: Candace Borland, Matt Holton, Ali Cornford, Pat Martini | Director of Strategy: Paul Lipson | Production House: Sequoia Content, Greenpoint Pictures, Soft Citizen | Post Production House: Saints Editorial | Brand Team: Kyle Norrington, Todd Allen, Caley French

Consumer Products - General

Gold

Company: Procter & Gamble/Always
Campaign: #LikeAGirl
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Becky Swanson | Digital Creative Director: Milos Obradovic | Copywriter: AJ Hassan, Angel Capobianco | Art Director: Hmi Hmi Gibbs, Nick Bygraves | Agency Producer: Adine Becker | Director: Lauren Greenfield, Chelsea Pictures | Editor: Kathryn Hempel, Cutters

Silver

Company: Stanfield's Ltd.
Campaign: Streak Week
Agency: john st.

Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Art Director: David Glen | Copywriter: Noah Feferman | Copywriter: Dhaval | President Stanfield's Ltd.: Jon Stanfield

Bronze

Company: Bissell Canada Corporation
Campaign: Bissell Symphony: Reinventing the Product Demo
Agency: kbs+ Toronto

Credits: Chief Creative Officers: Matt Hassell, Gary Watson | Creative Director: Raul Garcia | Art Director: Jessica Toye | Copywriter: Alex Bird | Account Director: Hanh Vo | Account Executive: Megan Chown | Agency Producer: Margaret Callaghan | VP-General Manager: Craig Emmerson | Senior Brand Manager: Ravi Delchand

Consumer Services

Gold

Company: Bell Canada
Campaign: Bell Let's Talk 2015
Agency: lg2

Credits: Bell Canada: Rick Seifeddine, Loring Phinney, Élaine Bissonnette, François D'Amour | Creative Direction: Marc Fortin, Nicolas Dion, Marilou Aubin | Creative: Patrick Beauchemin, Patrick Rochon, Alexandre Jourdain | Creative: Jean-François Perrault, Thibault Gehard | Strategic Planner: Alexis Robin | Account Services: Alexandre Normand, Thalie Poulin, Nataly Lemyre | Agency Producer: Claudia Lemire | Print and Web Production: lg2fabrique

Silver

Company: WestJet
Campaign: Above & Beyond
Agency: Publicis Canada

Credits: EVP, Creative Director: Tim Kavander | Group Creative Director, Art Director: Kerry Reynolds | Group Creative Director, Copywriter: Mark Fitzgerald | Account Director: Emily Steeves | Art Director: Elma Foric | Art Director: Greg Roumanis | Marketing Manager: Lauren Batiuk | Senior Client: Lauri Feser | Marketing Advisor: Veronica Anderson

Bronze

Company: CraveTV
Campaign: CraveTV Launch Campaign
Agency: Bell Media Agency

Credits: SVP, Bell Media Agency, Brand, Creative & Marketing: Jon Arklay | Senior Director, Marketing: Trinh Tham | Associate Director, Marketing CraveTV: Matt Cowling

Financial

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett

Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial

Silver

Company: TD Bank Group
Campaign: #MakeTodayMatter
Agency: Leo Burnett, Toronto/Diamond Integrated Marketing

Credits: Chief Creative Officers: Judy John, David Diamond | Vice President, Strategy: Josh Diamond | Group Creative Director: David Federico, Josh Budd, Sean Ohlenkamp, Mark Vandervoet | Copywriter: Marty Hoefkes, Josh Budd | Art Director: Mike Morelli, David Federico | Executive Producer/Agency Producer: Emma Du Boisson, Roma Ahi, Julie Caniglia, Laurie Filgiano | Senior Vice President, Account Management: Karen Tilley | Account Director/Account Executive: Genevieve Cote, Jordan Sequeira

Bronze

Company: MasterCard Canada
Campaign: MasterCard Priceless Surprises
Agency: Maclaren McCann

Credits: Head of Marketing, MasterCard Canada: Milos Vranesevic | VP, Consumer & Digital Marketing, MasterCard Canada: Nicole Avery | VP, Director Client Services, MacLaren McCann: Ryan Timms | Account Director, MacLaren McCann: Emily MacLaurin-King | Account Director, MacLaren McCann: Rishi Gupta | Group Creative Director, MacLaren McCann: Mike Lee | VP, Group Creative Director, MacLaren McCann: Chris Munnik | VP, Manager Broadcast Production, MacLaren McCann: Sarah Michener

NFP/Fundraising/Public Service

Gold

Company: Ontario Women's Directorate
Campaign: #WhoWillYouHelp
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Lisa Greenberg | Group Creative Director: Kelly Zettel, Sam Cerullo | Copywriter: Marty Hoefkes | Art Director: Mike Morelli | Agency Producer: Franca Piacente, Laurie Filgiano | Group Account Director/Account Executive: Allison Ballantyne, Hazel De Vela | Planner: Brent Nelsen

Silver

Company: Raising the Roof
Campaign: Humans for Humans
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Lisa Greenberg, Sean Ohlenkamp | Group Creative Director, Copywriter: Steve Persico | Group Creative Director, Art Director: Anthony Chelvanathan | Agency Producer: Franca Piacente, Kim Burchiel | Group Account Director: Natasha Dagenais | Account Supervisor: Kayla Osmond | Planner: Lisa Hart

Bronze

Company: Toronto PFLAG
Campaign: Raise the Pride
Agency: J. Walter Thompson Canada/ShantyTown Inc.

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Directors: Patrick Schroen, Braeden Laverty, Santiago Fernandez-Concha | Art Director: Alex Newman | Copywriter: Santiago Fernandez-Concha | Director of Technology: Patrick Schroen | Brand Engagement Director: Victoria Radziunas

Retail

Gold

Company: Scotiabank
Campaign: Scotiabank - You're Richer Than You Think
Agency: Bensimon Byrne, Narrative PR, S&E Sponsorship and PHD

Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | VP, Sponsorships & Partnerships, Scotiabank: Jacqueline Ryan | VP Marketing, Advertising & Media, Canadian Marketing, Scotiabank: Lisa Hartley | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Business Leads, Bensimon Byrne: Amanda Burgess, Stefan Boudreault | Director, Consumer Brands, Narrative PR: Cathy Mitchell | VP, Client Services Director, PHD: Pamela Hill

Silver

Company: Tim Hortons
Campaign: Town Of Winner
Agency: OgilvyOne Worldwide

Credits: Chief Creative Officer: Alex Furrer | Associate Creative Director/Art Director: Bhavik Gajjar | Copywriter: David Strasser | Senior Partner/Account Director: Zemina Moosa, Mandi Lee | Production/Post Production: Married to Giants, Cylinder, Sons and Daughters | Account Management: Marissa Gladstone, Sophie Lander, Lisa Gilles, Leanne Shupe | Producers: Anne Marie Matignago, Shenny Jaffer | Clients: Peter Nowlan, Brett Donald, Rob Whyte

Bronze

Company: McDonald's Canada
Campaign: Fry Defender
Agency: Tribal Worldwide

Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Copywriter: Jamie Spears | Art Director: James Leake | Account Director: Susan Charles | Strategist: Sandra Moretti | Lead Designer: Norma Penner | Designer: Earvin Fanfair

Canada Post Incite Award

Gold

Company: Rogers Communications Inc.
Campaign: PVR Confidential Augmented Reality Postcard
Agency: Proximity Canada

Credits: SVP, Creative Director: Scott Pinkney | Creative Directors: Dan Gaede, Trent Thompson | Agency Producers: Ashley Whitaker, Ellie Lee, Erin Segal | Account Management: Sandra Gin, Diana Brink-Gourlay, Megan Epstein | Strategy & Analytics: Curtis Rushing, Rosie Gentile | Production Company: Brought To You By: RR Donnelley | Client (Rogers Communications Inc.): Alisa MacKay, Jason Cox, Shane Watters, Dawn Vanek-Mithra

Silver

Company: CIBC
Campaign: CIBC Visa Infinite Privilege Launch
Agency: RIVET

Credits: VP, Business Director: Scot Riches | VP, Creative Director: Todd Henwood | Group Account Director: Karyn Mark | Account Director: Lee Ann Smith | Copywriters: Kristin Atkinson, Kari King | Art Director: Carol Hung | Art Director: Hubert Marczuk

Bronze

Company: Alberta Beverage Container Recycling Corporation (ABCRC)
Campaign: ABCRC Every Empty Counts DM
Agency: orange door direct

Credits: Senior Graphic Designer, orange door direct: Brianna Schretlen | Account Manager, orange door direct: Jessalyn Zubkow | Design/Project Manager, orange door direct: Steven Krentz | Director, orange door direct: Kathy Levinski | Client, Alberta Beverage Container Recycling Company: Sarah Pres | Direct Mail Supervisor, West Canadian Digital Imaging Inc: Aaron Bartholomew

Direct Engagement

Automotive

Bronze

Company: Volkswagen Group Canada
Campaign: Where’s Sportwagon
Agency: DDB Canada and TRACK DDB

Credits: Chief Creative Officer: Cosmo Campbell | Executive Creative Director: Barb Williams | Creative Directors: Rob Sturch, Trent Thompson | Copywriters: Eric Grimes, Ben Duquette | Art Directors: Carla Rimando, Arnaud Deneux | Agency Producer: Joanna Lee | Business Unit Director: Liam Steuart | Lead Designers: Norma Penner, Earvin Fanfair

Business Products & Services

Bronze

Company: Moneris Solutions
Campaign: Make Your Small Business Feel Big
Agency: OgilvyOne Worldwide

Credits: Chief Creative Officer: Alex Furrer | Art Directors: Bhavik Gajjar, Brian Ross, Jamie George,Samantha Silvaggi | Copywriters: David Strasser, David Horovitch, Keith Prestwich | Account Directors: Christi Mertens, Sophie Lander | Account Management: Amber Maqbool, Karrie Kwong, Sarah Grecco, Louise Choee | Media: Julia Di Clemente, Meaghan Mitchell, Alexis Scott, Orla Boxwell, Julia McDonald | Social Media: Neil Mohan, Lindsay Renwick | Clients: Rob Cameron, Laura Wolfe, Cathy Stewart-Beaulieu, Aimee Lazarus

Consumer Products - Food & Beverage

Gold

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto

Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Silver

Company: Corby Spirit and Wine Limited
Campaign: The Wiserfund
Agency: john st.

Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Associate Creative Director: Kyle Lamb | Art Director: Denver Eastman | Associate Creative Director: Kurt Mills | Agency Producer: Cas Binnington | Agency Producer: Dale Giffen

Bronze

Company: Kraft Canada
Campaign: Kraft Canada — What’s Cooking?
Agency: TRACKDDB

Credits: Chief Creative Officer: Cosmo Campbell | Executive Creative Director: Barb Williams | Creative Director: Trent Thompson | Creative Group Lead: Italo Siciliano | Creative Group: Samira Jelec, Carla Rimando, Valentine Ho & Eric Grimes, Faisal Rafique, Noella Choi | Business Unit Director: Michelle Perez | Account Executive: John Davis

Consumer Products - General

Bronze

Company: Go RVing
Campaign: Be A Lover
Agency: Weber Shandwick

Credits: Executive Director, Go RVing Canada: Chris Mahoney | SVP of Content + Platforms, Weber Shandwick: Andrew Lane | VP of Content + Platforms, Weber Shandwick: Brad Buset | Sr. Video Producer, Weber Shandwick: Ted Ghanime | SVP Media Solutions, Blue Ant Media: Ryan Fuss | Account Lead, Second City Works: Sandy Marshall | Writer, Second City Works: Carly Heffernan | Director, Second City Works: Justin Beattie

Consumer Services

Bronze

Company: Primus Canada
Campaign: The Wisers
Agency: RIVET

Credits: Vice-President, Creative Director: Todd Henwood | Vice-President, Management Director: Scot Riches | Group Account Director: Karyn Mark | Art Director: Justin Luu | Copywriter: Kari King | Senior Vice-President, Marketing and Product: Brad Fisher | Senior Director, Residential Marketing: David Varriano | Director, Marketing Communications and Brand: Laura Ramsay

Financial

Gold

Company: Visa Canada
Campaign: Visa Infinite
Agency: BBDO Toronto

Credits: Head of Consumer Credit Marketing, Visa Canada: Helena Tigert | Director of Marketing: Roli Varma | VP, Group Account Director: Lorri MacDonald | SVP, Executive Creative Director: Peter Ignazi | SVP, Executive Creative Director: Carlos Moreno | SVP, Executive Creative Director: Jon Finkelstein | VP, Associate Creative Director / Art Director: Linda Carte | VP, Associate Creative Director / Copywriter: Nancy Crimi-Lamanna

Silver

Company: Scotiabank
Campaign: Scotiabank "You're Richer Than You Think" Live Chats
Agency: Bensimon Byrne

Credits: Art Director: Debbie Chan | Director Of User Experience: Phill Dodd | Project Manager: Jeff Gougeon | Senior Developer: Jovan Alleyne | Technical Lead: Chris Baigorri | Creative Director: Joseph Bonnici | Group Account Director: Erin O’Connor | Account Director: Stefan Boudreault

Bronze

Company: Interac Association
Campaign: Interac 21 Day Challenge
Agency: Zulu Alpha Kilo

Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Ron Smrczek | Creative Director: Jon Webber | Art Directors: Jonathan Armstrong, Andrea Romanelli, Fiorella Martinez | Writers: Jon Taylor, Gabrielle Elliot | Executive Producer, Zulubot: Shaam Makan | Account & Planning Team: Laura Robinson, Kait Babin, Emma Broooks | Client: Andrea Danovitch

NFP/Fundraising/Public Service

Gold

Company: The Hospital for Sick Children
Campaign: Better Tomorrows Campaign
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Art Director: Cindy Habana | Copywriter: Mike DeCandido | Senior Broadcast Producer: Raquel Rose | Director: Mark Zibert | Production/Post Production Company: Sons & Daughters, Panic & Bob, Smith, Alter Ego, The Eggplant

Silver

Company: Toronto PFLAG
Campaign: Raise the Pride
Agency: J. Walter Thompson Canada/ShantyTown Inc.

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Directors: Patrick Schroen, Braeden Laverty, Santiago Fernandez-Concha | Art Director: Alex Newman | Copywriter: Santiago Fernandez-Concha | Director of Technology: Patrick Schroen | Brand Engagement Director: Victoria Radziunas

Bronze

Company: Interval House
Campaign: Alternate Endings
Agency: kbs+ Toronto

Credits: Chief Creative Officer: Matt Hassell | Copywriter: Nimo Awil | Art Director: Stefan D’Aversa | Producer: Brenda Surminski | Director: Brett Blackwell | Group Account Director: Marie Magnin | Production House: Cartilage, Inc.

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen

Silver

Company: IKEA
Campaign: Quick & Easy
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer : Judy John | Group Creative Directors: Morgan Kurchak, David Federico | Copywriters: Matt Williamson, Jon Murray | Art Director: Andrew Hart | Designer: Trevor Bell, Sean Perkins | Agency Producer: Anne Peck | Group Account Director/Account Director/Account Executive: Natasha Dagenais, Danielle Iozzo, Rebecca Simon | Planners: Lisa Hart, Heather Morrison, Michael McDonald-Beraskow

Bronze

Company: McDonald's Canada
Campaign: Fry Defender
Agency: Tribal Worldwide

Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Copywriter: Jamie Spears | Art Director: James Leake | Account Director: Susan Charles | Strategist: Sandra Moretti | Lead Designer: Norma Penner | Designer: Earvin Fanfair

Digital

Automotive

Gold

Company: Volvo
Campaign: 6 Billion Hours
Agency: GREY

Credits: Chief Creative Officer: Patrick Scissons | Creative Directors: Patrick Scissons, James Ansley | Writer: Dave Barber | Art Director: Rob Trickey | Producer: Erica Metcalfe | Account Service: Mariam Saab, Paul Curtin | HAVAS Media: Kirk Cavell, Mark-Olivier Thibault | Post-Production: Sugino Studio, Saints Editorial, Alter Ego, Topix VFX, Apollo Music

Silver

Company: BMW Group Canada
Campaign: BMW M3/M4 Ultimate Racetrack
Agency: Cundari

Credits: Chief Creative Officer: Andrew Simon | Group Creative Director / Art Director: Mike Dietrich | Art Director: Sarah Adlam | Agency Producer: Melanie Lambertsen | Director: Ozan Biron | Executive Producers: Winston Helgason, Trevor Cawood |Production Company: The Embassy | Sound Engineer (Audio Company): Charles Deenen (Source Sound

Bronze

Company: Honda Canada Inc.
Campaign: Honda Fit
Agency: Grip Limited

Credits: Creative Director: David Crichton | Associate Creative Directors: Mike Koe, Ben Steele | Copywriters: Mike Koe, Jonathan King | Art Directors: Ben Steele, Rodrigo Diaz | Producer: Helen Garcia | Social Media: Lisa Byers | Client Services: Matt Yip, Mark Dowsett, Greg Price, Keith Jackson, Michelle Tafler, Sarah Henderson | Clients: Dave Gardner, Dave Jamieson, Kate Lucek, Sara Fioretti Media Agency: PHD

Business Products & Services

Silver

Company: john st.
Campaign: Reactvertising
Agency: john st.

Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Copywriter: Jacob Greer | Art Director: Denver Eastman | Executive Producer: Mike Hasinoff | Director: Matthew Bissonenette | DOP: Catherine Lutes | Editor: Chris Murphy

Bronze

Company: OneMeth Creative Goods
Campaign: OneMeth Creative Goods
Agency: OneMethod (A Division of Bensimon Byrne)

Credits: CCO: Amin Todai | Creative Director: Steve Miller | Copywriter: Max Sawka | Designer: Matt Jumper | Copywriter: Dario Petruzzi | Copywriter: Laura Serra | Designer: Kevin Youngsaye

Consumer Products - Food & Beverage

Gold

Company: General Mils
Campaign: Dadhood
Agency: Tribal Worldwide

Credits: Executive Creative Director: Joshua Stein | Creative Director: Rob Sturch | Copywriter: Tracy Wan | Art Director: Amy O’Neill | Agency Producer: Stefan Fabich | Design Director: Norma Penner | Designers: Earvin Fanfair, Devon Williamson, Jason Vandenberg, Iva Jericevic | VP, Business Unit Director: Stephanie Wall

Silver

Company: Milk West
Campaign: Snack Time
Agency: DDB Canada

Credits: Executive Creative Directors: Dean Lee, Cosmo Campbell | Creative Director: Josh Fehr | Associate Creative Director / Copywriter: Neil Shapiro | Art Director: John Larigakis | Account Supervisor: Amanda Hardy | Agency Producer: Matthew Sy | Strategist: Rob Newell | Animation Company: Yeti Farm Creative

Bronze

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto

Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Consumer Products - General

Gold

Company: Procter & Gamble/Always
Campaign: #LikeAGirl
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer: Judy John | Creative Director: Judy John, Becky Swanson | Digital Creative Director: Milos Obradovic | Copywriter: AJ Hassan, Angel Capobianco | Art Director: Hmi Hmi Gibbs, Nick Bygraves | Agency Producer: Adine Becker | Director: Lauren Greenfield, Chelsea Pictures | Editor: Kathryn Hempel, Cutters

Silver

Company: Neutrogena® Men®
Campaign: The Campaign to End Junkface
Agency: DDB Canada

Credits: Executive Creative Directors: Todd Mackie, Denise Rossetto, Paul Wallace, and Joshua Stein | Creative Director: David Ross | Copywriter: Allan Topol | Art Directors: Craig Ferguson, Pete Ross, Bhavik Gajjar | Agency Producers: Caroline Clarke, Chris Webden | VP Business Unit Director: Jacqui Faclier | Account Supervisor: Heather Moffat | Account Director: Melissa McCaughey

Bronze

Company: Kimberly-Clark
Campaign: U by Kotex Carmilla
Agency: Geometry Global

Credits: Account Director, Geometry Global: Robyn Dalley | Strategic Planning Director, Geometry Global: Katherine Barks | Executive Creative Director, Geometry Global: Nuala Byles | Executive Producer, Vernon, Shift2: Karen Whitney | Producers, Smokebomb Entertainment: Steph Ouaknine & Jay Bennett | Social Strategist, Smokebomb Entertainment: Carrie Hayden | Writer, Smokebomb Entertainment: Jordan Hall | Brand Manager, Feminine Care: Denise Darroch

Consumer Services

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett

Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial

Silver

Company: Spotify Canada Inc.
Campaign: Music For Your World
Agency: Anomaly

Credits: Executive Creative Directors: Pete Breton, Dave Douglass | Creative Team: Matt Donne, Rich Brown | Account Team: Bryden McDonald, Keltie White, Brittany Golding | Senior Planner: Jon Daly | Marketing Director, Spotify Canada: Jamie Herbert | Media Planner, UM: Ryan VanDongen | Media Buyer, UM: Effie Kalambalikis | Account Director, McIntyre PR: Sarah Fukamoto

Bronze

Company: Transat Tours Canada
Campaign: Sun Auction
Agency: DentsuBos

Credits: Transat: Geneviève Lebrun, Debbie Cabana, Caroline Gagnon, Edwin Morel | Brand Strategy: Catherine Dorion, Claude Larin | Digital Experience Director: Vincent Ramsay-Lemelin | Creative Team: René-Charles Arseneau, Jocelyn Leroy, Nick Frost | Account Team: Catherine Girard, Joanie Couillard, François Mailloux | Media: Véronik L’Heureux, San Phan, Dalia Hamouda, Christophe Mayen | Community Managers: Henri Brillon, Stefanie Stergiotis | Production Partners: Folklore, Thomas Bagge

Financial

Silver

Company: Scotiabank SCENE
Campaign: Scotiabank SCENE ‘Guess the Movie’ on Instagram
Agency: Bensimon Byrne and PHD

Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | Senior Director, Digital Marketing, Brand Management & Marketing Services, Scotiabank: Paul Regan | Senior Manager, Digital Advertising, Canadian Marketing, Scotiabank: Lisa Ramdial | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Associate Creative Director, Bensimon Byrne: Chris Harrison | Business Lead, Bensimon Byrne: Amanda Burgess | VP, Digital and Emerging Media, PHD: Caroline Moul | Account Director, PHD: George Apap

Bronze

Company: CIBC
Campaign: Canadian Breast Cancer Foundation CIBC Run For The Cure
Agency: Cundari

Credits: Chief Creative Officer: Andrew Simon | Group Creative Directors: Mike Sipley, Cory Eisentraut | Art Director: Jason Lee | Copywriter: Francesco Grandi | Agency Producer: Alina Prussky | Director (Production Company): Michael Lawrence (Sons & Daughters) | Cinematographer: Kiel Milligan | Post Production Companies: Married To Giants, Alter Ego, Apollo Studios

NFP/Fundraising/Public Service

Gold

Company: Ontario Women's Directorate
Campaign: #WhoWillYouHelp
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, Lisa Greenberg | Group Creative Directors: Kelly Zettel, Sam Cerullo | Copywriter: Marty Hoefkes | Art Director: Mike Morelli | Agency Producer: Franca Piacente, Laurie Filgiano | Group Account Director/Account Executive: Allison Ballantyne, Hazel De Vela | Planner: Brent Nelsen

Silver

Company: Canadian Safe Schools Network
Campaign: Kids Read Mean Tweets
Agency: john st.

Credits: Executive Creative Director/ Partner: Angus Tucker| Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Copywriters: Jacob Greer, Kohl Forsberg | Art Director: Denver Eastman | Art Director: Jenny Luong | Agency Producers: Madison Papple, Cas Binnington

Bronze

Company: Raising the Roof
Campaign: Humans for Humans
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer: Judy John | Creative Directors: Judy John, Lisa Greenberg, Sean Ohlenkamp | Group Creative Director, Copywriter: Steve Persico | Group Creative Director, Art Director: Anthony Chelvanathan | Digital Designer: Sean Perkins | Developers: Jacqueline Adediji, Chad Elston | Agency Producer: Franca Piacente | Project Manager: Faran Qureshi

Retail

Gold

Company: McDonald's Canada
Campaign: Fry Defender
Agency: Tribal Worldwide

Credits: Executive Creative Director: Joshua Stein | Creative Director: Diego Bertagni | Copywriter: Jamie Spears | Art Director: James Leake | Account Director: Susan Charles | Strategist: Sandra Moretti | Lead Designer: Norma Penner | Designer: Earvin Fanfair

Silver

Company: IKEA
Campaign: #ShareTheBathroom
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer: Judy John | Group Creative Directors: Karen Larmour, Morgan Kurchak | Copywriter: Matthew Doran | Art Director: Mary Soroka | Digital Art Director/Designer: Trevor Bell | Creative Technology/Developer: Felix Wardene, David Freeman, E-Axis, Thomas Degez | Group Account Director/Account Director/Account Executive: Natasha Dagenais, Danielle Iozzo, Spring Morris | Planner: Lisa Hart

Bronze

Company: Loblaw Companies Ltd
Campaign: Crave More
Agency: john st. and Sapient Nitro

Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Associate Creative Director: Hannah Smit | Copywriters: Keri Zierler, Jessica Smit | Agency Producer: Anna Nielsen | Group Account Director: Rena Bast | Account Director: Bianca Kwasnycia | Executive Creative Director: Michael Howatson | Creative Director: Alison Garnett | Art director: Narda Limantara, Miguel Florendo | Copywriter: Jim Borwick | Agency Producer: Shannon Weir | Account Director: Coby Shuman | Developer: Bart Millar

Experiential and Innovative Media

Automotive

Silver

Company: BMW Group Canada
Campaign: Art Auction
Agency: Cundari

Credits: Chief Creative Officer : Andrew Simon | Group Creative Directors: Mike Sipley, Cory Eisentraut | Art Director: Jung Ahn | Copywriter: Trevor Schoenfeld | Designers: Melissa Medwyk, Sarah Cosentino | Project Manager: Kenrick Hau | Developer: Jin Kim | Photographers: Dale Wilcox, Drew Graham, Thomas Dagg, Heather Saitz

Bronze

Company: Volvo
Campaign: 6 Billion Hours
Agency: GREY

Credits: Chief Creative Officer: Patrick Scissons | Creative Directors: Patrick Scissons, James Ansley | Writer: Dave Barber | Art Director: Rob Trickey | Producer: Erica Metcalfe | Account Service: Mariam Saab, Paul Curtin | HAVAS Media: Kirk Cavell, Mark-Olivier Thibault | Post Production: Sugino Studio, Saints Editorial, Alter Ego, Topix VFX, Apollo Music

Business Products and Services

Bronze

Company: IBM Canada
Campaign: Watson Reinvents Poutine
Agency: Ogilvy & Mather

Credits: Chief Creative Officer: Ian MacKellar | Copywriter: Brian Quittenton | Art Director: Kevin Belanger | Account Director/Account Executive: Lisa Earnshaw, Kayleigh Phoon | Geometry Global: Lisa Gilles, Philip Luisi | Illustrator/Web Designer: Dan Stiles, Matthew Stubbings | Production: David Scanlon, Charmion Brathwaite, Sarah Moen | Clients: Carrie Bendzsa, Patti Smith, Francis Blier

Consumer Products - Food & Beverage

Gold

Company: Labatt Breweries of Canada
Campaign: Corona Summer Campaign
Agency: Zulu Alpha Kilo

Credits: Chief Creative Officer: Zak Mroueh | Executive Creative Director: Shane Ogilvie | Copywriter: Geroge Ault, Jon Webber | Art Director: Grant Cleland, Ari Elkouby | Account & Planning Team: Kate Torrance, Barrett Holman, Devina Hardatt, Emma Brooks | Agency Producers Print, Interactive, Broadcast: Kari Macknight Dearborn, Kate Spencer, Ola Stodulska, Clair Galea | Client: Kyle Norrington, Mike Bascom, Becky Lindsey, Brian Tod | Media Team (UM): Rick Kusch, Jared Aldridge, Lauren Pottie

Silver

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto

Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Bronze

Company: Tim Hortons
Campaign: The Warmest Tim Hortons in Canada
Agency: Ogilvy & Mather/OgilvyOne Worldwide

Credits: Chief Creative Officer: Ian MacKellar | Group Creative Director/Art Director: Todd Cornelius | Group Creative Director/Writer: Jamie Marcovitch | Senior Partner/Account Director: Zemina Moosa, Mandi Lee | Account Supervisor: Marissa Gladstone | Producer: Sarah Moen | Production/Post Production: Untitled Films, Saints, Alter Ego, Vapor Music | Clients: Peter Nowlan, Karen Paradine, Glenn Hollis

Consumer Products - General

Gold

Company: Stanfield's Ltd.
Campaign: Streak Week
Agency: john st.

Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Art Director: David Glen | Copywriter: Noah Feferman | Copywriter: Dhaval | President Stanfield's Ltd.: Jon Stanfield

Silver

Company: Mattel Games
Campaign: Pictionary Mall Surprise
Agency: T1

Credits: Art Director, Copywriter: Graham Lee, Gaby Makarewicz | CCO, ECD: Graham Lee, Gary Watson | Account Management: Imran Choudhry, Danielle Minard, Kristyn Turner | Creative Technology: Mark Stewart, Garrett Reynolds, Kevin Burke | Agency Producer: Laurie Maxwell | Director, Editor and Production House: TJ Derry, Jesse Mann, studio m | Sound and Music: Imprint Music | Mattel Canada: Riza Javellana, Shalin Shah

Bronze

Company: Canadian Tire
Campaign: The MAXIMUM MURAL from Canadian Tire
Agency: Tribal Worldwide

Credits: Executive Creative Director: Joshua Stein | Creative Director: Benjamin Playford | Copywriter: Simon Rogers | Art Director: Jake Bundock | Designers: Norma Penner, Nick Bujnak | Managing Director: Andrew McCartney | VP, Business Unit Director: Kaezad Nallaseth | VP, Strategy and Innovation: Dino Demopoulos

Consumer Services

Bronze

Company: CraveTV
Campaign: CraveTV Launch Campaign - Experiential and Innovative Media
Agency: Bell Media Agency

Credits: SVP Bell Media Agency: Jon Arklay | Senior Director Marketing: Trinh Tham | Senior Marketing Manager, CTV, TMN & HBO Canada: Elaine McCulloch | Associate Director, Marketing CraveTV: Matt Cowling

Financial

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett

Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial

Silver

Company: TD Bank Group
Campaign: #MakeTodayMatter
Agency: Leo Burnett Toronto/Diamond Integrated Marketing

Credits: Chief Creative Officer: Judy John, David Diamond | Vice President, Strategy: Josh Diamond | Group Creative Director: David Federico, Josh Budd, Sean Ohlenkamp, Mark Vandervoet | Copywriter: Marty Hoefkes, Josh Budd | Art Director: Mike Morelli, David Federico | Executive Producer/Agency Producer: Emma Du Boisson, Roma Ahi, Julie Caniglia, Laurie Filgiano | Senior Vice President, Account Management: Karen Tilley | Account Director/Account Executive: Genevieve Cote, Jordan Sequeira

Bronze

Company: Visa Canada
Campaign: Visa Paywave
Agency: BBDO TorontoBBDO Toronto

Credits: Head of Consumer Credit Marketing, Visa Canada: Helena Tigert | Director of Marketing, Visa Canada: Stefan Harvalias | Account Director: Sandra Marston | SVP, Executive Creative Director: Peter Ignazi | SVP, Executive Creative Director: Carlos Moreno | VP, Associate Creative Director: Linda Carte | Copywriter: Dom Raso | Art Director: Anand Iyer

NFP/Fundraising/Public Service

Gold

Company: Canadian Centre for Gender and Sexual Diversity
Campaign: The Gay Sweater
Agency: Saatchi & Saatchi Canada

Credits: Executive Creative Director: Brian Sheppard | Writer/Group Creative Director: Matt Antonello | Art Director/Group Creative Director: Joel Arbez | Art Director: Rachel Kennedy | Writer: Shauna Roe | Head of Production: Michelle Orlando | Producer: Rebecca Adams | Developers: TPM Communications

Silver

Company: The Hospital for Sick Children
Campaign: Better Tomorrows Campaign
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Art Director: Cindy Habana | Copywriter: Mike DeCandido | Senior Broadcast Producer: Raquel Rose | Director: Mark Zibert | Production/Post Production Company: Sons & Daughters, Panic & Bob, Smith, Alter Ego, The Eggplant

Bronze

Company: Toronto PFLAG
Campaign: Raise the Pride
Agency: J. Walter Thompson Canada/ShantyTown Inc.

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Director: Patrick Schroen, Braeden Laverty, Santiago Fernandez-Concha | Art Director: Alex Newman | Copywriter: Santiago Fernandez-Concha | Director of Technology: Patrick Schroen | Brand Engagement Director: Victoria Radziunas

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen

Silver

Company: Tim Hortons
Campaign: Tims Next Door
Agency: TAXI 2

Credits: Executive Creative Director: Jeff MacEachern | Associate Creative Director: Kelsey Horne, Alexis Bronstorph | Art Director: Kelsey Horne, Damon Crate | Writer: Marc Levesque | Executive Producer:Steve Emmens | Producer: Raj Dhillon | Group Account Director: Jessica Lax

Bronze

Company: Mark's
Campaign: Ready for Winter
Agency: Sid Lee

Credits: Executive Creative Directors: Jeffrey Da Silva & Tom Koukodimos | Art Director: Barbato Martiniello | Copywriter: Emma Quiroz | Strategists: Josh Hansen & Nicki Franek | Account Manager: Kiara Wilson | Account Coordinator: Sara Teasdale | Print Production: M&H | Media Agency: Astral Out-of-Home

Integrated

Automotive

Gold

Company: Honda Canada Inc.
Campaign: Honda Fit
Agency: Grip Limited

Credits: Creative Director: David Crichton | Associate Creative Directors: Mike Koe, Ben Steele | Copywriters: Mike Koe, Tom Mednick, David Crichton, Jonathan King | Art Directors: Ben Steele, Yan Snajdr, Rodrigo Diaz | Producers: Broadcast - Tricia Lapidario, Digital – Helen Garcia, Print – James Graham and Kendra Plantt | Designer: Olivia Harrison | Social Media: Lisa Byers | Director: Wade Sherman | Production Company: Cartilage | Audio House: SNDWRX | Client Services: Matt Yip, Sophie Bertram, Mark Dowsett, Michelle Tafler, Keith Jackson, Sarah Henderson | Clients: Dave Gardner, Dave Jamieson, Kate Lucek, Sara Fioretti

Silver

Company: Fix Auto
Campaign: Fix Auto "First Word"
Agency: Cundari

Credits: Chief Creative Officer: Andrew Simon | Creative Director: Sébastien Tessier | Art Directors: Jérôme Bajulaz, Bernice Lo | Copywriters: Dominique Bulmer, Andrew McKenzie | Agency Producers: Julie Charlebois, Megan Waychison | Production Manager: Simon Durivage | Strategists: Malcolm McLean, Jean-François Mallette, Adam Ralph

Bronze

Company: BMW Group Canada
Campaign: BMW M3/M4 Ultimate Racetrack
Agency: Cundari

Credits: Chief Creative Officer: Andrew Simon | Group Creative Director / Art Director: Mike Dietrich | Art Director: Sarah Adlam | Agency Producer: Melanie Lambertsen | Director: Ozan Biron | Executive Producers: Winston Helgason, Trevor Cawood |Production Company: The Embassy | Sound Engineer (Audio Company): Charles Deenen (Source Sound

Consumer Products - Food & Beverage

Bronze

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto

Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Consumer Products - General

Silver

Company: Neutrogena® Men®
Campaign: The Campaign to End Junkface
Agency: DDB Canada and Tribal Worldwide

Credits: Executive Creative Directors: Todd Mackie, Denise Rossetto, Paul Wallace, and Joshua Stein | Creative Director: David Ross | Copywriter: Allan Topol | Art Directors: Craig Ferguson, Pete Ross, Bhavik Gajjar | Agency Producers: Caroline Clarke, Chris Webden | VP Business Unit Director: Jacqui Faclier | Account Supervisor: Heather Moffat | Account Director: Melissa McCaughey

Bronze

Company: Stanfield's Ltd.
Campaign: Streak Week
Agency: john st.

Credits: Executive Creative Director/Partner: Angus Tucker | Executive Creative Director/Partner: Stephen Jurisic | Creative Director: Niall Kelly | Art Director: David Glen | Copywriter: Noah Feferman | Copywriter: Dhaval | President Stanfield's Ltd.: Jon Stanfield

Consumer Services

Bronze

Company: Newfoundland and Labrador Tourism
Campaign: Creative and Colourful Place Names
Agency: Target

Credits: Director of Marketing: Andrea Peddle | Manager, Advertising / Communications: Carol Ann Carter | Digital Marketing Officer: Amy Fisher | Creative Director: Tom Murphy | Digital Lead: Matt Tucker | Copywriter: Dave Sullivan | Account Lead: Catherine Kelly, Ernie Brake | Media: Jef Combdon, Kelly Reddigan

Financial

Gold

Company: TD Bank Group
Campaign: #TDTHANKSYOU
Agency: Diamond Integrated Marketing/ Leo Burnett

Credits: Chief Creative Officer — Diamond: David Diamond | VP, Strategy — Diamond: Josh Diamond | Creative Director — Diamond: Mark Vandervoet | Director of Production / Executive Producer — Diamond: Roma Ahi | Producer / Director — The Mine: Mark Graham | Chief Creative Officer — Leo Burnett: Judy John | Group Creative Director, Leo Burnett: David Federico, Josh Budd | Copywriter, Leo Burnett: Mike Johnson | Art Director, Leo Burnett: Jordan Gladman | Designer — Diamond: Julie Bisson | Illustrator — Diamond: Jackie Musial

Silver

Company: MasterCard Canada
Campaign: MasterCard Priceless Surprises
Agency: Maclaren McCann

Credits: Head of Marketing, MasterCard Canada: Milos Vranesevic | VP, Consumer & Digital Marketing, MasterCard Canada: Nicole Avery | VP, Director Client Services, MacLaren McCann: Ryan Timms | Account Director, MacLaren McCann: Emily MacLaurin-King | Account Director, MacLaren McCann: Rishi Gupta | Group Creative Director, MacLaren McCann: Mike Lee | VP, Group Creative Director, MacLaren McCann: Chris Munnik | VP, Manager Broadcast Production, MacLaren McCann: Sarah Michener

Bronze

Company: Scotiabank
Campaign: Scotiabank Hockey -The 5th Season
Agency: Bensimon Byrne, Narrative PR, S&E Sponsorship, and PHD

Credits: Senior VP, Canadian Marketing, Scotiabank: Clinton Braganza | VP, Sponsorships & Partnerships, Scotiabank: Jacqueline Ryan | VP Marketing, Advertising & Media, Canadian Marketing, Scotiabank: Lisa Hartley | Creative Director & Partner, Bensimon Byrne: Joseph Bonnici | Senior Art Director, Bensimon Byrne: Gints Bruveris | Senior Copywriter, Bensimon Byrne: David Mueller | Producer, Bensimon Byrne: Christine Pacheco | VP, Client Services Director, PHD: Pamela Hill

NFP/Fundraising/Public Service

Gold

Company: Better Tomorrows Campaign
Campaign: The Hospital for Sick Children
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Art Director: Cindy Habana | Copywriter: Mike DeCandido | Senior Broadcast Producer: Raquel Rose | Director: Mark Zibert | Production/Post Production Company: Sons & Daughters/Panic & Bob/Smith/Alter Ego/The Eggplant

Silver

Company: Canadian Centre for Gender and Sexual Diversity
Campaign: The Gay Sweater
Agency: Saatchi & Saatchi Canada

Credits: Executive Creative Director: Brian Sheppard | Writer/Group Creative Director: Matt Antonello | Art Director/Group Creative Director: Joel Arbez | Art Director: Rachel Kennedy | Writer: Shauna Roe | Head of Production: Michelle Orlando | Producer: Rebecca Adams | Developers: TPM Communications

Bronze

Company: Toronto PFLAG
Campaign: Raise the Pride
Agency: J. Walter Thompson Canada/ShantyTown Inc.

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | Creative Directors: Patrick Schroen, Braeden Laverty, Santiago Fernandez-Concha | Art Director: Alex Newman | Copywriter: Santiago Fernandez-Concha | Director of Technology: Patrick Schroen | Brand Engagement Director: Victoria Radziunas

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen

Silver

Company: IKEA
Campaign: Quick & Easy
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer : Judy John | Group Creative Directors: Morgan Kurchak, David Federico | Copywriters: Matt Williamson, Jon Murray | Art Director: Andrew Hart | Designer: Trevor Bell, Sean Perkins | Agency Producer: Anne Peck | Group Account Director/Account Director/Account Executive: Natasha Dagenais, Danielle Iozzo, Rebecca Simon | Planners: Lisa Hart, Heather Morrison, Michael McDonald-Beraskow

Bronze

Company: CraveTV
Campaign: CraveTV Launch Campaign
Agency: Bell Media Agency

Credits: SVP, Bell Media Agency, Brand, Creative & Marketing: Jon Arklay | Senior Director, Marketing: Trinh Tham | Associate Director, Marketing CraveTV: Matt Cowling

Pro Bono

Gold

Company: PFLAG Canada
Campaign: Nobody's Memories
Agency: FCB Toronto/FCB Chicago

Credits: Creative Direction: Jon Flannery, Jeff Hilts | Art Direction: Jeff Hilts | Designer: Matthaeus Frost | Copy Writing: Krystle Mullin | Account Servicing: Sunil Sekhar, Cynthia Roach, Rebecca Gorveatt | Planning: Emma Cunningham | Print Production: Planning | Executive Producer: Katie Roach

Silver

Company: Canadian Centre for Gender and Sexual Diversity
Campaign: The Gay Sweater
Agency: Saatchi & Saatchi Canada

Credits: Executive Creative Director: Brian Sheppard | Writer/Group Creative Director: Matt Antonello | Art Director/Group Creative Director: Joel Arbez | Art Director: Rachel Kennedy | Writer: Shauna Roe | Head of Production: Michelle Orlando | Producer: Rebecca Adams | Developers: TPM Communications

Bronze

Company: Engage and Change
Campaign: Dog Days
Agency: Cundari

Credits: Chief Creative Officer: Andrew Simon | Group Creative Directors: Sean Ganann, Brian Murray | Art Directors: Sean Ganann, Jason Lee | Copywriters: Andrew Simon, Brian Murray, Francesco Grandi | Agency Producer: Tony Graham | Director (Production Company): Tamir Moscovici (Westside Studio) | Executive Producer: Marni Luftspring

Promotion/Shopper Marketing

Consumer Products - Food & Beverage

Gold

Company: PepsiCo Foods Canada
Campaign: Doritos Ketchup The Hold Out
Agency: BBDO Toronto

Credits: Senior Director of Marketing, PepsiCo Canada: Susan Irving | SVP, Executive Creative Directora: Peter Ignazi, Carlos Moreno | Associate Creative Director: Derek Blais | Art Director: Bryan Howarth | Copywriters: Johnny Pavacic, Britt Wilen | Senior Account Planner: Joshua Somer | VP, Group Account Director: Stephanie Page | Account Supervisor: Jaya Rizzi

Bronze

Company: Unilever
Campaign: Real Food Truck
Agency: OgilvyOne Worldwide/Ogilvy & Mather/Geometry Global

Credits: Chief Creative Officer: Alex Furrer | Art Directors: Charlyn Wee, Nick Noh, Greg Muhlbock, Brian McDonald | Writers: Laura Sadler, Gillian Newing, Ian Simpson | Executive Creative Director/Chief Creative Officer: Nuala Byles, Ian Mackellar | Senior Partner: Aviva Groll | Account Management: Sophie Lander, Lindsay Fellows, Alex Pente, Leanne Shupe | Producer/Project Manager: Sarah Moen, Philip Luise | Clients: Ricardo Martin, Gina Kiroff, Alison Leung, Ola Machnowski, Robyn Williams

Consumer Products - General

Gold

Company: Kimberly-Clark
Campaign: Share Kleenex Care
Agency: Geometry Global

Credits: Executive Creative Director, Geometry Global: Nuala Byles | Strategic Planning Director, Geometry Global: Katherine Barks | Art Director, Geometry Global: Greg Mühlböck | Account Director, Geometry Global: Jenn Hearn | Writer | Ogilvy & Mather: Ian MacKeller | Social Strategist, Ogilvy & Mather: Asha Davis | Director, Marketing & Sales Strategy, Kimberly-Clark: Therese Brisson | Brand Manager, Kimberly-Clark: Tom Houde

Silver

Company: Kimberly-Clark
Campaign: U by Kotex Carmilla
Agency: Geometry Global

Credits: Account Director, Geometry Global: Robyn Dalley | Strategic Planning Director, Geometry Global: Katherine Barks | Executive Creative Director, Geometry Global: Nuala Byles | Executive Producer, Vernon, Shift2: Karen Whitney | Producers, Smokebomb Entertainment: Steph Ouaknine & Jay Bennett | Social Strategist, Smokebomb Entertainment: Carrie Hayden | Writer, Smokebomb Entertainment: Jordan Hall | Brand Manager, Feminine Care: Denise Darroch

Bronze

Company: PPG Architectural Coatings
Campaign: CIL Décor Experts on the Road
Agency: TracyLocke Canada & DDB Public Relations

Credits: Creative Director: David Ross | Copywriter: Victoria Fiedler | Jr Art Directors: Alyssa Graff & Jackie Dejewski | VP Managing Director: Jason Dubroy | Managing Director: Martine Levy | Vice-President: Keka DasGupta | Account Director: James Loftus

Consumer Services

Bronze

Company: SCENE
Campaign: Bring it. Show it. Win it.
Agency: Elemental and Bond Brand Loyalty

Credits: Director of Marketing, SCENE: Lindsay Norton | Marketing Manager, Member Engagement, SCENE: Ryan Hegarty | Partner, Strategy, Elemental: Dustin Brown | Partner, Creative Director, Elemental: Brent Wardrop | Senior Media Strategist, Gaggi Communications: Emily Gilgen | Account Executive, Bond Brand Loyalty: Stephanie Bilak | Director of Digital Deliver, Bond Brand Loyalty: Julie Park | Associate Creative Director, Elemental: Scott Fess

NFP/Fundraising/Public Service

Silver

Company: Collingwood Elvis Festival
Campaign: Elvis Festival
Agency: Zulu Alpha Kilo

Credits: Creative Director: Zak Mroueh | Art Directors: Allan Mah, Nick Asik | Agency Producers: Kari MacKnight, Kate Spencer | Account Team: Dic Dickerson, Nevena Djordjevic | Agency Planner: Zoe Neuma | Client: Rosiemarie O’Brien

Retail

Gold

Company: Tim Hortons
Campaign: Dark Store
Agency: J. Walter Thompson Canada

Credits: Chief Creative & Integration Officer: Brent Choi | SVP, Executive Creative Director: Ryan Spelliscy | VP, Creative Director: Matt Syberg-Olsen | Creative Director: Paul Wales | Art Director: Dan Bache | Copywriter: Henry Park | VP, Integrated Broadcast: Andrew Schulze | Broadcast Producer: Elana Olavesen

Silver

Company: IKEA
Campaign: Quick & Easy
Agency: Leo Burnett, Toronto

Credits: Chief Creative Officer : Judy John | Group Creative Directors: Morgan Kurchak, David Federico | Copywriters: Matt Williamson, Jon Murray | Art Director: Andrew Hart | Designer: Trevor Bell, Sean Perkins | Agency Producer: Anne Peck | Group Account Director/Account Director/Account Executive: Natasha Dagenais, Danielle Iozzo, Rebecca Simon | Planners: Lisa Hart, Heather Morrison, Michael McDonald-Beraskow

Bronze

Company: Tim Hortons
Campaign: Tims Next Door
Agency: TAXI 2

Credits: Executive Creative Director: Jeff MacEachern | Associate Creative Director: Kelsey Horne, Alexis Bronstorph | Art Director: Kelsey Horne, Damon Crate | Writer: Marc Levesque | Executive Producer:Steve Emmens | Producer: Raj Dhillon | Group Account Director: Jessica Lax

Student Awards

Marketing Case

Silver

School: St. Lawrence College
Campaign: The Source, Consumer Electronics

Credits: Instructor: Kathleen Wright| Students: Nicholas Coulter, Caleb Huard, Kara Reynolds , Shaunis Sakell

Bronze

Company: St. Lawrence College
Campaign: The Source, Consumer Electronics

Credits: Instructor: UPDATE | Students: Anneliese Behrmann, Maria Bautista, Paula Gosselin, Nathan Jenkins

 

Creative

Bronze

School: Red River College
Campaign: Fresh Faces

Credits: Instructor: Melodie Richard | Students: Giuliano Bellabono, Reynold Beniza, Chelsée Curé